Associate Paid Media Strategist - BOL-Agency

Established in 1999, BusinessOnline is a B2B performance marketing agency working at the crossroads of creativity, technology and analytics. We combine the science of data with the art of media, and the discipline of strategy with the orchestration of ABM to help our clients find, keep and scale the right relationships with their ideal customers while proving impact on revenue.

We have a B2B client base that ranges from well-funded startups to legacy enterprise, from Biotech/pharma to leading technology and SAAS brands:  PayPal, Honeywell, Baker Hughes, Honeywell,  Thermo Fisher Scientific, Neustar, and many more.

Job Description:

We are looking for a skilled and experienced B2B Associate Paid Media Strategist to join our team. The ideal candidate will have a minimum of 5 years of B2B marketing experience managing and strategizing paid media campaigns across Paid Search, Paid Social, Display, and ABM. Bonus points for experience with ABM platforms like 6sense or Demandbase. This role requires a strategic thinker with a deep understanding of digital advertising and a strong ability to drive campaign performance.

Key Responsibilities:

• Campaign Strategy: Develop and implement effective paid media strategies to meet client objectives, including ROI, brand awareness, and lead generation.

• Campaign Management: Oversee the execution and optimization of paid media campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, display media partners. 6sense or Demandbase experience is nice to have.

• Performance Analysis: Analyze campaign performance data to identify trends, insights, and opportunities for optimization. Provide actionable recommendations to improve campaign results.

• Client Communication: Maintain regular communication with clients, providing updates, performance reports, and strategic recommendations.

• Budget Management: Manage and allocate campaign budgets effectively to maximize ROI.

• Collaboration: Work closely with account managers, creatives, and analytics teams to ensure cohesive campaign execution and alignment with overall marketing strategies.

• A/B Testing: Conduct A/B tests on ad creatives, landing pages, and audience targeting to continually improve campaign performance.

• Reporting: Create detailed reports and presentations that communicate campaign performance, insights, and recommendations to clients and internal stakeholders.

• Industry Trends: Stay up-to-date with the latest trends, best practices, and emerging technologies in paid media and digital marketing.

Qualifications:

• Experience: Minimum of 5+ years of experience in managing and strategizing paid media campaigns, preferably within an agency setting.

• B2B + Agency Experience Preferred

• Skills:

• Expertise in Media Buying, Google Ads, Facebook Ads, LinkedIn Ads, Display. Bonus points for 6sense or Demandbase.

• Strong analytical skills with experience using tools like Google Analytics.

• Excellent communication skills, both written and verbal.

• Ability to translate complex data into clear and actionable insights.

• Proficiency in A/B testing and optimization techniques.

• Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field.

• Attributes:

• Detail-oriented with excellent organizational and project management skills.

• Ability to work independently and as part of a team in a fast-paced environment.

• Strong problem-solving skills and a proactive approach to campaign management.

• Passionate about digital marketing and committed to staying current with industry trends.

• Comfortable working with Clients and doing client-facing presentations

• Positive Attitude

• Self-learner, go-getter, proactively provides solutions to problems

• Collaborative with team members

Benefits:

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• 401(k) plan with company match.

• Paid time off and holidays.

• Professional development opportunities.

• Collaborative and inclusive work environment.

Interview Process:

• Application

• Video Interview with Department Head/Group Director, Agency Services

• The second Interview based on feedback from the first interview

• Completion of Project to demonstrate abilities

Benefits:

• Generous compensation package with performance incentives

• Health insurance with company contribution

• Paid maternity and paternity leave

• FTO Flexible Time Off

• 401(k) with employer matching

• Company-funded short-term disability and life insurance

• Long-term disability

• Training budget

• The flexibility of working remotely

Reporting to the Associate Director of Paid Media
Salary Range: $85,000 to $95,000

Our culture is rooted in organizational transparency, empowering individuals, and an attitude of getting things done. If you want to be a valuable contributor on a team that cultivates these core values, we would love to hear from you. 

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.