Associate Director - Marketing Operations - Subaru of America, Inc.

About Subaru

Love. It's what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

Position Summary

Develops and leads the strategic direction for four business areas: product marketing, brand marketing, brand partnerships, sponsorships and experiential, and field and retailer marketing.

Major Responsibilities

Product Launch and Product Marketing

• Develops and deepens Subaru's brand offering (safety, longevity, adventure/versatility, value, performance, trust) through product marketing.
• Directs all the marketing activities of the Subaru product line up.

Brand Management and Brand Marketing

• Develop Subaru's brand image and equity through the Subaru Love Promise.
• Oversee strategic direction and development of the Community Commitment pillars both at the national level (More than a Car Company) and retailer level (More than a Car Dealer) with the purpose of long term impact on brand reputation, trust, differentiation and value.
• Directs all the marketing activities of the Subaru Love Promise.

Brand Partnerships, Sponsorships and Experiential Marketing

• Develop Subaru's brand image, equity and product awareness through strategic partnerships, sponsorships and experiences with the long term impact on brand reputation, adventure/versatility, sustainability, inclusivity and belonging, brand trust.
• Directs all of the marketing activities related to strategic brand partnerships.

Field and Retailer Marketing

• Strategic management of the channel partner marketing program, the Subaru Advertising Fund ($300M CY).
• Set strategic direction for Carmichael Lynch field team (9 employees) who calls directly on Subaru Retailers.
• Oversee management of the Love Promise Community Commitment Award program, Retailer of the Year, and Zone of the Year.
• Oversee team responsible for Marketing Internal Communications - to executive team on Marketing Performance and Demand, to National Retailer Advisory Board Marketing Subcommittee, to Subaru field and distributor partners RVPs, Zone Directors and Marketing roles. Manage the strategic direction of the Field Marketing team and its connection into Subaru business objectives.

Required Skills & Personal Qualifications

• Demonstrated ability to lead complex cross-functional and wide-reaching initiatives.
• Strong drive and independent initiative with the ability to be a collaborative and team player.
• Demonstrated ability to develop deep, rigorous, analytical analyses that drives business function improvement, growth opportunity identification, strategy development or enterprise-wide decision making.
• Demonstrated ability to independently identify, prioritize and successfully advocate for opportunities to drive growth or improve operating performance.
• Demonstrated ability to both lead and be part of high-performing teams.
• Excellent communication, interpersonal and persuasion skills.
• Ability to use sound, independent reasoning and judgment to establish work priorities and to be flexible to respond to constantly changing priorities and shifting deadlines in a fast-paced working environment.
• Excellent ability to maintain diplomacy, composure and effectiveness in a fast-paced environment.
• Motivates agencies and partners to perform at high levels.
• Ability to effectively speak in front of large groups.
• Ability to be intuitive, able to anticipate needs and develops options.
• Positive, professional attitude and presence, ability to exhibit exceptional customer service and interpersonal skills.

Education/Experience Requirements: BA/BS with 12 to 15 years of relevant experience.

Work Environment

• Hybrid Role: Remote work 2 days per week (After 90 Days Onboarding)
• Travel Required: 20-25%
• Internal Work Environment: Fast paced working environment. Extensive time in meetings with all levels of SOA Staff, SBR staff, and vendors.

Compensation: The recruiting base salary range for this full-time position is $131,400 - 185,700 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. (Internal Job Grade: D1) In addition to competitive salary, Subaru offers an amazing benefits package that includes:

• Medical, Dental, Vision Plans
• Pension, Profit Sharing, and 401K Match Offerings
• 15 Vacation days, 9 Company Holidays, 5 Floating Holidays, and 5 Sick days.
• Tuition Reimbursement Program
• Vehicle Discount Programs
• See our Careers landing page for additional information about our compensation and benefit programs.