Associate Director, Brand Experience - Publicis Groupe
New York, NY
About the Job
Company Description
CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.
CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.
Overview
The Associate Director, Brand Experience is the day-to-day steward of media planning for assigned brands, including accurate budget control and flow of online and traditional media activity. They will be required to develop and maintain a strong knowledge of their clients’ business and apply their media understanding accordingly to help deliver against the clients’ needs/objectives. They will work closely with direct managers in the development and communication of all media recommendations.
Responsibilities
Role Objectives:
+ Lead cross-channel planning for digital & traditional channels (National and Local)
+ Apply and leverage agency tools to build insight driven recommendations that deliver on client business goals/objectives
+ Successful at building strong, collaborative client relationships, instilling trust and authority on behalf of the agency
+ Ability to manage timelines, projects and personnel within direct report team and across cross-functional teams - making independent decisions and identifying team priorities
+ Flexible and able to keep up with a fast-paced, constantly evolving environment, and the ability to successfully manage multiple work streams at one time
+ Strong foundation in strategic and critical thinking, finding ways to innovate and collaborate with teams to improve outputs
+ Maintain an in-depth knowledge of current media industry news and brand business (current and historical)
+ Individual should possess confidence, composure, and polished presentation skills to effectively attend and lead in-person meetings with key clients on a daily basis
+ Self-motivation and organization are key due to coordination with multiple internal and external clients
+ Serve as a resource for direct reports to resolve complex questions/problems; Be able to identify and promote solutions
+ Build team expertise by mentoring junior team members and offering training in relevant methodologies, techniques, frameworks, etc.
+ Review all client deliverables for quality, ensuring that recommendations and work product are of the highest excellence
+ Responsible for daily budget management, following agency process, and ensuring accuracy/timeliness
+ Perform duties and responsibilities that management may deem necessary from time to time
Qualifications
+ Bachelor’s degree or higher in advertising, marketing, business, or similar areas or equivalent experience
+ 5+ years of experience in media planning with progressive levels of responsibility
+ 2+ years of previous management experience
+ Experience across multiple media types (national, local, digital, direct, programmatic, shopper, etc)
+ Experience in Pharma a plus
+ MediaTools knowledge and experience (budget management)
+ Natural leader who knows what it takes to manage a group, even when a lot of moving parts are involved
+ Able to take care of the day-to-day part of overseeing others and good at helping them grow and realize their own potential
+ Strategic thinker, someone who takes into account the bigger picture
+ Demonstrates innate curiosity and motivation
+ Track record with building great relationships and has a “can do” mentality of getting the job done right
+ Excellent written and verbal communication skills
+ Proficiency with Excel & PowerPoint
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
_Compensation Range: $91,000 - $144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/11/2024._
CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.
CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.
Overview
The Associate Director, Brand Experience is the day-to-day steward of media planning for assigned brands, including accurate budget control and flow of online and traditional media activity. They will be required to develop and maintain a strong knowledge of their clients’ business and apply their media understanding accordingly to help deliver against the clients’ needs/objectives. They will work closely with direct managers in the development and communication of all media recommendations.
Responsibilities
Role Objectives:
+ Lead cross-channel planning for digital & traditional channels (National and Local)
+ Apply and leverage agency tools to build insight driven recommendations that deliver on client business goals/objectives
+ Successful at building strong, collaborative client relationships, instilling trust and authority on behalf of the agency
+ Ability to manage timelines, projects and personnel within direct report team and across cross-functional teams - making independent decisions and identifying team priorities
+ Flexible and able to keep up with a fast-paced, constantly evolving environment, and the ability to successfully manage multiple work streams at one time
+ Strong foundation in strategic and critical thinking, finding ways to innovate and collaborate with teams to improve outputs
+ Maintain an in-depth knowledge of current media industry news and brand business (current and historical)
+ Individual should possess confidence, composure, and polished presentation skills to effectively attend and lead in-person meetings with key clients on a daily basis
+ Self-motivation and organization are key due to coordination with multiple internal and external clients
+ Serve as a resource for direct reports to resolve complex questions/problems; Be able to identify and promote solutions
+ Build team expertise by mentoring junior team members and offering training in relevant methodologies, techniques, frameworks, etc.
+ Review all client deliverables for quality, ensuring that recommendations and work product are of the highest excellence
+ Responsible for daily budget management, following agency process, and ensuring accuracy/timeliness
+ Perform duties and responsibilities that management may deem necessary from time to time
Qualifications
+ Bachelor’s degree or higher in advertising, marketing, business, or similar areas or equivalent experience
+ 5+ years of experience in media planning with progressive levels of responsibility
+ 2+ years of previous management experience
+ Experience across multiple media types (national, local, digital, direct, programmatic, shopper, etc)
+ Experience in Pharma a plus
+ MediaTools knowledge and experience (budget management)
+ Natural leader who knows what it takes to manage a group, even when a lot of moving parts are involved
+ Able to take care of the day-to-day part of overseeing others and good at helping them grow and realize their own potential
+ Strategic thinker, someone who takes into account the bigger picture
+ Demonstrates innate curiosity and motivation
+ Track record with building great relationships and has a “can do” mentality of getting the job done right
+ Excellent written and verbal communication skills
+ Proficiency with Excel & PowerPoint
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
_Compensation Range: $91,000 - $144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/11/2024._
Source : Publicis Groupe
