Associate Director, Counselor Community Marketing - REQ001496_43245530923_2-3175 - TheCollegeBoard
Phoenix, AZ
About the Job
This job was posted by https://www.azjobconnection.gov : For more
information, please see: https://www.azjobconnection.gov/jobs/6400587
Associate Director, Counselor Community Marketing
College Board - Communications and Marketing
Location: Remote
Type: Full time, permanent
Travel Required: 10-12 per year (around once per month for several
days at a time)
About the Team
The Counselor Community Engagement Team at College Board is a small
close knit, dedicated team of 6 people with a passion for educating
school and college counselors on how to get their students to and
through college using College Board programs and services. The team is
committed to providing resources, tools, and training to assist school
counselors serving the 50+ million students enrolled in K-12 schools
around the country. We work closely with AP, CRA Suite of Assessments,
BF and Customer Service.
About the Opportunity
As our Associate Director Counselor Marketing, you willleadthedigital
marketingstrategythat promotesourprograms and services to the counseling
community. You will also work to advance our mission of clearing a path
for students to own their future by providing training/information in
Spanish to counselors and families in Latinx communities.
You will develop and deliver integrated, cross-channel marketing
campaigns that drive growth of AP, Digital SAT and Big Future among the
school counselor audience.You will also proactively work to meet the
needs of Latinx counselors and families, through the development of
programming and training.
External Marketing (50%)
- Develop, lead, and implement creative marketing campaigns that drive
awareness, traffic and productive use of College Board programs and
services across all counselor channels including email, web, SEM,
social, text, direct mail, video, and events
- Gather stories from school counselors and create campaigns that
generate awareness and drive students to takeaction
- Promote resources and virtual events through digital marketing
efforts to increase engagement with the counselor audience
- Leverage industry-wide best practices to continuously A/B test new
messaging, creative, segmentation, customer journeys, etc. to
increase conversion rates
- Track and analyze campaign effectiveness and optimize as required to
ensure overall success
- Leverage quantitative/qualitative data sources to drive
recommendations for our target audiences using insights obtained
from market research
- Develop marketing plans and strategies to increase access and equity
for the Latino audience
Lead Annual Growth Targets (20%)
- Set and achieve annual targets that drive enrollment for counselors
attending Counselor Community Engagement events through paid and
organic marketing efforts
- Set and achieve annual targets that drive counselor awareness and
engagement through multiple channels for Advanced Placement, Digital
SAT Suite and BigFuture
- Align marketing strategy with overarching Marketing Teams
Counselor Site Web Producer (20%)
- Apply UI/UX principles to serve as web producer for the College
Board Counselor's site
Professional Development Training (10%)
- Develop and deliver workshops for counselors in Spanish
About You
- Bachelor's degree or equivalent required with 1 - 3 years'
experience in marketing
- Understanding of marketing and communications strategies, channels,
and campaign execution
- Marketing experience in education industry or marketing directly to
a targeted group
- Excellent verbal and written communication skills, including
facilitating meetings and presenting remotely and in-person to
groups of 15 or more
- Fluent Spanish-speaking, reading and writing ability
- Strong organization and prioritization skills and the proven abili y
to move forward multiple projects in concert, both independently and
as a member of the team
- Adept problem-solving skills, including using data to inform
decisions and actions
- Ability to segment audiences meaningfully, develop creative campaign
ideas, execute flawlessly and report back quickly
- Salesforce CRM/Marketing Cloud and Web analytics platform experience
and some knowledge of Content Management Systems, preferably Drupal
- Familiarity or experience with email marketing software, marketing
analytics, and execution of paid and organic social content
- Travel 10 - 12 times per year for meetings, conferences and
workshops
- Excellent PowerPoint, Word, Excel, and MS Project skills
- Eligibility to work in The United States of America
About Our Process
Application review will begin immediately and will continue until the
position is filled
While the hiring process may vary, it generally includes: resume and
application submission, recruiter phone screen, hiring manager
interview, performance exercise and/or panel i
information, please see: https://www.azjobconnection.gov/jobs/6400587
Associate Director, Counselor Community Marketing
College Board - Communications and Marketing
Location: Remote
Type: Full time, permanent
Travel Required: 10-12 per year (around once per month for several
days at a time)
About the Team
The Counselor Community Engagement Team at College Board is a small
close knit, dedicated team of 6 people with a passion for educating
school and college counselors on how to get their students to and
through college using College Board programs and services. The team is
committed to providing resources, tools, and training to assist school
counselors serving the 50+ million students enrolled in K-12 schools
around the country. We work closely with AP, CRA Suite of Assessments,
BF and Customer Service.
