Associate Demand Generation Marketing Manager - Kantar

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Job Details

Associate Demand Generation Marketing Manager, Kantar Marketplace

Kantar, the world’s leading marketing data and analytics company. We understand more about how people think, feel, shop, share, vote, and view than anyone else. Combining our expertise in human understanding with advanced technologies. Kantar’s 25,000 people based in more than 100 countries help the world’s leading organisations succeed and grow. Nobody knows people better than Kantar. We provide insight and inspiration to help our clients, our people and society to create and flourish in an extraordinary world.

Kantar Marketplace brings together the best of technology and human expertise in a powerful market research platform, so clients get decision-quality insights in as little as a few hours. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. We are committed to helping our clients unlock powerful insights through our verified audiences, intuitive analytics dashboards and expert consulting - in over 70 countries.

As the Associate Demand Generation Marketing Manager at Kantar Marketplace, you have the unique opportunity to be part of a world-class team that combines advanced technologies with human expertise to deliver decision-quality insights to clients in as little as a few hours. With solutions that have been independently validated to predict sales and brand growth, Kantar Marketplace is at the forefront of market research platforms!

Role Overview:

In this position, you will be a key member of the Kantar Marketplace Global Marketing team, responsible for managing global marketing campaigns and generating leads and revenue growth through digital demand generation initiatives. You will work closely with the Senior Global Marketing Manager and other team members to create and implement top-notch campaigns.

Responsibilities:

• Develop and implement effective email marketing campaigns, including creating monthly newsletters, segmenting audiences, growing subscriber lists, conducting A/B tests, sending emails, analyzing results, and improving user engagement and conversions.
• Closely track, analyze, and report on the performance of paid campaigns across channels, such as digital, social media, and paid search, while proactively suggesting optimizations for continuous improvements.
• Monitor and enhance the Kantar Marketplace prospect database, ensuring data hygiene and completeness to enable targeted marketing efforts.
• Support the maintenance and optimization of the Kantar Marketplace website and platform, including webpage building, content updates via the CMS, and reporting to enhance user experience.
• Foster collaboration with the larger Kantar Marketplace marketing team, internal team members, and vendors to efficiently implement demand generation strategies across multiple channels and meet departmental goals.

Key Outcomes:

• Increase marketing qualified leads by implementing effective nurturing strategies and collaborating with the team to meet overall Kantar Marketplace business objectives.
• Improve the effectiveness of demand generation and email marketing campaigns to drive higher engagement and conversion rates.
• Improve decision-making by measuring campaign performance and providing actionable insights.

Desired Profile:

• 1-3 years of experience in B2B Marketing, preferably in a software as a Service (SaaS) environment, with a demonstrated history of effectively managing and implementing marketing campaigns.
• Collaborative individual who excels in both team environments and working independently, with a strong ability to collaborate with cross-functional teams.
• Highly analytical with exceptional problem-solving skills and meticulous attention to detail, ensuring accuracy in data analysis and campaign optimization.
• Proactive and adaptable, thriving in a fast-paced, dynamic environment, and continuously seeking innovative solutions to drive business growth.
• Applying knowledge of buyer personas, demand generation strategies, and the B2B marketing funnel to drive targeted campaigns.
• Familiarity with managing paid campaigns, online marketing strategies, and Google Analytics 4, is required.
• Prior experience in marketing automation software is required, CRM and CMS is a plus, especially with experience in platforms such as Sitecore, Pardot, and Dynamics 365.

Kantar Benefits

We provide a comprehensive, highly competitive benefits package, including

• Fixed Term Contract
• Medical plan
• Employee Assistance Program
• Flex Time Off
• Sick Time
• Company Holidays

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

Privacy and Legal Statement

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the Hiring Manager.

The salary range for this role in New York is $62.200 – $108.800. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Location

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.