Associate Director of Marketing - The King's University

POSITION SUMMARY 

Reporting to the Director of Marketing and Communications, the AD of Marketing and Communications is responsible for overseeing the alignment of the TKU brand, developing creative vision for a project or campaign and managing the creative process to ensure successful execution. 

RESPONSIBILITIES 

The essential functions, pursuant to the Americans with Disabilities Act, may include the characteristic duties and responsibilities noted herein. However, this list represents examples only and is not a comprehensive listing of all functions and tasks performed by positions found in this job description.  

Position Specific Responsibilities 

• Lead and review the work of creative teams for all web, print, and digital marketing collateral. 

• Develop and manage content strategies for projects, ensuring alignment with brand design, copy, art, and digital technology, and approve art and copy to ensure they meet marketing objectives and standards. 

• Assist Director of Marketing in the creative and brand design development of outcomes for the marketing department, monitor assessment, and develop informed action plans for improvement. 

• Forecast and manage budgets, ensuring financial efficiency and adherence to budgetary constraints. 

• Direct the creative and brand design processes, including layout, visuals, and overall design strategy. 

• Oversee a cross-functional creative team (or external contractors) to ensure cohesive messaging and alignment with organizational goals. 

• Design and implement creative visions for publications, product visuals, and digital assets. 

• Assists in the creative outflow and storytelling of video and digital assets to bring excellence to external marketing strategies. 

• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for ideal audiences. 

• Provide feedback on advertising content, images, and videos, ensuring consistency with brand voice and goals. 

• Oversee and review all content creation, ensuring the output is on-brand, on a mission, presented in a consistent voice, and in support of the organizational goal. 

• Develop internal marketing campaigns that align departmental objectives with creative strategies. 

• Analyze market trends, consumer needs, and competitor landscapes to inform creative decisions. 

University-Wide Responsibilities 

• Model core organizational beliefs and values; communicate openly and effectively within and across departments. Establish and maintain professional communication and ensure that all interactions are supportive, courteous, and respectful (TKU Social Covenant). 

• Utilize effective communication skills to present information accurately and clearly both internally and publicly.  

• Participate in professional development activities that are aligned with University, departmental and individual goals. 

• Maintain accurate and complete records as required by governing entities (DOE, TRACS, ABHE, etc.); file all physical and computerized reports, records, and other documents required. 

• Attend and participate in staff meetings and serve on committees as required. 

• Comply with all policies, operating procedures, legal requirements, and verbal and written directives. 

• Perform other related duties as assigned. 

Supervisory Responsibilities 

• None 

REQUIRED SKILLS AND QUALIFICATIONS 

Education 

• Bachelor’s degree (Master’s preferred) or 7 years relative experience with 2 more years in an agency or higher education setting  

SKILLS 

• Strong project management, organizational, and leadership abilities. 

• Experience in developing and executing marketing/advertising campaigns within budget and on time. 

• Proficiency in creating integrated content across digital, social media, print, and other marketing channels. 

• A compelling portfolio demonstrating expertise in visual content. 

• Proficient in leading diverse creative teams and aligning creative vision with business objectives. 

• Analytical skills for interpreting data and driving performance improvements. 

• Ability to thrive in a fast-paced, dynamic environment and manage shifting priorities. 

       Experience:  

• Expert graphic design, creative brand, and project management skills. 

• Minimum of 5 years of experience with graphic design and creative teams. 

• Familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Lightroom), Canva, and content management systems. 

• Photography and/or videography skills, preferred. 

Other Requirements 

• Criminal Background Verification 

MENTAL/PHYSICAL/ENVIRONMENTAL DEMANDS 

• Maintain emotional control under stress 

• Occasional irregular hours 

• Lift up to 15 lbs. 

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