Assistant Vice President of Marketing and Strategic Communications - Concordia University Wisconsin/Ann Arbor

Concordia University invites applicants for the fill-time position of Marketing Strategist. This full-time, exempt position supports the communications and marketing for a portfolio of internal clients, with a special focus on the School of Pharmacy. This position is part of a larger supportive team the Office of Strategy and University Affairs, which includes Strategic Communications and University Marketing. This position reports directly to the Director of Marketing Strategy.

Responsibilities

• Act as the strategist for the School of Pharmacy, International Affairs, Athletics, and other clients as needed. This includes support for communications, marketing campaigns and other initiatives.
• As part of the Marketing Department, collaborate with colleagues on projects, planning, and strategy on behalf of clients.
• Meet regularly with clients to understand news, needs, and context for usage in marketing and communication plans.

• Develop multichannel marketing initiatives and strategy for clients.

• Collaborate with School of Pharmacy admissions on campaign strategy to ensure enrollment goals are met.
• Collaborate with School of Pharmacy on alumni outreach and content marketing.

• Guide and execute the strategic direction of School of Pharmacy social media, with a focus on lead generation.
• Encourage a "culture of content" for your clients, actively develop content marketing materials.
• Ensure our brand platform is properly understood and executed by clients.
• Work with the Director of Online Experience on website updates and strategy.
• Help maintain clear and regular communication between the marketing team and clients.

Requirements

• Exceptional written, oral communication, and interpersonal skills.
• Experience content marketing and social media in a lead generation capacity.
• Familiarity with marketing automation (knowledge of Hubspot preferred).
• Ability to collaborate on marketing campaigns, including traditional and digital tactics.
• An understanding of analytics and how to apply learnings to improve campaigns.
• Passion for working in a faith-based/mission-driven organizations.
• Ability to occasionally travel and to work some weekends and evenings.
• Self-motivation, ability to work with teams including co-workers at a distance, and strong critical thinking skills.

Education and Experience

A Bachelor's degree and 2 years' experience in marketing, communications, or public relations.

Compensation and Benefits

This is a full-time position.  Starting range is dependent upon individual qualifications and experience. Concordia health, disability and retirement plan enrollment is available to full-time employees and their eligible dependents. Tuition benefits are available for employees and their qualified dependents.

Equal Opportunity Employer

It is the policy of CU to provide equal opportunity to all employees and applicants for employment in accordance with all applicable federal, state, and local laws.

The University will not discriminate against or harass any employee or applicant for employment because of race, color, sex, pregnancy, national origin (including ancestry), citizenship status, physical or mental disability, age, marital status, gender, veteran or military status, predisposing genetic characteristics, domestic violence victim status, or any other characteristic protected by federal, state or local laws. 

However, CU is an institution of the LCMS and, to the extent allowed by law, CU reserves the right to give preference in employment based on religion. In addition, preference in holding certain employment positions is given to ordained or rostered ministers of the LCMS. Based on a religious tenet, CU recognizes only male, LCMS ordained Ministers of the Gospel, but recognizes both male and female LCMS Rostered Ministers of the Gospel.

The Human Resources Department has been appointed to manage the equal employment opportunity program, including all equal employment opportunity activities, as required by federal, state and local agencies. If any employee or applicant for employment believes this policy has been violated, he/she must contact the Director of Human Resources.

Concordia University is a HLC accredited, co-educational, liberal arts school offering more than 72 undergraduate majors, over 35 master's degree programs, and 5 doctoral programs. There are also a variety of accelerated evening and e-learning programs.

Physical Demands/Equipment

  Concordia is a Lutheran higher education community committed to helping students develop in mind, body and spirit for service to Christ in the Church and in the world.