Associate Manager eComm & Retail Media - Bayer Corporation

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Associate Manager eComm & Retail Media  

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role,  Associate Manager eComm & Retail Media Activation , are to:

• Develop and execute strategic e-commerce and retail media plans for Bayer’s brands across buying platforms inclusive of Amazon DSP, The Trade Desk, Walmart Connect, and others;
• Steward end-to-end campaign management through deep collaboration with internal teams and external partners to ensure seamless execution of campaigns aligned to business objectives;
• Utilize data-driven insights to inform targeting, optimization, and budget allocation strategies;
• Develop audience targeting techniques leveraging multiple data sets (i.e., 1st, 2nd, 3rd party) to reach and engage relevant audiences across digital channel;
• Stay abreast of industry trends, platform updates, and emerging technologies to drive innovation and maximize campaign effectiveness;
• Provide thought leadership and strategic guidance to internal stakeholders on e-commerce and retail media best practices.

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Proven expertise in managing campaigns across multiple DSPs, including Amazon, The Trade Desk, Walmart Connect, DV360, and others;
• Strong analytical skills with the ability to interpret data and derive actionable insights to optimize campaign performance;
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams;
• Strategic thinker who is comfortable navigating ambiguity while remaining focused on driving results.

Preferred Qualifications:

• 6+ years of experience in digital advertising, with experience in e-commerce and retail media activation;