Associate, Channel Management - International WELL Building Institute

We are currently seeking a motivated and agile Channel Marketing Associate to join our marketing team. The Channel Marketing Associate will play a key role in developing and executing marketing strategies that drive growth across our core marketing channels. The individual will be responsible for end-to-end planning, content creation and performance management of email, social and web. The ideal candidate will have previous experience driving forward robust channel and performance marketing strategies that enable brand and channel growth. 

 Responsibilities: 

• Develop and execute the annual channel and content marketing strategy
• Oversee the planning, execution, and optimization of social, email, marketing and web channels
• Outline and craft web, email and social media copy
• Partner with an external agency to manage and optimize SEM & SEO 
• Develop and execute email and social  campaigns to drive customer acquisition, engagement, and retention
• Support the execution of global marketing campaigns as the channel lead
• Partner with an external agency to manage and optimize SEM & SEO 
• Develop and maintain channel marketing best practices, including segmentation, A/B testing, personalization, and automation.
• Analyze and report on the performance of marketing campaigns, providing insights and recommendations for optimization
• Work closely with the creative and content teams to ensure marketing assets are optimized for maximum performance

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in marketing, with a focus on channel or performance marketing preferred.
• Strong understanding of channel marketing strategies and best practices.
• Excellent communication and interpersonal skills, with the ability to build and maintain effective relationships with partners and internal teams.
• Proficiency in marketing tools and platforms, including CRM systems, email marketing, and social media.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Hubspot and Sprout Social experience a plus.

Position Details:

• Position: Associate, Channel Management
• Location: Remote (Eastern Time Zone Preferred)
• Status: Full-time
• Weekly Work Hours: 40 hours/week

The company is not sponsoring work visas for this position

Please submit a cover letter & resume; applications must have a cover letter to be considered.

NOTE: Candidates must have valid and current work authorization in the United States to be considered.

Compensation:

Salary for this position is competitive and commensurate with prior experience. The salary is expected to be between $75,000 - $85,000 per year based on relevant experience. IWBI is committed to pay equity, and any offers extended will be contingent on a variety of factors including internal and external parity as well as the specific experience and qualifications of the selected candidate.

A comprehensive benefits package is included for full-time employees. Benefits include complete health insurance, generous paid leave, parental leave, 401k and childcare subsidies. 

IWBI is proud to be an equal opportunity employer. We are committed to providing an inclusive work environment that inspires, respects and supports all individuals. Individuals are selected based solely upon their qualifications for this position and without regard to the applicant's race, color, ethnic or national origin, religion, creed, age, disability, sex, sexual orientation, gender identity or expression, pregnancy, marital or partnership status, citizenship or alienage status, veteran status, whether children are, may be or would be residing with a person, or any other characteristic protected by law. 

About IWBI

The International WELL Building Institute™ (IWBI™) is a public benefit corporation whose mission is to improve human health and wellness through better buildings and communities that put people at the center of their design, construction and ongoing operation. Public benefit corporations like IWBI are an emerging U.S. structure for corporations committed by harnessing the power of private capital for greater good. IWBI administers the WELL Building Standard™ (WELL™), a performance-based system for measuring, certifying, and monitoring features of buildings and communities that impact the health and wellness of the people who live, work, and learn in them. It also supports the growing number of professionals who seek WELL accreditation, as administered by GBCI. www.wellcertified.com

IWBI is featured on Fast Company's World's Most Innovative Companies list for 2019.