Associate Brand Manager - Dymatize - Premier Nutrition

Here's what all the hype is about: Premier Nutrition Company (PNC) is one of the fastest-growing companies in the convenient nutrition space showing clear leadership in the category of protein shakes and protein powders. We make the brands Premier Protein, Dymatize, and PowerBar, which is sold internationally, and we are part of our holding company, BellRing Brands (NYSE: BRBR).

We have a simple, yet powerful, formula for our success, which we’ve been nailing for over 15 years. We start off with an organization powered by our company purpose—Changing Lives with Good Energy. Then our purpose-driven people are given the support and autonomy to develop and grow. Next, we are super-intentional about designing a culture where everyone feels like they truly connect and belong, which is one of our five company core values. Purpose-driven, connected employees who are consistently mastering new skills deliver amazing business results. And winning companies with amazing people and thriving cultures attract and retain top talent, so the cycle becomes self-reinforcing or what we call our regenerative culture.

We don’t mind sharing our formula since, as people who we believe in the power of changing lives with good energy, we think the world would be a better place if more workplaces treated adults like adults and gave them the platform to do the best work of their lives—alongside some truly amazing colleagues. Why don’t more companies do this? It takes deep-in-your-bones conviction to your people, products, and purpose to pull it off. It also takes resisting the urge to try to control people, and instead trusting them to make the right decisions. The results of our vibrant culture speaks for themselves: We were certified as a Great Place to Work™ for the 8^th year-running in 2024. And we currently rank #2 on Fortune Magazine’s Best Workplaces in our category, and in the top 12 for each of the last 5 years.

We have a long list of ways we take care of our people, but here are some crowd-pleasers that our employees often say they love most: Year-round ½ day Fridays, in-office massages, free lunches & snacks, dogs in the office, month-long cultural and diversity celebrations, monthly over-the-top in-office events like bring your kids to work day, 6% 401k match after 1 year, as-needed sick leave, generous paid family leave regardless of gender, all positions bonus-eligible, company-wide volunteer days, company-matched charitable donations, no employee handbook, no dress code, coaching conversations instead of performance reviews, walking meetings, free exercise classes, and company-paid gym membership for Emeryville-based employees.

PNC seeks individuals who will flourish in this type of work environment and will add to our culture and help build this high-growth company for the next phase in our amazing journey. Does this sound like you? Then read on…#LI-hybrid

The Role…

The Associate Brand Manager will contribute to Premier Nutrition’s ongoing growth trajectory by supporting the Dymatize brand across its portfolio of products.  The role will be on the Base Brand team, responsible for creating and driving the core business’s strategies and tactics.

PERSONAL CONNECTON, WHICH IS WHY WE’VE CHOSEN A PERMANENT HYBRID WORK ENVIRONMENT WITH NORMS THAT EQUATE TO 2-3 DAYS MID-WEEK IN THE OFFICE FOR EMPLOYEES BASED IN NORTHERN CALIFORNIA. The expected pay scale for this role is $110k to $120k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role.

You’re excited about this opportunity because your time will be filled with…

Product Management: 30% of Time

• Partner with Market Insights team to develop consumer-driven tactcis to grow ISO 100
• Dive deep into pricing and promotional strategies and tactics to gain competitive advantages
• Partner with Sales team to develop and deliver highly effective tactics and strategies to spur growth across channels (club, food/drug/mass, eCommerce)

Marketing Communications: 20% of Time

• Manage launch and ongoing execution of campaign tactics & initiatives – rallying internal teams, and reporting results to business leaders
• Develop & execute consumer promotions plans
• Strong partnership with Digital Center of Excellence team as they execute campaign on digital channels

Business Analysis & Tracking: 40% of Time

• Analyze and identify drivers of the category, competition, and owned product lines and succinctly deliver data-backed recommendations to move the business and unearth growth opportunities
• Utilize Nielsen, IRI, Retail Link and/or industry or market research reports for business analysis
• Own monthly reporting on business (Nielsen/IRI, revenue tracking, profitability tracking, marketing forecasts, marketing budget)

Brand Strategy: 10% of Time

• Strong participation in annual brand planning, owning annual business review and key deliverables that build and inform the annual and three-year brand plans

What are we looking for?

