Audience Activation Specialist - Digital Media (Hybrid) - L2TMedia
Evanston, IL 60201
About the Job
Audience Activation Specialist (Digital Media)
Who We Are: L2TMedia, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry. Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering innovative technology and a strong expertise in Google, Facebook, and Amazon advertising. For more information https://l2tmedia.com/
L2TMedia has been ranked by Inc. 5000 list (7 years) and Crain’s Fast 50 (5 years). We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level. Our office is conveniently located within a few minutes of the CTA and Metra. Our hybrid work model allows employees to have a great work-life balance. Employees work 2 days in the office and 3 days remote with an anchor in office day on Wednesdays.
We are currently looking to fill an Audience Activation Specialist position at L2TMedia!
Job Summary
The Audience Activation Specialist (Digital Media) reports to the Digital Media Manager – AudiencePro and is responsible for supporting the Digital Media Product Managers with the implementation and execution of AudiencePro as a standalone product. The Specialist will follow defined launch and fulfillment processes and strive to identify efficiencies and improvements whenever possible. This role will require cross-department collaboration and strategic vision as this product develops, and as our go-to-market strategy changes. The Audience Activation Specialist (Digital Media) will have a strong understanding of the CDP environment for automotive and L2T’s suite of products and platforms including Google, Meta, and Amazon’s DSP. They will stay on top of industry best practices and trends to ensure maximum customer value and satisfaction, while supporting revenue and retention goals. This role is responsible for on-boarding clients who contract AudiencePro and working with paid media teams to implement 1st party audience data efficiently and effectively into advertising campaigns.
Responsibilities
- Follow and maintain necessary SOPs related to AudiencePro on-boarding, integrations, and updates.
- Onboarding new clients / offboard cancelled clients to AudiencePro platform efficiently and accurately coordinating with account owners and clients as necessary.
- Respond to Jira tickets for AudiencePro product and ensure SLAs for product are met.
- Provide Manager content to be used in training documentation and L2T’s capabilities deck to support revenue growth and client retention.
- Monitor client-facing reporting-dashboards and AudiencePro back-end platform to ensure data is present and accurate.
- Work with developers and support teams to troubleshoot and resolve issues which arise.
- Assist with the development and implement uniform audience and campaign strategies and provide added value for clients through thorough analysis, established benchmarks, and new product suggestions that will enhance their overall digital marketing strategy.
- Serve as subject matter expert (SME) on AudiencePro as well as Paid Media products which integrate with the CDP.
- Act as main point of contact with 3rd party vendors which relate to CDP product (CDP vendor, CRM providers, DealerVault, CDK, etc.).
- Manage setup of CRM / DMS integrations, including maintenance of client facing and internal SOPs, training, and resolution of integration issues.
- Develop new SOPs as needed.
- Act as a point of contact for other teams who have product related questions/concerns.
- Review and analyze data sets to determine trends and targets for digital ad campaigns. Assist in drafting case studies demonstrating the value of the AudiencePro product.
- Create and upgrade processes and procedures to be more effective in providing targeting recommendations.
- Monitor actual expenses against budget and vendor contracts and work with vendor partners in the event of overbillings or unusual charges.
Education Requirement
- Bachelor’s degree in marketing, IT or related field.
Required Skills
- 0-1 years of relevant work experience, including internships
- Detail-oriented to ensure that all launches are conducted in accordance with client requirements and account owner instructions.
- Ability to identify operational efficiencies which can speed up launch and make the ongoing maintenance of the product less costly.
- Innovative mindset in identifying potential product enhancements, exploring feasibility of enhancements and demonstrating value to clients.
- Strategic sensibilities: able to plan and drive process.
- Drive and ability to learn new things and stay on top of current digital marketing trends.
- Proficient with Excel and PowerPoint.
Preferred Skills
- Google Analytics knowledge.
- Current Google Ads (search, display and video) certifications.
- Experience with Meta Ads.
- Knowledge of SQL queries and basic database mappings.
- Google Ads or Meta advertising experience.
- Experience working with Segment or other CDP products.
The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.
L2TMedia is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.
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Source : L2TMedia