ArtNews: Social Media Editor - Penske Media Corp.

ARTnews, the world's leading authority in art journalism, along with its sister publication Art in America, the world's leading source of art criticism, seeks a social media editor. Reporting to the executive digital editor, the social media editor will have oversight of the magazines' presence, voice, and strategy across social platforms, including Instagram, TikTok, X, Threads, Facebook, and other platforms.

The ideal applicant will be a strategic thinker and a creative executor, able to both set social strategy based on industry trends and audience data, and produce interesting, engaging, and high-end social content. We want a candidate who understands how to collaborate with reporters, editors, and designers, how to think on their feet, and how to synthesize feedback into action. We are looking for a candidate who comes with a ton of ideas and has the creative chops to execute them.

Like most social media roles, the editor will need to wear multiple hats: writing or editing social media copy based on magazine features, long essays, and breaking news, analyzing data to spot opportunities for growth or a reallocation of resources, and regularly shooting and editing short-form video content. The editor should be able to meet high editorial standards for journalistic storytelling and be passionate about serving a discerning core audience of arts professionals and enthusiasts. The editor should be proactive, organized, and able to manage multiple projects in a fast-paced environment.

The ideal applicant will have a strong knowledge and passion for visual art, art history, and the New York art scene, and have creative ideas about how to translate that into lively, accessible social media content that makes ARTnews and Art in America the ultimate destinations for discovering and engaging with the art world.

This role will be based in our New York offices. Interested applicants should submit a résumé and a cover letter outlining their vision for the role.

Responsibilities:

• Own the development and execution of ARTnews and Art in.America's social media strategy.
• Grow the magazines' following, engagement, and authority on social media platforms.
• Analyze strategic performance over time and continuously optimize strategy and creative production to ensure continued growth and effectiveness.
• Produce content for Instagram, TikTok, Facebook, X, and other social media accounts, including shooting short-form video and appearing on-camera regularly.
• Regularly attend and produce content around art events and gallery openings.
• Document ARTnews and Art in America events for the brands' social media accounts, through photography, video, and/or text.
• Collaborate with editors and writers on producing unique and engaging social media content for both quarterly print magazines and daily digital news coverage.

Requirements:

• At least 2-3 years of experience managing and directing strategy for social media platforms, ideally covering art or culture.
• Knowledge of art and the art world.
• A passion for keeping up with social media, marketing and engagement best practices and industry changes.
• A demonstrated ability to collaborate with reporters/editors, marketing, and design teams.
• Expertise in using analytics to make real-time and long-term strategic decisions and a record of driving audience and platform growth at a major digital media outlet.
• An ability to work quickly and accurately, synthesizing short- and long-form editorial content in ways that will engage different types of readers
• A clear, engaging, jargon-free writing style.
• An ability to juggle multiple social media accounts, editorial calendars, and project lengths.
• Experience using content management systems and project management, analytics, and social media management tools.
• Experience using Adobe Photoshop, Illustrator Premiere, and After Effects are a major plus, as is basic design knowledge.

As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Typical Salary: 64.5K-67K. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits. 

PMC is committed to the health and wellness of our employees. As part of our company-wide rollout of PMC's paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family.  Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It's all About You…

At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.

About ARTnews:

Founded in 1902, ARTnews is the oldest art magazine in the world and the world's leading authority in art journalism. Its global readership includes collectors, dealers, historians, artists, museum directors, curators, connoisseurs and enthusiasts. Between print and digital, the magazine now reaches hundreds of thousands of readers per month. Published four times a year in print, including its celebrated Top 200 Collectors issue annually, ARTnews reports on the art, personalities, issues, trends and events shaping the international art world. Its digital presence, revitalized over the past five years, follows developments in the art world daily, and two daily newsletters go out to thousands of subscribers. Noted for its editorial excellence, ARTnews has received over 40 journalistic prizes, including a National Magazine Award, and is the only art magazine to have received acknowledgement to this extent. www.artnews.com.  ARTnews' parent company, Penske Media Corporation (PMC), is a leading digital media, publishing, and information Services Company founded in 2003.

About Art in America:

Since 1913, Art in America has published groundbreaking critical insights about contemporary art and culture. Each quarterly issue features exhibition reviews, a collectible artist print, interviews with leading artists, and in-depth essays by individuals at the forefront of their fields. Between its flagship print edition and growing digital presence Art in America today reaches both influential art world insiders as well as abroad audience invested in understanding pivotal cultural trends.