Assistant Director, Trade Marketing - YA (Open to Remote) - Penguin Random House
New York, NY
About the Job
We are looking for an Assistant Director to join the Random House Children’s Books Trade Marketing team. Random House Children’s Books is home to bestselling and award-winning trade authors and illustrators from Nic Stone (author of Dear Martin) and Karen McManus (One of Us Is Lying), to Nicola Yoon (Everything, Everything and The Sun Is Also a Star), Holly Jackson (A Good Girl’s Guide to Murder), Christopher Paolini (The Inheritance Cycle), and more.
Reporting to the Senior Director, the Assistant Director will lead the Young Adult Marketing team in developing and executing title and brand campaigns as well as overseeing the full frontlist and backlist strategy. The Assistant Director and their team will work closely with the with the Audience Engagement, Publicity, and School & Library Marketing teams to develop and execute frontlist and backlist title campaigns to reach booksellers, teens, and crossover readers to create awareness and drive sales at retail and direct to consumer through advertising, social media promotion, partnerships, and promotion at events and festivals.
Please apply using our ATS system by September 16, 2024 and include your resume and salary requirements for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources pageand look over our open-to-remote guidelines on our FAQs page.
Responsibilities include:
• Lead, mentor, and manage a team of three marketers, providing guidance and support to ensure team success
• Develop and execute marketing campaign plans and materials for select frontlist and backlist Young Adult titles
• Develop and manage marketing budgets for assigned titles, ensuring effective allocation of resources
• Collaborate with Design, Digital Marketing, School & Library Marketing, and Publicity to ensure cohesive marketing plans and messaging
• Represent campaigns, event strategy, and other opportunities in meetings with internal and external stakeholders
• Utilize market research and analytics to monitor trends and optimize marketing strategies and target audiences
• Plan or oversee planning for select consumer shows and festivals, working closely with a team of key team members across Marketing and Publicity, including managing key show dates, materials, budgets, deadlines, and regular show meetings and their agendas, action items, follow-ups, and notes
• Attend key consumer shows regularly, virtually, and in-person
• Provide additional support to the Senior Director as needed
Requirements/Qualifications:
• At least 8-10 years of experience in marketing. Book marketing is preferred.
• Interest in working with books for young adults (books for ages 13 and up) a must. Experience working with or reaching YA readers and audiences a plus!
• Proven experience in management and leadership
• Highly organized with the ability to communicate effectively and efficiently
• Self-motivated worker comfortable working independently as well as with a team
• Ability to multi-task in a fast-paced environment and remain solution-oriented
• Willingness to learn and collaborate
The salary range for this position is $80,000-$88,000. All positions are currently eligible for annual profit award or bonus, subject to Company results. Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.
Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Company: Penguin Random House LLC Country: United States of America State/Region: New York City: New York Postal Code: 10019 Job ID: 273494
Reporting to the Senior Director, the Assistant Director will lead the Young Adult Marketing team in developing and executing title and brand campaigns as well as overseeing the full frontlist and backlist strategy. The Assistant Director and their team will work closely with the with the Audience Engagement, Publicity, and School & Library Marketing teams to develop and execute frontlist and backlist title campaigns to reach booksellers, teens, and crossover readers to create awareness and drive sales at retail and direct to consumer through advertising, social media promotion, partnerships, and promotion at events and festivals.
Please apply using our ATS system by September 16, 2024 and include your resume and salary requirements for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources pageand look over our open-to-remote guidelines on our FAQs page.
Responsibilities include:
• Lead, mentor, and manage a team of three marketers, providing guidance and support to ensure team success
• Develop and execute marketing campaign plans and materials for select frontlist and backlist Young Adult titles
• Develop and manage marketing budgets for assigned titles, ensuring effective allocation of resources
• Collaborate with Design, Digital Marketing, School & Library Marketing, and Publicity to ensure cohesive marketing plans and messaging
• Represent campaigns, event strategy, and other opportunities in meetings with internal and external stakeholders
• Utilize market research and analytics to monitor trends and optimize marketing strategies and target audiences
• Plan or oversee planning for select consumer shows and festivals, working closely with a team of key team members across Marketing and Publicity, including managing key show dates, materials, budgets, deadlines, and regular show meetings and their agendas, action items, follow-ups, and notes
• Attend key consumer shows regularly, virtually, and in-person
• Provide additional support to the Senior Director as needed
Requirements/Qualifications:
• At least 8-10 years of experience in marketing. Book marketing is preferred.
• Interest in working with books for young adults (books for ages 13 and up) a must. Experience working with or reaching YA readers and audiences a plus!
• Proven experience in management and leadership
• Highly organized with the ability to communicate effectively and efficiently
• Self-motivated worker comfortable working independently as well as with a team
• Ability to multi-task in a fast-paced environment and remain solution-oriented
• Willingness to learn and collaborate
The salary range for this position is $80,000-$88,000. All positions are currently eligible for annual profit award or bonus, subject to Company results. Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.
Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Company: Penguin Random House LLC Country: United States of America State/Region: New York City: New York Postal Code: 10019 Job ID: 273494
Source : Penguin Random House