Assistant Brand Manager - The Scotts Company
Marysville, OH
About the Job
Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!
The Assistant Brand Manager supports the development and implementation of annual marketing plans for assigned brand including new products, media/advertising, consumer promotions, merchandising and public relations.
In this role you will:
* Lead brand project initiatives across all elements of the marketing mix, interacting with and managing/influencing other functions within Scotts to deliver against project objectives.
* Assist brand with key areas that directly influence the success of the business, including forecasting, inventory levels, packaging, point of sale, and sales collateral materials.
* Complete key business analyses including: marketplace/share, competitive assessment, volume builds, capacity assessment, promotion evaluation, SKU rationalization, pricing/sizing analysis, and market research analysis and implications.
* Work with internal and external creative resources to develop packaging, and advertising & promotion plans and materials that support key marketing initiatives, delivered on time and on budget.
* Manage product introduction process through Company's product life cycle system to ensure that SKUs are set up correctly and with appropriate lead time to meet committed ship-ready dates.
* Liaise with operations on key product initiatives to ensure 100% product availability.
* Manage project budgets to ensure delivery of brand EBITA.
* Takes initiative and has a bias for action to drive for results.
The perfect person will have:
* Bachelor's Degree in Marketing.
* 1-3 years of experience in brand management at a consumer goods company.
* Extensive project management experience and proven ability to multitask.
* Experience in media planning, advertising, creative and concept development.
* Compelling communications with the ability to clearly and succinctly convey information and ideas.
* Critical thinking with the ability to analyze data, identify trends and recognizes the broader implications of issues.
* Intellectual curiosity with the drive to always learn more.
* Strong leadership with the ability to effectively influence others to advance shared goals.
* Adaptability and ability to work in a fast-paced, ambiguous environment.
Some other nice to haves:
* MBA with a concentration in Marketing.
* 1-3 years with a combination of Sales/Marketing/Brand Management experience.
The starting budgeted pay range for this role will generally fall between $96,800.00 - $113,900.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.
Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel...
* Our Live Total Health program provides you with options to align to your personal needs. Selections range from medical, dental and visioncoverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%)as well as a 15% discount on company stock and much more
* We know ourtalent is our most precious asset and your unique development contributes to our organization's success now and in the future.Apply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjAyNTU2LjEwNTA4QHNjb3R0c21pcmFjbGVncm9jb21wLmFwbGl0cmFrLm
The Assistant Brand Manager supports the development and implementation of annual marketing plans for assigned brand including new products, media/advertising, consumer promotions, merchandising and public relations.
In this role you will:
* Lead brand project initiatives across all elements of the marketing mix, interacting with and managing/influencing other functions within Scotts to deliver against project objectives.
* Assist brand with key areas that directly influence the success of the business, including forecasting, inventory levels, packaging, point of sale, and sales collateral materials.
* Complete key business analyses including: marketplace/share, competitive assessment, volume builds, capacity assessment, promotion evaluation, SKU rationalization, pricing/sizing analysis, and market research analysis and implications.
* Work with internal and external creative resources to develop packaging, and advertising & promotion plans and materials that support key marketing initiatives, delivered on time and on budget.
* Manage product introduction process through Company's product life cycle system to ensure that SKUs are set up correctly and with appropriate lead time to meet committed ship-ready dates.
* Liaise with operations on key product initiatives to ensure 100% product availability.
* Manage project budgets to ensure delivery of brand EBITA.
* Takes initiative and has a bias for action to drive for results.
The perfect person will have:
* Bachelor's Degree in Marketing.
* 1-3 years of experience in brand management at a consumer goods company.
* Extensive project management experience and proven ability to multitask.
* Experience in media planning, advertising, creative and concept development.
* Compelling communications with the ability to clearly and succinctly convey information and ideas.
* Critical thinking with the ability to analyze data, identify trends and recognizes the broader implications of issues.
* Intellectual curiosity with the drive to always learn more.
* Strong leadership with the ability to effectively influence others to advance shared goals.
* Adaptability and ability to work in a fast-paced, ambiguous environment.
Some other nice to haves:
* MBA with a concentration in Marketing.
* 1-3 years with a combination of Sales/Marketing/Brand Management experience.
The starting budgeted pay range for this role will generally fall between $96,800.00 - $113,900.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.
Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel...
* Our Live Total Health program provides you with options to align to your personal needs. Selections range from medical, dental and visioncoverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%)as well as a 15% discount on company stock and much more
* We know ourtalent is our most precious asset and your unique development contributes to our organization's success now and in the future.Apply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjAyNTU2LjEwNTA4QHNjb3R0c21pcmFjbGVncm9jb21wLmFwbGl0cmFrLm
Source : The Scotts Company
