Art Director - Pura

We are seeking a highly skilled and experienced Art Director to join the Pura team. This position will play a key role in defining and executing the visual direction of our brand, with a strong emphasis on photoshoot leadership, packaging design, retail environments, and digital marketing. The ideal candidate will have extensive experience in art direction, with a proven track record of delivering compelling visual campaigns across multiple channels. Additionally, this individual will have experience driving full-funnel marketing campaigns, particularly in eCommerce to engage audiences and drive conversions online. The Art Director will collaborate closely with the Creative Director, designers, and marketing teams to ensure that all creative assets align with Pura’s brand vision and resonate with our audience.

Responsibilities:

• Photoshoot Direction: Lead and oversee photoshoots from concept to execution, collaborating with photographers, stylists, and production teams to ensure high-quality visuals that reflect Pura’s brand identity.
• Digital Marketing & eCommerce: Develop and execute creative assets for digital marketing campaigns, including display ads, social media, email campaigns, and website visuals, ensuring all designs are optimized for full-funnel performance from awareness to conversion.
• Packaging Design: Develop innovative packaging solutions that not only align with our brand but also enhance the customer’s unboxing experience.
• Retail Design: Lead the design and execution of in-store displays, point-of-sale materials, and other retail touchpoints that effectively communicate Pura’s brand story and enhance customer engagement.
• Campaign Conceptualization: Collaborate with cross-functional teams to develop and execute creative concepts for large-scale brand campaigns across print, digital, and in-store environments.
• Creative Leadership: Guide the design team in creating cohesive visuals across all touchpoints, including digital marketing, eCommerce, product packaging, and retail environments, and provide career mentorship and pathing for younger creatives.
• Collaboration: Work closely with marketing, product development, and external partners to ensure design consistency and brand alignment across all platforms.
• Project Management: Manage multiple design projects simultaneously, from conception to completion, ensuring that all deadlines are met and the highest quality standards are maintained.

Key Requirements:

• Experience: 7 years of experience in art direction, with a focus on photoshoot leadership, packaging, retail design, and digital marketing for eCommerce.
• Education: Bachelor’s degree in graphic design, visual arts, or a related field.
• Portfolio: A strong portfolio showcasing leadership in photoshoot direction, retail design, packaging projects, and digital marketing campaigns. Experience with high-end or luxury brands is a plus.
• Technical Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), as well as knowledge of design and production processes for packaging, retail, and digital platforms.
• Marketing Experience: Demonstrated ability to create visuals that drive engagement and conversion in digital marketing and eCommerce settings, including web and social media.
• Communication: Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Attention to Detail: Meticulous attention to detail in both design and execution, ensuring consistency and brand alignment across all projects.
• Problem-Solving Skills: Ability to troubleshoot design challenges and offer creative solutions while maintaining a high standard of quality.

Additional Qualities:

• We value a collaborative and open-minded approach to creative direction. As an Art Director at Pura, you will be expected to embrace feedback and work closely with other departments to continuously improve the quality of our visual content.
• We encourage proactive leadership, with a focus on innovation and pushing the boundaries of digital, retail, and packaging design.
• Strong organizational and project management skills are essential, ensuring that projects are completed on time and align with the overall brand strategy.

If you are passionate about design and ready to work in a team-oriented environment, we encourage you to apply.

This position is full-time, in-office at our Pleasant Grove, UT location.
All candidates are subject to a background check.

Pura’s Story

Pura—a company that married smart-home technology and fragrance diffusers, all controlled by the Pura app. At Pura, our mission is to create a luxury fragrance experience in each home that can change moods and brighten days. We are partnering with the leading premium fragrance brands, celebrities, and lifestyle brands in the industry to bring customers’ favorite scents to their home with the touch of a button. And that’s just the beginning.

Pura started in 2014 and raised a seed round of 4.4M in February of 2020. Pura thrives on hiring or creating the best talent, known as a young and hungry brand that is rapidly becoming a household name around the world.

Check out our Founder’s story and find out more about our perks and benefits offerings on our website. Explore the latest amazing fragrance launches on Instagram @pura.

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