Associate Director, Membership Retention - Consumer Reports
Yonkers, NY 10701
About the Job
OVERVIEW
As an independent, nonprofit organization, Consumer Reports is a trusted partner to millions
Our 6m dedicated members share our commitment to putting the needs of consumers first when they access our ratings and reviews, participate in our research or support our advocacy efforts to make important marketplace changes. We are looking for someone to lead the development and implementation of the retention and gift campaigns for our 2.5mm print membership, as well as management and oversight of our fulfillment activities. As Associate Director, Membership Retention you will report to the Director, Membership Retention to drive our multi-channel marketing strategy for programs that account for $45mm in annual revenue and $8mm in expenses.If you have experience providing strategic guidance on marketing campaigns for print retention within publishing, focused on optimizing lifetime value and optimal customer experience, we’d be interested in speaking with you.Under our CRFlex program, this is a hybrid position and is eligible for remote work up to 90% of the time
The successful candidate ideally resides within 75 miles of one of our Yonkers headquarters. This position is not eligible for sponsorship.
HOW YOU'LL MAKE AN IMPACT
Our retention program ensures that supporters are able to receive the trusted information they need to make better choices for their family and stand up for consumer’s rights
You will contribute to our efforts to keep this vital community strong by:Developing and overseeing retention campaigns (print and email), and guiding marketing strategies from test plans
Performing analysis for improving retention strategies and increasing credit card auto-renewals on all retention promotions Partnering with our Print fulfillment house by managing key vendor relations and overseeing circulation-related activities for all Consumer Reports (CR) publicationsManaging the budgeting and forecasting orders, revenue, and expenses for all retention programs for print products, partnering with Finance as needed on projections for renewal and pay rates Directing creative asset developmentIdentifying new analyses, reports, and streamlining processes for cost savings and/or revenue-generating ideas as the publishing landscape continues to evolve
ABOUT YOU
You’ll Be Highly Rated If:You know the space. You have thorough knowledge of subscription or You are comfortable calculating the CPMs, reviewing trends, inputting and then analyzing and managing to a Profit & Loss statementYou have a proven track record
You have experience in retention marketing strategies with at least 10-years of progressive experience in publishing or membership. You know your way around a spreadsheet. You are skilled in Microsoft Excel.You can translate vision into action. You understand how the competitive landscape, marketing trends, best practice and technology can inform decisions. You have worked with outside vendors including a fulfillment house and creative agencies. You can market across multiple platforms
You have both deep email and direct mail experience. You are an experienced people leader
You believe that people grow when they are empowered and that collective success comes from individual growth. You are extremely organized
You can manage multiple deadlines.You’ll Be One Of Our Top Picks If:You have the ability to influence and lead in the absence of a direct reporting relationship.You have nonprofit working experience. #LI-LG1#LI-Hybrid
WHO WE ARE
Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for consumers
Our team is made up of truth tellers, change agents, and consumer advocates who investigate and build coalitions to fight for fairness and justice in the marketplace
We leverage our evidence-based approach to demand safer products, a healthier environment, and equitable services for everyone
Our mission starts with you
We offer medical benefits that start on your first day as a CR employee that include behavioral health coverage and unlimited sick days
There’s also generous family planning benefits and a generous 401K match
Learn more about how CR advocates for strong benefits on behalf of their employees here:
FAIR PAY & A JUST WORKPLACE
At Consumer Reports, we are committed to fair, transparent pay and we strive to provide competitive, market-informed compensation
The target salary range for this position is $155k to $165K
This posted range is reflective of the NY/CA market
Offers may vary for candidates hired in other locations
It is anticipated that most qualified candidates will fall near the middle of this range
Compensation for the successful candidate will be informed by the candidate’s particular combination of knowledge, skills, competencies, and experience.Consumer Reports proudly seeks to build a richly diverse workforce by hiring people with a diversity of thoughts, identities, perspectives, and experiences that help advance the difference we make for consumers, and by ensuring our people experience equity and inclusion in their work lives
We encourage members of traditionally underrepresented communities to apply, including women, LGBTQIA people, people of color, and people with disabilities.