About the Opportunity
As our Associate Director Counselor Marketing, you willleadthedigital
marketingstrategythat promotesourprograms and services to the counseling
community. You will also work to advance our mission of clearing a path
for students to own their future by providing training/information in
Spanish to counselors and families in Latinx communities.
You will develop and deliver integrated, cross-channel marketing
campaigns that drive growth of AP, Digital SAT and Big Future among the
school counselor audience.You will also proactively work to meet the
needs of Latinx counselors and families, through the development of
programming and training.
External Marketing (50%)
- Develop, lead, and implement creative marketing campaigns that drive
awareness, traffic and productive use of College Board programs and
services across all counselor channels including email, web, SEM,
social, text, direct mail, video, and events
- Gather stories from school counselors and create campaigns that
generate awareness and drive students to takeaction
- Promote resources and virtual events through digital marketing
efforts to increase engagement with the counselor audience
- Leverage industry-wide best practices to continuously A/B test new
messaging, creative, segmentation, customer journeys, etc. to
increase conversion rates
- Track and analyze campaign effectiveness and optimize as required to
ensure overall success
- Leverage quantitative/qualitative data sources to drive
recommendations for our target audiences using insights obtained
from market research
- Develop marketing plans and strategies to increase access and equity
for the Latino audience
Lead Annual Growth Targets (20%)
- Set and achieve annual targets that drive enrollment for counselors
attending Counselor Community Engagement events through paid and
organic marketing efforts
- Set and achieve annual targets that drive counselor awareness and
engagement through multiple channels for Advanced Placement, Digital
SAT Suite and BigFuture
- Align marketing strategy with overarching Marketing Teams
Counselor Site Web Producer (20%)
- Apply UI/UX principles to serve as web producer for the College
Board Counselor's site
Professional Development Training (10%)
- Develop and deliver workshops for counselors in Spanish
About You
- Bachelor's degree or equivalent required with 1 - 3 years'
experience in marketing
- Understanding of marketing and communications strategies, channels,
and campaign execution
- Marketing experience in education industry or marketing directly to
a targeted group
- Excellent verbal and written communication skills, including
facilitating meetings and presenting remotely and in-person to
groups of 15 or more
- Fluent Spanish-speaking, reading and writing ability
- Strong organization and prioritization skills and the proven abili y
to move forward multiple projects in concert, both independently and
as a member of the team
- Adept problem-solving skills, including using data to inform
decisions and actions
- Ability to segment audiences meaningfully, develop creative campaign
ideas, execute flawlessly and report back quickly
- Salesforce CRM/Marketing Cloud and Web analytics platform experience
and some knowledge of Content Management Systems, preferably Drupal
- Familiarity or experience with email marketing software, marketing
analytics, and execution of paid and organic social content
- Travel 10 - 12 times per year for meetings, conferences and
workshops
- Excellent PowerPoint, Word, Excel, and MS Project skills
- Eligibility to work in The United States of America
About Our Process
Application review will begin immediately and will continue until the
position is filled
While the hiring process may vary, it generally includes: resume and
application submission, recruiter phone screen, hiring manager
interview, performance exercise and/or panel i
Source : TheCollegeBoard