Education:

• MBA preferred

Experience:

• 2+ years of marketing experience with a Consumer-Packaged Goods (CPG) company, agency, or management consulting role

Skills:

• Strong knowledge and interest in healthy food trends
• Highly curious & results-driven behavior
• Strong project management skills
• Self-starter – comfortable ‘figuring it out’
• Quantitative strength –very comfortable with numbers
• Strong verbal and written communication skills
• Cross-functional project team experience
• Ability to influence and lead others

So if after reading through this long list you’re thinking--I’m not sure I meet 100% of these requirements, should I still apply? YES—if you embody a growth mindset, see challenges as opportunities to develop, and find innovative ways to get the real work that matters done, you sound like our kind of candidate!

Five capabilities that differentiate this role and are key to candidate success:

1. Thrive in ambiguity amid competing priorities
2. Drive and own results
3. Learning & growth mindset
4. Start & end with consumer
5. Embody a strategic mindset

You will thrive here and may just do the best work of your life if…

• You want to be an integral part of shaping and nurturing an amazing work culture
• You can be flexible in your approach to people challenges and abandon past practices if they don’t make sense or would lead to a poor outcome
• You are comfortable being natural, casual, open, and even a bit playful at work
• You don’t have a big ego
• You like to get sh*t, I mean—stuff done
• You can be friendly, vulnerable, and self-deprecating in one moment, and deal with a challenging, delicate people-related matter as a professional in the next
• You can do periods of focused, deep work on projects that drive the needle

This may not be your ideal next career move if…

• You like a lot of structure, rules, and uniformity
• You like order, hierarchy, command and control management
• Dealing with ambiguity or experimentation are not your jam
• You try to resolve challenging interpersonal situations over email or instant messaging
• You like managing from your house with your camera off and demonstrating excellence through email
• You tend to chase whatever shiny object presents itself, even if not strategic

Here’s the deal with our not-so-standard, ahem…standard interview process because we know you are the curious type, which is why you’re still reading this…

• Quick 30 min phone chat with a member of our Talent Acquisition team to do a quick overview of your background and answer any burning questions you have
• Team interviews are kept to a minimum to foster a more efficient, candidate-friendly process (too many interviewers yields little value and drags out the process for you
• and who wants that?):
• A series of in-person or video interviews in a 1:1 setting; these are usually with the hiring manager, one or two other team members, and a person from another team to get broader perspectives (note: we don’t do panel interviews because they don’t give interviewers a chance to ask you unique questions, and we assign interviewers different roles so we’re probing different capabilities)
• A case study or job task to simulate what you’d actually be doing in the role (since your job is not actually to be interviewed for a living, so why is that the thing companies rely on so much? Yes, there will be a small panel for this one so you don’t have to do it more than once, and yes, they might ask you some kind yet probing questions at the end after the applause stops.
• Once your interview concludes, the team will meet for an in-depth consultative process to ensure we are hiring the right person for the right job. Interviewers must come in with a strong yes or no vote beforehand to avoid groupthink with supporting reasons. The collective thoughts on your candidacy will be discussed in an environment of safety to challenge ideas respectfully, debate. and be open to all important qualifications of the candidates.  A trained, disinterested bias blocker will be present to help mitigate bias so the team can make a sound hiring decision. The moment of truth arrives when the hiring manager makes the big decision.
• If you nailed the interviews and the case study was brilliant, guess what? The offer is all yours! And the ball is in your court. Will you accept? We sure hope so because this place is the real deal, and don’t just believe us—just ask the 93% of our people who said this is a great place to work in our most recent employee survey.

If we haven’t convinced you to apply already, here are some of our favorite perks and benefits:

• Friday afternoons off year-round (and of course a hefty PTO package plus 11 holidays)
• 6% 401K match. Literally free money
• Hybrid work with an average of 2-3 days a week in the office for local folks
• All jobs are bonus-eligible
• Work-out time during work
• Free custom lunch twice a week. Plus, plenty of snacks and shakes.
• 2 weeks of work from anywhere time to move your Big Rock
• Quarterly team building events/happy hours (city-wide scavenger hunt, bowling, ropes course, putt-putt)
• Bring your dog to work (3 days/week)
• Extended paid parental leave regardless of gender or familial make-up

We strive to create an equitable and inclusive environment to contribute to the success of our organization.  Premier Nutrition provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.