Associate Director, Brand Social Strategy - Media.Monks
New York, NY 10261
About the Job
The Associate Director, Brand Social, will be responsible for developing and leading social strategy that authentically reinforces our Client’s brand values while connecting with what’s happening in culture. As a strategic partner who will play a pivotal role in shaping the brand’s narrative and perception across various social media platforms, this person will need a keen understanding of cultural drivers and consumer behavior and be able to drive the creation of memorable content while maintaining a clear path to achieving brand’s business goals.
Key Responsibilities include:
- Develop social content strategies, based on the understanding of the clients brand message, voice, objectives and target audiences
- Coordinate content creation, planning, scheduling, and community management to seamlessly integrate overall communications efforts with social media tactics
- Identify whitespace opportunities to elevate strategy & define distinct roles for content on each social platform to build brand equity
- Analyze and report on social data and optimize strategy based against business objectives
- Demonstrate thought leadership in building social media programs that develop, engage, and retain audiences
- Collaborate closely with internal and external cross-functioning teams for ongoing social support
- Keep a finger on the pulse of social trends and happenings, new platforms, and competitive landscape
Qualifications:
- Proven experience in leading social media strategy and execution
- In-depth knowledge of the social media environment, formats, trends and up-to-date on relevant cultural events
- Proven ability to develop digital ecosystems and find opportunities in emerging and new platforms
- Proven ability to develop consumer journeys and have the skills to clearly articulate your findings and opportunities in excellent storytelling
- Strong understanding of how to measure success and which metrics are the valuable ones according to objectives, digital channels, and formats
- Demonstrated ability to manage complex projects and cross-functional teams effectively
- Strong analytical, strategic, and problem-solving skills
- Exceptional interpersonal and communication skills, with the ability to engage and influence various stakeholders
- Knowledge of paid social media campaigns - working with media agencies, understanding media measurements and paid creative best practices a plus
Compensation
The anticipated salary range for this position is $120,000 - $130,000 annually. Salary is determined by a combination of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.
What We Offer
Benefits
- Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Media.Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
Media.Monks has provided a compensation range that represents its good faith estimate of what Media.Monks may pay for the position at the time of posting. Media.Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.
Salary Range $120,000—$130,000 USD
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
While we continue to grow our teams, please be mindful of fraudulent job postings and recruiting activities that may use our company name and information. Please be mindful to protect your personal information, especially your national identification number, and bank account information during a recruiting process.