Associate Director, Programmatic - Publicis Imagine

“If you can dream it, you can do it”- Walt Disney Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Disney+, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+. 

We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future. 

We also too believe that if you can dream it, you can do it. 

We are Publicis Imagine. Dreaming. Doing 

Overview:

The Associate Director (AD) oversees the strategic development and execution of omnichannel programmatic media campaigns. The AD owns planning activities for complex or large spend campaigns and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activities. The AD serves as the primary point of contact for clients and owns the development of client relationships and deliverables.

While providing thought leadership on audience strategies, campaign optimization, and leveraging technology, the AD builds strong relationships and establishes clear lines of communication with vendors, agency partners, and the client services team alike.

This role oversees all campaign activity and deliverables by the team’s programmatic managers, and facilitates the training and development of the team. The AD determines each individual’s assignments and bandwidth, distributing work as needed.

The AD must possess a strong inner drive to innovate within the digital media landscape, enjoy working with some of the finest minds in the industry, and truly desire to contribute to a unique team of industry thought leaders.

Role Objectives:

• Direct and manage the daily work flow of all programmatic campaigns including proposal development, campaign activation and maintenance, and post-buy recaps
• Interface with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals, coordinating across programmatic and agency teams to account for all relevant inputs
• Assume accountability and ownership of programmatic campaign execution for assigned client accounts
• Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Monitor and report on campaign performance
• Participate in forecasting exercises for senior management
• Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
• Adopt established account management standards and program management best practices
• Assist in training, mentoring, and developing team members
• Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group
• Develop and maintain quality control procedures for programmatic campaign implementations
• Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing campaign performance

• Understanding of interactive media planning and buying elements
• Proficiency in Microsoft Office and Google Suite solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
• 4+ years of experience in Display, Video, Audio, CTV, and/or DOOH programmatic media buying
• 2+ years of experience in trading within DSPs (including but not limited to The Trade Desk and DV360)
• 2+ years of increasing levels of responsibility within an agency or media company
• 2+ years of people management experience, managing 3+ reports in account management/client services team
• 2+ years of working with entertainment clients is desired but not required

Compensation Range:  $91,000 - $120,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.  The Company anticipates the application deadline for this job posting will be 10/6/2024.

All your information will be kept confidential according to EEO guidelines.

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