Associate Vice President, Marketing Operations - Avenue5 Residential, LLC

Avenue5 is growing, and we are in search of a associate vice president of marketing operations to join our dynamic team of Fivers!

About Us

We are a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we: 

• Listen to our associates, recognize them, and give them room to grow
• Invest in our associates to help them become the best version of themselves
• Approach every important decision with our associates in mind
• Celebrate our associates’ successes and encourage them to raise the bar even higher

Summary of Responsibilities

The associate vice president, marketing operations is responsible for the oversight of property marketing performance, initiatives, and associates for the identified portfolio of multi-family properties. This role provides innovative marketing solutions that scale marketing efforts across regions and properties, leveraging the Avenue5 best-in-class marketing techniques to maximize property performance, and streamline support to clients and internal teams. The associate vice president is also responsible for identification and ownership of key department initiatives based on identified goals and areas of focus and ensuring alignment among associates on identified departmental goals and meeting established KPIs for set initiatives. Through leveraging their extensive subject matter expertise in traditional and digital marketing techniques and their understanding of the market landscapes, this role will support, guide, and provide feedback to the property marketing associates this position directly oversees as well as the operational leaders regarding the development of integrated marketing programs at a portfolio-level.

Primary Responsibilities and Objectives

·         Mentor, train, and grow marketing operations associates in a designated portfolio

·         Ensure goals and expectations are met through delivering consistent and superior customer service to key stakeholders

·         Understand the client’s and company’s business objectives to ensure maximization of property marketing efforts and optimal property performance

·         Identify and manage key department initiatives based on department goals and areas of focus to optimize marketing efforts for Avenue5 properties

·         Identify solutions that scale and streamline support across assigned portfolio to maximize value for our properties and create consistency across common marketing materials for clients and operators, collaborating with associates and operations leaders to implement

·         Maintain a working knowledge of all the features, functionality and benefits that make Avenue5’s products and services superior in the multi-family property management space and work alongside the national property marketing team to elevate internal programs, where needed

·         Understand the market landscapes including technology trends, competitor strengths, and weaknesses as it relates to property management and property marketing

·         Maintain oversight of property performance at a portfolio-level and strategize on support to focus in on identified properties to elevate portfolio performance and achieve established KPIs

·         Support in maintaining strong client relationships to ensure that marketing support is adequate and that needs are met

·         Collaborate with operational leaders and the property marketing team to design a customized, effective strategy for growth at all properties in the regions and/or assigned portfolios

·         Ensure consistency in marketing support across assigned portfolio and work alongside property marketing leadership and senior marketing manager, strategic accounts to ensure these expectations are aligned nationally

·         Support new business efforts and Avenue5’s growth through oversight of all RFPs for designated portfolios by collaborating with associates to ensure needs are met through consistency, optimized strategy, and delivery

·         Perform other duties as assigned

Education and Experience

·         Bachelor’s degree in marketing, communications, public relations, or a related field is required. Master’s degree is preferred in marketing, communications, public relations, or related field.

·         Seven plus years of experience in direct real estate multi-family marketing within the property management industry is required

·         Seven to ten years of pre-development, lease-up and/or grand opening experience in the multi-family property management industry preferred

·         Seven to ten years with advanced proficiency in social engagement and marketing campaign management on Facebook, Twitter, Instagram, YouTube, and Pinterest is required

·         Seven to ten years of experience in websites, ILS, Craigslist, SEO, SEM, and digital data aggregators is required

·         Seven to ten years of experience in Yardi Voyager Marketing module, Real Page or other equivalent system is preferred

·         Three to five years of digital, creative, and branding agency experience is preferred

·         Three to five years of experience in Google Drive, Google+, Google Analytics, and Google AdWords is preferred

·         Participation in industry groups is preferred

Skills and Requirements

·         Ability to work independently and prioritize effectively in a fast-paced environment

·         Advanced level knowledge with MS Office Suite including Outlook, Word, PowerPoint, and Excel (including Excel functions)

·         Excellent written and verbal communication skills

·         Exceptional conceptual and creative thinking skills, as well as a solid knowledge of typography, color theory, design, and layout principles with a strong aesthetic sense

·         Exceptional project management skills are required (PMP certification is a plus)

·         Strong understanding of property management industry trends, issues, and emerging technology

·         Outstanding presentation skills and can command an audience to all internal and external stakeholder

·         Demonstrated experience in managing, expanding, and developing relationships with clients

·         Entrepreneurial mindset and go-getter attitude with proven ability to work independently as well as in a team setting

·         Create a climate in which associates want to do their best by leading and communicating a shared vision with associates and providing coaching and development

·         Positive demeanor, voracious appetite to learn new things and excellent professional judgement

·         Required to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses if assigned

Scheduling

·         Required to maintain a regular schedule which may also require working outside of regular schedule, weekends, and non-traditional holidays

·         Ability to travel (35%)

Environment

·         Exposure to environment typically found in an office building

·        Hybrid schedule in Dallas, Denver, and Phoenix offices 

Physical Requirements

Avenue5 will make reasonable accommodations to enable individuals with disabilities to perform the essential functions. These functions include, but are not limited to:

·         Ability to lift, push, and pull up to 25 pounds

·         Hearing and visual ability to observe and detect signs of emergency required

·         Must be able to sit, stand, reach, bend, and stoop for extended periods of time

·         Talking and expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.

·         Perceiving the nature of sounds at normal speaking levels with or without correction

·         Ability to receive detailed information through oral communication, and to make the discriminations in sound

·         Visual requirements including color, depth perception, and field vision

·         Ability to compare, copy, coordinate, synthesize, negotiate, communicate, and instruct

·         Ability to tolerate stressful situations

·         Ability to work under minimal to moderate supervision

This job description is not an all-inclusive list of functions and tasks. Over the length of employment these functions and tasks may change.

Diversity

Diversity creates a healthier atmosphere: Avenue5 is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.