Associate Manager, Omni-Channel Marketing - Post Holdings Inc.
Lakeville, MN
About the Job
Brand: Post Consumer Brands
Categories: Marketing
Locations: Lakeville, Minnesota
Position Type: Regular Full-Time
Remote Eligible: No
Req ID: 25049
Job Description
Business Unit Overview
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news. Brand Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets. At Post Consumer Brands, we take pride in our longstanding legacy of making one of every five breakfast cereals families eat daily. Today, we’re just as focused on our future as we expand our grocery business with different shelf-stable foods, including snacks and peanut butter. We are committed to providing accessible and delicious food for families, and we’re always searching the center store for the next exciting product to add to our portfolio. As we soar to new heights, we need creative, determined individuals from all walks of life to join our team, where your unique perspective and ideas are acknowledged and valued. Be a part of a company that empowers you to make a difference that’s evident on grocery store shelves and families’ tables across North America. Location Description Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. Responsibilities Overview Post Consumer Brands is seeking an Associate Manager, Omnichannel to help build and execute data driven marketing programs to create consideration and conversion for our brands at select retailers. Strategically partnering, planning and executing marketing campaigns with sales and retailers is a critical part of this role. Knowledge and experience with retailer marketing programs, shopper/omni/commerce marketing and retail media is necessary to provide value to the team. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new role. Responsibilities and Accountabilities Shopper Marketing & Media Planning Shopper marketing and digital media campaign planning, activation, and optimization across retail specific tactics for all grocery and pet brands Plan retail media and marketing budgets across wide variety of retailers, including Grocery, Dollar Channel and Pet Specialty retailers Lead retail media and marketing capabilities evaluations and provide recommendations for future spend Media Measurement Outline measurement goals for marketing spend across retail partners Translate data into actionable insights, identifying opportunities and risks Assess media performance on key metrics (ROAS, iROAS, influenced sales) and communicate impact of programs to the broader organization Continuously monitor and analyze programs, improving upon the understanding of tactic effectiveness, audiences and identifying opportunities to increase impact Creative Strategy Creative approach and execution for paid media across multiple channels Support creative process flow for retail marketing campaigns: initial requests, feedback, internal & external reviews, deployment Strategic Collaboration Work with cross-functional teams including Sales, Sales Strategy, Brand, Creative, Agency, Finance, Legal and within the Performance Media Digital Commerce team Understand and gather Brand priorities and insights and combine with Sales/Retailer priorities and insights to customize the right marketing strategy and plan Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs Educate partners on the changing landscape of digital & retail media Working Location: Hybrid This role is located at the Lakeville, MN Corporate office Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid Qualifications Education BA required. Marketing, Business or Communications preferred. Experience Minimum 3-5 years marketing within CPG or Retail space. Retail media planning and/or strategy experience preferred Ecommerce experience preferred Digital experience on agency or client side required Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them Transparency: are direct, factual, and straight-forward Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions Critical thinker with strong, proven analytical skills Detail oriented with excellent organizational skills Experience in multiple digital media channels, search, programmatic and social experience preferred The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities Excellent written, communication, and presentation skills
Post Holdings provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Categories: Marketing
Locations: Lakeville, Minnesota
Position Type: Regular Full-Time
Remote Eligible: No
Req ID: 25049
Job Description
Business Unit Overview
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news. Brand Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets. At Post Consumer Brands, we take pride in our longstanding legacy of making one of every five breakfast cereals families eat daily. Today, we’re just as focused on our future as we expand our grocery business with different shelf-stable foods, including snacks and peanut butter. We are committed to providing accessible and delicious food for families, and we’re always searching the center store for the next exciting product to add to our portfolio. As we soar to new heights, we need creative, determined individuals from all walks of life to join our team, where your unique perspective and ideas are acknowledged and valued. Be a part of a company that empowers you to make a difference that’s evident on grocery store shelves and families’ tables across North America. Location Description Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. Responsibilities Overview Post Consumer Brands is seeking an Associate Manager, Omnichannel to help build and execute data driven marketing programs to create consideration and conversion for our brands at select retailers. Strategically partnering, planning and executing marketing campaigns with sales and retailers is a critical part of this role. Knowledge and experience with retailer marketing programs, shopper/omni/commerce marketing and retail media is necessary to provide value to the team. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new role. Responsibilities and Accountabilities Shopper Marketing & Media Planning Shopper marketing and digital media campaign planning, activation, and optimization across retail specific tactics for all grocery and pet brands Plan retail media and marketing budgets across wide variety of retailers, including Grocery, Dollar Channel and Pet Specialty retailers Lead retail media and marketing capabilities evaluations and provide recommendations for future spend Media Measurement Outline measurement goals for marketing spend across retail partners Translate data into actionable insights, identifying opportunities and risks Assess media performance on key metrics (ROAS, iROAS, influenced sales) and communicate impact of programs to the broader organization Continuously monitor and analyze programs, improving upon the understanding of tactic effectiveness, audiences and identifying opportunities to increase impact Creative Strategy Creative approach and execution for paid media across multiple channels Support creative process flow for retail marketing campaigns: initial requests, feedback, internal & external reviews, deployment Strategic Collaboration Work with cross-functional teams including Sales, Sales Strategy, Brand, Creative, Agency, Finance, Legal and within the Performance Media Digital Commerce team Understand and gather Brand priorities and insights and combine with Sales/Retailer priorities and insights to customize the right marketing strategy and plan Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs Educate partners on the changing landscape of digital & retail media Working Location: Hybrid This role is located at the Lakeville, MN Corporate office Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid Qualifications Education BA required. Marketing, Business or Communications preferred. Experience Minimum 3-5 years marketing within CPG or Retail space. Retail media planning and/or strategy experience preferred Ecommerce experience preferred Digital experience on agency or client side required Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them Transparency: are direct, factual, and straight-forward Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions Critical thinker with strong, proven analytical skills Detail oriented with excellent organizational skills Experience in multiple digital media channels, search, programmatic and social experience preferred The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities Excellent written, communication, and presentation skills
Post Holdings provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Source : Post Holdings Inc.
