Assistant Director of Admissions/CRM Coordinator - Eastern CT State University
Willimantic, CT 06226
About the Job
POSITION SUMMARY:
Responsible for managing the strategic and operational effectiveness of the admissions CRM system as well as the experience of campus users and prospective students. Responsible for developing, executing, and managing CRM functions including admissions applications, documents, data integrity, decisions, reports, events, communications and campaigns through the CRM software (Slate). Ensures effective use of the CRM software by staying engaged and current with the CRM software features, enhancements and best practices. Provides training and support for campus users and oversees employee access. Works closely with graduate and undergraduate admissions, Information Technology, Dual Enrollment, Institutional Research, Financial aid, Registrar and Pre College staff to support accurate data integration between the CRM and external data sources as well as Banner SIS.
POSITION RESPONSIBILITIES:
Works closely with the Director of Admissions and Enrollment Management and Information Technology (IT) to provide strategic and functional support for the CRM software.
Collaborates with the Director of Admissions for Marketing and Events to help develop and execute branded CRM campaigns and messaging to meet admissions and enrollment goals.
Demonstrates knowledge of and experience with admissions processes, marketing and communication best practices including developing plans to increase leads, conversion and yield throughout the enrollment cycle.
Works with stakeholders to design and implement the prospective and current student experience using the admissions CRM.
Provides CRM data and reports for admissions leaders and other campus stakeholders.
Serves as the lead in development and maintenance of reports, dashboards, events, surveys, communication plans and other CRM functions and activities.
Leads ongoing user adoption, support, and training associated with the admissions CRM system. Ensures the CRM software works effectively for all aspects of the institution. Troubleshoots issues and monitors tickets as necessary.
Delivers exceptional customer service by responding to CRM user inquiries in a timely fashion.
Engages in travel to participate in college fairs, high school visits, and other outreach activities as assigned.
Assists in the coordination and training of Admissions' student employees and campus tour guides.
Promotes the University to prospective students, guidance counselors, and parents through presentations, meetings, interviews, in person visits and events, correspondence, social media and web-based communications.
Performs other duties related to those above which do not alter the basic level of responsibility of the position.
QUALIFICATIONS:
Bachelor's degree. Four years of experience in higher education admissions, enrollment management, student services, communication and marketing or information technology. Strong technical aptitude to learn and configure software systems and manage databases; strong analytical, strategic thinking, and problem-solving skills; strong organizational and project management skills. Ability to effectively communicate with users, prospective and current students.
Preferred:
Master's degree. Three years of professional marketing experience, preferably in higher education admissions. Three years of experience using an admissions CRM, preferably Slate.
A valid driver's' license or other readily available means of transportation is required, as this position requires significant travel to' remote locations and to load and transport admissions materials, displays, and other equipment.
Responsible for managing the strategic and operational effectiveness of the admissions CRM system as well as the experience of campus users and prospective students. Responsible for developing, executing, and managing CRM functions including admissions applications, documents, data integrity, decisions, reports, events, communications and campaigns through the CRM software (Slate). Ensures effective use of the CRM software by staying engaged and current with the CRM software features, enhancements and best practices. Provides training and support for campus users and oversees employee access. Works closely with graduate and undergraduate admissions, Information Technology, Dual Enrollment, Institutional Research, Financial aid, Registrar and Pre College staff to support accurate data integration between the CRM and external data sources as well as Banner SIS.
POSITION RESPONSIBILITIES:
Works closely with the Director of Admissions and Enrollment Management and Information Technology (IT) to provide strategic and functional support for the CRM software.
Collaborates with the Director of Admissions for Marketing and Events to help develop and execute branded CRM campaigns and messaging to meet admissions and enrollment goals.
Demonstrates knowledge of and experience with admissions processes, marketing and communication best practices including developing plans to increase leads, conversion and yield throughout the enrollment cycle.
Works with stakeholders to design and implement the prospective and current student experience using the admissions CRM.
Provides CRM data and reports for admissions leaders and other campus stakeholders.
Serves as the lead in development and maintenance of reports, dashboards, events, surveys, communication plans and other CRM functions and activities.
Leads ongoing user adoption, support, and training associated with the admissions CRM system. Ensures the CRM software works effectively for all aspects of the institution. Troubleshoots issues and monitors tickets as necessary.
Delivers exceptional customer service by responding to CRM user inquiries in a timely fashion.
Engages in travel to participate in college fairs, high school visits, and other outreach activities as assigned.
Assists in the coordination and training of Admissions' student employees and campus tour guides.
Promotes the University to prospective students, guidance counselors, and parents through presentations, meetings, interviews, in person visits and events, correspondence, social media and web-based communications.
Performs other duties related to those above which do not alter the basic level of responsibility of the position.
QUALIFICATIONS:
Bachelor's degree. Four years of experience in higher education admissions, enrollment management, student services, communication and marketing or information technology. Strong technical aptitude to learn and configure software systems and manage databases; strong analytical, strategic thinking, and problem-solving skills; strong organizational and project management skills. Ability to effectively communicate with users, prospective and current students.
Preferred:
Master's degree. Three years of professional marketing experience, preferably in higher education admissions. Three years of experience using an admissions CRM, preferably Slate.
A valid driver's' license or other readily available means of transportation is required, as this position requires significant travel to' remote locations and to load and transport admissions materials, displays, and other equipment.
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Source : Eastern CT State University