Associate Director, Camzyos HCP Marketing - Bristol Myers Squibb
Princeton, NJ
About the Job
Working with Us
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .
Summary:
The Associate Director, Camzyos HCP Marketing is responsible for the development and execution of HCP marketing plans across multiple channels to support the US launch of Mavacamten for the treatment of obstructive Hypertrophic Cardiomyopathy (oHCM). This individual will be a key member of the Mavacamten brand team and will assist in the development and implementation of marketing programs, development of business plans, product strategies, and tactical implementation.
Responsibilities will include but not limited to, the following:
+ Drive execution of the HCP tactical plan and management of agencies/vendors
+ Work cross-functionally with commercial team members (marketing, sales, analytics, reimbursement, medical affairs, etc.) to develop and execute programs and materials to support best-in-class launch of Mavacamten in oHCM
+ Manage ad agency and other vendors in development of promotional materials and tactics
+ Manage internal review / approval process for promotional launch materials
+ Develop strong relationships with key opinion leaders and HCP customers
+ Develop and implement best-in-class speaker programs to support field sales efforts
+ Effectively partner with sales force to support in person promotion efforts
+ Contribute to the assessment of brand KPI's to make recommendations to optimize marketing mix
+ Contribute to the development and implementation of annual brand plan
+ Monitor and evaluate competitive landscape and marketplace dynamics
+ Engage in and interpret ongoing market research projects to validate brand positioning and promotional strategy
+ Business travel may be required, up to 20%
Skills/Knowledge Required:
+ Minimum 3-5 years industry (pharmaceutical/biotech or related agency) experience in sales, marketing or related function
+ Strong strategic thinking and analytical skills are required
+ Acumen with scientific and clinical data, and the ability to dialogue with medical counterparts and external TLs
+ Demonstrated ability to successfully navigate internal review processes
+ In-line marketing experience in Cardiovascular, or specialty marketing, ideally with launch experience
+ Ability to think strategically, drive execution, foster relationships and build alignment
+ Candidate must have strong leadership skills as well as excellent presentation and communication skills
+ Initiative, creativity, and ability to work effectively in a complex, rapidly changing environment
+ Strong project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize
+ Proven team player with ability to navigate and collaborate cross functionally
+ Bachelor's degree required; MBA preferred
If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Company: Bristol-Myers Squibb
Req Number: R1584338
Updated: 2024-10-15 03:36:48.283 UTC
Location: Princeton-NJ
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .
Summary:
The Associate Director, Camzyos HCP Marketing is responsible for the development and execution of HCP marketing plans across multiple channels to support the US launch of Mavacamten for the treatment of obstructive Hypertrophic Cardiomyopathy (oHCM). This individual will be a key member of the Mavacamten brand team and will assist in the development and implementation of marketing programs, development of business plans, product strategies, and tactical implementation.
Responsibilities will include but not limited to, the following:
+ Drive execution of the HCP tactical plan and management of agencies/vendors
+ Work cross-functionally with commercial team members (marketing, sales, analytics, reimbursement, medical affairs, etc.) to develop and execute programs and materials to support best-in-class launch of Mavacamten in oHCM
+ Manage ad agency and other vendors in development of promotional materials and tactics
+ Manage internal review / approval process for promotional launch materials
+ Develop strong relationships with key opinion leaders and HCP customers
+ Develop and implement best-in-class speaker programs to support field sales efforts
+ Effectively partner with sales force to support in person promotion efforts
+ Contribute to the assessment of brand KPI's to make recommendations to optimize marketing mix
+ Contribute to the development and implementation of annual brand plan
+ Monitor and evaluate competitive landscape and marketplace dynamics
+ Engage in and interpret ongoing market research projects to validate brand positioning and promotional strategy
+ Business travel may be required, up to 20%
Skills/Knowledge Required:
+ Minimum 3-5 years industry (pharmaceutical/biotech or related agency) experience in sales, marketing or related function
+ Strong strategic thinking and analytical skills are required
+ Acumen with scientific and clinical data, and the ability to dialogue with medical counterparts and external TLs
+ Demonstrated ability to successfully navigate internal review processes
+ In-line marketing experience in Cardiovascular, or specialty marketing, ideally with launch experience
+ Ability to think strategically, drive execution, foster relationships and build alignment
+ Candidate must have strong leadership skills as well as excellent presentation and communication skills
+ Initiative, creativity, and ability to work effectively in a complex, rapidly changing environment
+ Strong project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize
+ Proven team player with ability to navigate and collaborate cross functionally
+ Bachelor's degree required; MBA preferred
If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Company: Bristol-Myers Squibb
Req Number: R1584338
Updated: 2024-10-15 03:36:48.283 UTC
Location: Princeton-NJ
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
Source : Bristol Myers Squibb
