Audience Development Director - Fragment Media Group

The Audience Development Director will be responsible for driving audience growth across multiple digital platforms with a focus on social media and YouTube. The ideal candidate will have a proven track record in audience development, strategic content distribution, and an innovative approach to growing digital communities.

This is a full-time, fully remote position, offering the flexibility to work from anywhere. 

Key Responsibilities:

• Develop and execute strategies to grow audiences on YouTube, with a focus on organic growth, engagement, and content optimization.
• Manage and optimize social media campaigns to increase audience size, engagement, and brand presence across platforms like Instagram, TikTok, and Facebook.
• Analyze content performance data to adjust strategies and improve reach, engagement, and conversion rates.
• Collaborate with content creators, marketing, and editorial teams to ensure that content is optimized for audience growth.
• Liaise with the sales and marketing teams to coordinate growth campaigns.
• Monitor industry trends and incorporate best practices into the company's digital strategy.
• Report regularly on key performance indicators and growth metrics, providing insights and recommendations.

Qualifications:

• Proven experience growing social media audiences, particularly on YouTube.
• Strong understanding of social media algorithms, trends, and best practices.
• Familiarity with YouTube SEO, content optimization, and analytics.
• Data-driven mindset with the ability to analyze performance and adjust strategies accordingly.
• Experience using analytics tools (e.g., YouTube Analytics, Google Analytics, social media insights).
• Excellent communication, organizational, and project management skills.
• Creativity and a passion for engaging online communities.
• 3 years of experience in audience development, social media management, or digital marketing.
• Experience working in media, entertainment, or a related field.

To apply, please submit your resume and cover letter outlining your experience in audience development and interest in the position.

About Fragment Media Group

Fragment Media Group recognizes the value of the broad and rich variety of experiences, ideas, and skills our team members bring to the business. Beyond compliance with government regulations, we are actively committed to diversity and inclusion, and we wholeheartedly encourage people of all backgrounds to apply; we strive to foster an environment that is actively safe for all our employees and taps the full potential of each employee consistent with FMG’s high standards of performance. We believe that there is an ongoing benefit to our families, employees, and community when FMG supports a diverse workforce, and we are committed to equal opportunity in all of our employment practices to all qualified employees and applicants without regard to race, color, religion, gender, national origin, age, disability, marital status, military status, sexual orientation, genetic information, gender identity/transgender status, or veteran status.

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