Associate Director, Paid Social - Brainlabs
New York City, NY
About the Job
Brainlabs is a digital media agency – we're passionate about using data and tech to craft marketing strategies that drive real business results for clients. Our 1000+ Brainlabbers partner with some of the world's largest advertisers to do just that.
Our mission is simple, we want to become the world's largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst we're at it.
Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.
As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.
This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It's a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.
You can read The Brainlabs Culture Code in full here.
Role type: Full-time
Team: Paid Social
Reporting to: Client Director
Estimated Start: December 2024
Location: Remote in the U.S.
Work Authorization: This role is open to US or Canadian Citizens/Permanent Residents. We are unable to sponsor any work authorizations for this role.
What's the role
We're looking for an Associate Director of Paid Social who can lead strategy for clients while supporting the growth of the social business in the U.S. region. You will be at the forefront of social innovation whilst supporting key accounts to ensure social execution is consistent and aligned to plans. You will be hands-on, in the weeds, in partnering closely with clients, as well as working with social product and new business teams.
So, tell me about the company
Brainlabs is culture-first. You've probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.
To learn more about what it's like to be a Brainlabber, check out our culture code.
What you do
- Be a partner to clients in advising them on all things paid social,
- Prepare and present paid social marketing strategies and plans for clients.
- Communicate client performance regularly
- Setup and refine processes with team that ensures budgets, optimizations, and performance are executed and aligned with client goals (i.e. Pacing, QA checks)
- Manage up to 5 direct reports and mentor indirect manages utilizing a strengths-based coaching approach
- Actively participant in wider company initiatives including, but not limited to new business pitches, cross-sells and internal marketing efforts
Who you are
- 4+ years of experience in paid social in an agency setting
- Deep knowledge of performance media and analytics (can turn data into a story)
- Managed paid social budgets in excess of $250K/month
- Expert-level knowledge and hands on activation on Facebook and Instagram is key, and at least 2 additional social platforms
- Experience with performance marketing/DR campaigns
- Effectively manage client relationships and stakeholder expectations
- Experience managing a team
How you succeed
- You'll build trusted relationships with your account stakeholders
- Your clients will be in the know of new product opportunities that are relevant
- Internal team members will feel confident reaching out to you for social support
What happens next
We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.
Thank you for your interest in Brainlabs! We look forward to getting to know you!
Brainlabs is proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!
Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.
