Assistant Brand Manager - Enesco

Definition of Enesco's Business:

Enesco, LLC is an international global leader operating under the brand and portfolio trade names of Enesco Gift and Department 56, and is renowned for designing, licensing, producing, and distributing creative, fun, and engaging high quality gifts and home décor items for every occasion.

Marketing through its own dedicated headquarters, field, and in-house salesforces together with international distributors and eCommerce channels, Enesco sells to large store chains, mass market channels, online retailers, direct-to-consumers, specialty card and gift retailers, and home décor boutiques in over 50 countries serving markets in Europe, Canada, Asia, The Americas, and Australia.

The Company's portfolio holds some of the world's most recognizable brands, including Jim Shore Heartwood Creek, Lolita, Foundations, Our Name is Mud, Walt Disney Archives Collection, Rudolph the Red Nosed Reindeer, The Original Snow Village, and Possible Dreams, among others.

With its headquarters based in the United States and wholly-owned subsidiaries in the United Kingdom, France, Canada, and Hong Kong, Enesco, LLC employs approximately 600 team members worldwide. The Company's worldwide global headquarters is based in Itasca, Illinois, a Western suburb of Chicago, and has other offices located in Eden Prairie, Minnesota; Burbank, California; Carlisle and Stoke on Trent, England; Villeneuve Loubet, France; Mississauga, Ontario, Canada; Kowloon, Hong Kong; and Dongguan, China.

Further information is available on the Company's website at www.enesco.com.

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Position Summary:

The Assistant Brand Manager plays a crucial role in supporting the brand strategy, development, and execution of marketing plans for Enesco LLC. The role involves collaborating with cross-functional teams to drive brand awareness, market share, and consumer engagement. This position provides an excellent opportunity for a marketing professional to develop skills in brand management, market analysis, and campaign execution.

Essential Functions/Major Responsibilities:

• Assist in the development of annual brand plans that include brand positioning, messaging and marketing objectives.
• Analyze historical product launch data, brand sales performance, market trends, consumer insights and competitive activity.
• Identify new product concepts & opportunities and collaborate with the product development team to manage the new product introduction process ensuring timeline and launch goals are met.
• Manage the lifecycle of all brands and products assigned with a focus on growth & profitability.
• Evaluate product/category portfolio and advise on changes (updates, additions and deletions) to the overall portfolio
• Prepare reports and presentations for management to support decision-making.
• Support selling efforts as a brand ambassador for shows, events, promotions and dedicated sales calls as well as webinar training sessions for each new launch.
• Collaborate with internal and external stakeholders to ensure consistent brand communication across all touchpoints.
• Support the planning, development, and execution of marketing campaigns across B2C and B2B platforms. Track and report on campaign performance, providing insights and recommendations for future optimizations.
• Work closely with sales, product development, and other departments to align brand initiatives with business goals.
• Support cross-functional teams in the development of in-store promotions, trade marketing materials, and e-commerce strategies.

Experience, Competencies, and Education:

• Bachelor's degree in marketing, business or related field or equivalent experience.
• Strong analytical skills with the ability to draw conclusions, make recommendations and present ideas to management.
• Innovation and the ability to envision new programs, processes and products is strongly desired.
• Proficiency with Microsoft Office and fundamentals of computer skills.

Physical Demands & Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Light physical effort equal to frequent lifting or moving of lightweight materials.
• Regularly required to sit or stand, bend and reach, use hands to handle objects, tools or controls, climb ladders, and move fixtures.
• Occasionally lift and/or move up to 10 pounds.
• The noise level in the work environment is usually moderate.