Associate, Men's Marketing - J.Crew

Min: $62,500 - Max: $87,500 

REPORTS TO: Director of Marketing, Men’s

LOCATION:  New York, New York 

DEPARTMENT: Marketing 

Brand Marketing Associate, Men’s

OVERVIEW 

J.Crew Men’s is looking for a passionate, highly motivated brand marketer and creative problem solver to assist in overseeing cross-channel marketing planning and ensure best practices for project workflow and cross-functional collaboration. This role will be tasked with ensuring we’re crafting cohesive and compelling marketing that engages, grows and retains our valuable customer base. The ideal candidate is curious about how the J.Crew Men’s customer thinks and shops, and has a strong understanding of our brand voice. They must excel at creative problem solving and be able to work efficaciously in a fast-paced environment. The ideal candidate is obsessive about where the menswear industry is headed and is passionate about product storytelling, and the intersection of life, style and culture. 

This role will be a key partner in driving overall business aligned with the seasonal strategy and connected to KPIs. The right candidate is comfortable in a fast-paced environment, highly collaborative and an excellent multi-tasker. 

RESPONSIBILITIES 

• Help execute the brand marketing strategy at the annual/seasonal/monthly/daily levels for the men’s division in alignment with the business strategy
• Maintain up-to-date integrated marketing calendar for all marketing initiatives and activities – with site, email, social, store and paid marketing teams to ensure cohesion across customer touchpoints
• Author marketing briefs for product campaigns that communicate clear objectives, insights, messaging direction and deliverables for creative, operations and channel partners to ensure all channels are aligned with core strategy and content outputs
• Collaborate with cross-functional partners, including design, creative, merchandising, and performance marketing to ensure tactical execution of marketing campaigns, considering the end-to-end customer experience
• Create recaps and post-mortem reports for key marketing moments, investigating performance and collaborating with channel owners to collate and evaluate content, messaging, and marketing performance to drive learnings and actionable recommendations
• Compile and facilitate monthly cross-channel content mapping documents and outlines, driving placements for owned marketing channels, including site, email, social and stores within OMNI-channel marketing planning process
• Research retail landscape for trends in marketing, branding and product messaging and serve up emerging opportunities to drive future experience and strategy
• Act as point of contact for wholesale partners and liaise with creative team to deliver assets and information
• Work with our in-house PR team to support press initiatives
• Align initiatives with brand marketing KPIs and track progress throughout the life of the programs 

QUALIFICATIONS 

• 2-3 years’ experience in marketing, with time in specialty retail/fashion or creative agency
• Highly creative,with strong brand strategy skills
• A strong POV of the current menswear/fashion landscape along with knowledge of J.Crew’s history and present
• Can identify opportunity and bring creative ideas to the table
• Strong leadership skills and self-starter mentality  
• Excellent written and verbal communication skills 
• Understanding of social media strategy & best practice, business profile management
• Analytical mindset with ability to connect strategies with tangible outcomes  
• Ability to multi-task efficiently and effectively across categories within a constantly changing environment  
• High-energy person eager to make an impact on the business & team at large

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We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.