Job SummaryID: 5477Category: Communications, Marketing & Public Relations
As an independent, nonprofit organization, Consumer Reports is a trusted partner to millions
Our 6m dedicated members share our commitment to putting the needs of consumers first when they access our ratings and reviews, participate in our research or support our advocacy efforts to make important marketplace changes. We are looking for someone to lead the development and implementation of the retention and gift campaigns for our 2.5mm print membership, as well as management and oversight of our fulfillment activities. As Associate Director, Membership Retention you will report to the Director, Membership Retention to drive our multi-channel marketing strategy for programs that account for $45mm in annual revenue and $8mm in expenses.If you have experience providing strategic guidance on marketing campaigns for print retention within publishing, focused on optimizing lifetime value and optimal customer experience, we’d be interested in speaking with you.Under our CRFlex program, this is a hybrid position and is eligible for remote work up to 90% of the time
The successful candidate ideally resides within 75 miles of one of our Yonkers headquarters. This position is not eligible for sponsorship.
HOW YOU'LL MAKE AN IMPACT
Our retention program ensures that supporters are able to receive the trusted information they need to make better choices for their family and stand up for consumer’s rights
You will contribute to our efforts to keep this vital community strong by:Developing and overseeing retention campaigns (print and email), and guiding marketing strategies from test plans
Performing analysis for improving retention strategies and increasing credit card auto-renewals on all retention promotions Partnering with our Print fulfillment house by managing key vendor relations and overseeing circulation-related activities for all Consumer Reports (CR) publicationsManaging the budgeting and forecasting orders, revenue, and expenses for all retention programs for print products, partnering with Finance as needed on projections for renewal and pay rates Directing creative asset developmentIdentifying new analyses, reports, and streamlining processes for cost savings and/or revenue-generating ideas as the publishing landscape continues to evolve
ABOUT YOU
You’ll Be Highly Rated If:You know the space. You have thorough knowledge of subscription or You are comfortable calculating the CPMs, reviewing trends, inputting and then analyzing and managing to a Profit & Loss statementYou have a proven track record
You have experience in retention marketing strategies with at least 10-years of progressive experience in publishing or membership. You know your way around a spreadsheet. You are skilled in Microsoft Excel.You can translate vision into action. You understand how the competitive landscape, marketing trends, best practice and technology can inform decisions. You have worked with outside vendors including a fulfillment house and creative agencies. You can market across multiple platforms
You have both deep email and direct mail experience. You are an experienced people leader
You believe that people grow when they are empowered and that collective success comes from individual growth. You are extremely organized
You can manage multiple deadlines.You’ll Be One Of Our Top Picks If:You have the ability to influence and lead in the absence of a direct reporting relationship.You have nonprofit working experience. #LI-LG1#LI-Hybrid
WHO WE ARE
Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for consumers
Our team is made up of truth tellers, change agents, and consumer advocates who investigate and build coalitions to fight for fairness and justice in the marketplace
We leverage our evidence-based approach to demand safer products, a healthier environment, and equitable services for everyone
Our mission starts with you
We offer medical benefits that start on your first day as a CR employee that include behavioral health coverage and unlimited sick days
There’s also generous family planning benefits and a generous 401K match
Learn more about how CR advocates for strong benefits on behalf of their employees here:
https://www.consumerreports.org/cro/careers/landing-page/index.htm
FAIR PAY & A JUST WORKPLACE
At Consumer Reports, we are committed to fair, transparent pay and we strive to provide competitive, market-informed compensation
The target salary range for this position is $155k to $165K
This posted range is reflective of the NY/CA market
Offers may vary for candidates hired in other locations
It is anticipated that most qualified candidates will fall near the middle of this range
Compensation for the successful candidate will be informed by the candidate’s particular combination of knowledge, skills, competencies, and experience.Consumer Reports proudly seeks to build a richly diverse workforce by hiring people with a diversity of thoughts, identities, perspectives, and experiences that help advance the difference we make for consumers, and by ensuring our people experience equity and inclusion in their work lives
We encourage members of traditionally underrepresented communities to apply, including women, LGBTQIA people, people of color, and people with disabilities.
Job SummaryID: 5477Category: Communications, Marketing & Public Relations
Source : Consumer Reports