Associate Director, HCP Marketing - Alzheimer's Disease - Eisai Inc.

At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai’s human health care (hhc) mission. We’re a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer’s disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference.  If this is your profile, we want to hear from you.

The Associate Director, HCP Marketing is responsible for developing and implementing strategic marketing programs for the professional/HCP customer segment while creating communication goals and customer experiences aligned to relevant business objectives for the product. 

Specific job responsibilities include: designing, implementing and evaluating the marketing plan; leading management and stakeholder reviews of plans; monitoring performance progress and implementing changes to programs as needed; analysis of market data to identify key segment drivers, growth opportunities and business threats; managing relationships with co-promotion partner, agencies and internal business partners; ensuring regulatory/legal requirements are met.

Essential Functions

Summary of Job Responsibilities:

• Lead and execute key omnichannel projects within the HCP Neuro omnichannel plan
• Help with media planning (Media agency engagement and channel strategy/analytics and deployment)
• Field and Promotional Engagement -supporting planning and execution/development of HCP behavioral segmentation and deployment, promotional content development and execution across different segments, monitoring performance/progress, facilitating the analysis of market data to identify key segment drivers, growth opportunities and business threats;
• Achieve on or above budget performance of the therapeutic area by establishing the budget and monitoring performance against it in brand indications.
• Ensure alignment of all efforts with the broader strategic direction of Eisai Inc (and global where appropriate). Clarify marketing strategy and ensure others' buy-in and understanding. Generate and interpret customer feedback about how the marketing group can better serve customer needs and still yield mutual success.
• Direct, plan and formulate market development and product promotion plans, medical education plans, sales forecasts, budgets. Direct preparation, planning and implementation of conventions. Develop and enhance patient support/engagement programs and develop performance metrics. Oversee implementation of long and short-term strategies for associated brands and customer segments.
• Foster relationships with top institutions, KOLs and other stakeholders to develop brand and customer strategies.
• Direct and monitor the development of advertising and promotional activities of outside agencies and service providers.
• Ensure effective roll out of marketing campaigns to the field team through plan of action (POA) meetings and build effective marketing/sales communication and partnerships.

Requirements
• BS or BA is required; MBA preferred
• Minimum of 10 years’ experience in pharmaceutical/healthcare field at least 5 years brand marketing or experience in managed markets, including omnichannel marketing
• Demonstrated leadership skills
• Demonstrated analytical and problem solving skills and excellent written and verbal communication skills
• Financial/budgetary and project management experience
• Travel is estimated at 20% of time, including some weekend travel
• Work experience in primary care and consumer-relevant Rx markets preferred
• Pharmaceutical sales experience preferred

 

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Eisai is an equal opportunity employer and as such, is committed in policy and in practice to recruit, hire, train, and promote in all job qualifications without regard to race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability or veteran status.  Similarly, considering the need for reasonable accommodations, Eisai prohibits discrimination against persons because of disability, including disabled veterans.

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