Associate Digital Marketing Analyst - Falls Church, VA - Pinkston

The Associate Digital Marketing Analyst will play a key role in shaping and implementing our clients’ digital advertising strategies. You’ll collaborate with cross-functional teams, develop and optimize ad buying campaigns, analyze performance data, and deliver insights that drive growth. You will manage and report on paid search, paid social, and premium programmatic/display campaigns. This position is ideal for a data-driven marketer who is passionate about digital advertising and staying ahead of industry trends. 

The ideal candidate will have a minimum of 1-3 years of experience in digital buying. They will also have a strong eye for graphic design/video editing and proven copywriting skills to help advise and contribute to the ad creation process. 

Additional Details:

• Status: exempt salaried
• Work Location: Falls Church, Virginia
• Travel: 0–5%
• Reports to: Marketing Specialist

Key Responsibilities:

• Develop digital ad buying strategies based on client objectives and target audiences across platforms such as Google Ads, Meta, LinkedIn, X and others.
• Launch, monitor, and optimize paid ad campaigns– to include paid search, paid social, and premium programmatic/display– ensuring they meet performance and ROI goals.
• Conduct ongoing analysis of campaign performance using analytics tools and provide actionable insights for optimization.
• Write copy for paid ads (text overlay, captions, headlines). 
• Assist design team with content outlines and building creative for campaigns that require static and animated / video content.
• Collaborate with account managers and clients to communicate campaign progress, KPIs, and recommendations.
• Assist in preparing detailed reports on campaign performance, trends, and opportunities for improvement.
• Stay current on industry trends, emerging platforms, and advertising best practices to refine campaign strategies.
• Manage budgets and bid strategies to maximize the efficiency and effectiveness of ad spending.

Requirements

Qualifications:

Required

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 1-3 years of experience in digital marketing, with a focus on paid media and digital advertising.
• Hands-on experience with digital ad platforms (Google Ads, Meta Ads Manager, LinkedIn Ads, etc.) 
• Comprehensive knowledge of digital buying strategy and execution – including writing campaign outlines, identifying budgets, drafting campaigns in-platform, researching and drafting target audiences, and creating/tracking landing page UTMs. 
• Strong copywriting skills with the ability to tailor messaging for different audiences and optimize campaigns based on platform-specific insights and trends.
• Strong analytical skills with experience in data analysis and campaign performance reporting.
• Proficiency with analytics tools (e.g., Google Analytics, Meta Analytics, Sprout Social) and Excel/Google Sheets.
• Excellent communication and interpersonal skills, with the ability to present data-driven insights to clients and internal stakeholders.
• Self-motivated, detail-oriented, and able to manage multiple campaigns simultaneously.
• Alignment with Pinkston’s guiding principles.

Preferred

• Familiarity with developing and executing social media strategies that drive engagement, brand awareness, and conversions across platforms such as Facebook, Instagram, LinkedIn, and Twitter. 
• Experience creating or working with designers and video editors to create visually appealing and effective ad creatives that align with brand guidelines and enhance campaign performance.

Who We Are

Pinkston is a strategic communications firm that builds world-changing outcomes for its clients and their communities. For more than 20 years, Pinkston has helped clients in a diverse range of industries find and refine their stories and share them with the world in unique and impactful ways. Our vision is to help our clients solve their toughest strategic challenges and make an outsized impact on their organization and the worlds they touch. 

Benefits

Pinkston offers a comprehensive benefits package that includes company-sponsored health, dental, and vision plans accompanied by employer-funded life insurance, HRA, and short-term disability plans. Optional long-term disability and additional Life Insurance are also available. Pinkston provides a 401k retirement plan and contributes to each employee’s retirement annually regardless of employee participation.

At Pinkston, we believe great things happen when people come together and are committed to building a collaborative in-person work environment. Pinkston is also committed to a healthy work-life balance. We offer flexibility through an innovative hybrid work model that gives team members the opportunity to work 30% of the time remotely. Pinkston provides generous holiday and vacation policies, paid parental leave, and an additional week of paid “volunteer time off” to encourage employees to invest time in a 501C non-profit of their choice.

Equal Opportunity Employer

Pinkston is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Pinkston makes hiring decisions based solely on qualifications, merit, and business needs at the time.