Associate Brand Manager - Campus Recruiting - General Mills

General Mills was named #1 Best Place to Work for New Grads by Forbes and one of the Top 100 Intern Programs in the US. 

WHAT IS THE ROLE OF BRAND MANAGEMENT AT GENERAL MILLS?

At General Mills, Brand Managers are the leaders for each business (brand) who use general management skills to make high-impact business decisions and lead teams to execute innovative brand marketing to generate demand. Brand Managers are able to act with the prudence of an owner and make mission driven decision on our multi-million-dollar brands.

Our Brand Management Leadership Development Program (BLDP) offers multiple rotations designed to build foundational Brand Management capabilities and prepare for leadership roles. The program includes a structured learning curriculum focused on developing skills necessary to build brands, run the business, and lead teams. As part of the BLDP, you'll have the opportunity to gain hands-on experience leading teams to execute impactful brand marketing initiatives.

WHAT WILL I DO? 

• Lead Teams: Be the hub of the wheel and lead a team of cross-functional partners in the development and execution of brand management strategies — including product development, packaging, trade and pricing, and business operations.
• Build Brands: Get to know your consumer and engage with them through modern brand building strategies. Integrate innovative marketing plans with overarching growth strategies across all marketing levers.
• Run Businesses: Own and manage P&Ls to deliver growth, profit, and share targets. This includes leading ideas across the 4Ps: product innovation and renovation, strategic revenue management and holistic margin management, distribution expansion, and promotion strategies.

WHY WORK AT GENERAL MILLS? 

As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth.

General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Blue Buffalo, Pillsbury, Yoplait, Old El Paso, Totinos and more.

Headquartered in Minneapolis, General Mills generated fiscal 2024 net sales US $20 billion.

WHERE WILL I WORK?

World Headquarters in Minneapolis, MN

To learn more about our World Headquarters location and the surrounding area click here!

IS THIS YOU?

• Pursuing MBA with Marketing and/or General Management concentration
• 1-2 Years of Related Experience
• Strong interpersonal skills, high learning agility, analytical and decision- making skills
• Entrepreneurial qualities necessary for driving the P&L
• Curiosity and passion for learning
• Preferred graduation date is Spring 2026

HUNGRY FOR WHAT’S NEXT?

• Start Date of Summer 2025
• Relocation assistance (if eligible)

The annual base salary for this position is $125,000. At General Mills we strive for each employee’s pay at any point in their career to reflect their experiences, performance, and skills for their role. The salary for this role represents the factors considered in the hiring decision including education and degree obtained. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall physical wellbeing & mental health. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs and other perks. Benefits may vary by role, location, and other employment status factors. In this role you will be able to participate in our annual incentive program. An incentive award, if any, depends on various factors, including individual and organizational performance. 

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with General Mills (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.