Associate Director, Paid Search - Mediabrands Worldwide, Inc.

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients

We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation

KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry

We have extensive offerings spanning across performance marketing and data and technology

Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs

The company has more than 6,000 employees operating in more than 60 countries

Learn more at www.KINESSO.com.

Position Summary

Who you are: You are eager to challenge the digital norms and are hungry to create industry-leading campaign strategies An expert in SEM marketing, you are excited by new data sets, signals, and metrics

You enjoy brainstorming new ideas and reviewing data with serious rigor

You take pride in building and growing strong client relationships while providing strategic direction to your account teams, ensuring the health of SEM accounts while helping to nurture and develop your staff.

Responsibilities

Liaison between search and cross functional teams to help contribute towards a multi-channel approach/strategy

Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunity for staff, maintaining positive morale

Establish current and long-term goals and objectives for responsible accounts, subject to approval by the Director

Responsible for management of direct reports as well as overall development and success of the team

Translate briefs into strategy; Work with Manager/Sr

Specialist to execute on that strategy; Monitor success and drive pivots as needed based on performance and ability to reach brand goals

Lead tests & learns with expectation that these will be scalable across the client's accounts

Expectation is also that these are shared out wider with KINESSO team

Continual evaluation of search marketing strategies to identify opportunity for competitive advantage for KINESSO

Master, identify and communicate trends in search and client industries

Create and present case studies, POVs, etc.

Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.)

Analyze search planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocation

Required Skills & Experience

Substantial experience with within an agency environment required

Expert in Google, Bing, and other search partners

Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or SA360

Polished presence and presentations skills (presentation will be required)

Excellent writing skills with an attention to detail

Mastery of Microsoft Excel is required

Working knowledge of Word, and PowerPoint

Ability to multitask and handle other duties as assigned

KINESSO does not require candidates to have a college degree

Desired Skills & Experience

Substantial managerial experience preferred

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging

Together, we shine through a set of shared values and behaviors

We take pride in our responsibility to our clients, communities, and to each other

We embrace differences and recognize the unique value that each of us brings to our community

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family

To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications

Employment Transparency

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job

Duties, responsibilities, and activities may change at any time with or without notice

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990

The job description will be reviewed periodically as duties and responsibilities change with business necessity

Essential and other job functions are subject to modification

Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)

IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab

IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty

The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries

Learn more at www.ipgmediabrands.com.