Audience Development Manager - College of Lake County

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Posting Details





Posting Detail Information








Posting Number S02835



Position Title Audience Development Manager



Internal Position Title Audience Development Manager



Department James Lumber Ctr/Performing Art



Position Type Staff



Job Family Professional



Job Summary

The Audience Development Manager is responsible for building brand awareness, driving success for all earned revenue (ticket sales, rentals and concessions), and fostering audience engagement across multiple platforms for the James Lumber Center for the Performing Arts ( JLC ) at the College of Lake County. This innovative and tech savvy leader will manage the teams responsible for ensuring a warm and inviting customer experience for all. Under the Executive Director, this position utilizes strategic planning and creative thinking to grow new audiences while retaining current patrons, executing dynamic marketing campaigns and promotions, and maintaining excellent business relationships with a variety of vendors, community stakeholders, and colleagues both on and off campus. The person in this position will seek out and develop relationships with businesses, individuals and organizations interested in supporting the James Lumber Center events and activities, maximizing revenue and creating sponsorship packages.


Why choose the College of Lake County for your next opportunity?


The College of Lake County ( CLC ) offers a competitive salary, excellent benefits that includes Blue Cross Blue Shield of Illinois health, Delta Dental and Superior Vision insurance plans, tuition support for employees and qualified family members, three retirement plans, disability, group and supplemental life insurance, health and dependent care flexible spending account plans, a compressed work week in the summer (Closed Fridays!!), generous vacation, sick and personal time off and 14 paid holidays each year. Some benefits will not be available for part-time employees (ex: health insurance).





CLC is a comprehensive community college located in northeastern Illinois committed to being an innovative educational institution providing life-changing paths for our students by offering exceptional learning experiences. CLC achieved a milestone in 2023 with its designation as a Leader College. This national recognition awarded by the Achieving the Dream Network is the result of improved student outcomes through the CLC’s relentless commitment to transformational change and the implementation of innovative practices within the student success model over the past few years.





CLC aspires to be a place where every student succeeds, every employee thrives, so that every business achieves and every community grows. Our mission is to be innovative and value-driven in supporting student success through developing and encouraging employees of all backgrounds on their journey toward achieving personal and professional growth.





Required Qualification(s)



+ Bachelor’s Degree in Marketing, Business, Graphic Design, Digital Media or related fields



+ Minimum of two (2) years of supervisory experience



+ Minimum of five (5) years of professional experience in managing strategies of advanced marketing, social media, and/or advertising practices.



+ Excellent organizational and time management skills with the ability to set priorities to coordinate multiple assignments with fluctuating, time sensitive deadlines.



+ Excellent verbal and written communication skills, including strong copywriting, editing and proofreading ability.



+ Strong initiative and hustle, with the ability to work independently and manage multiple projects simultaneously.



+ Proven ability to work effectively and constructively with persons of diverse cultures language groups, and abilities; demonstrate sensitivity to and ability to work with the diverse academic, socioeconomic, cultural and ethnic backgrounds of community college students, faculty, and staff, including those with disabilities; establish and maintain effective working relationships with those contacted in the course of work.



+ Technical Skills:



+ Strong MS Office (Word, Excel, Powerpoint, Outlook)



+ Proficient with email marketing applications such as Constant Contact



+ Proficient with SEO , web design or familiarity with wysiwyg programs such as WIX



+ Ability and desire to keep up to date with the latest marketing tools, including analytics tools such as Google analytics














Desired Qualification(s)



+ Arts, performing arts, and/or event management experience.



+ Experience with or ability to quickly learn CRM and/or online ticketing systems and scheduling software



+ Front of House or Box Office operations experiences



+ Graphic design experience



+ Bilingual in Spanish and English







Posting Date 10/01/2024



Closing Date 10/20/2024



Expected Start Date



Special Instructions Summary

Please include samples of marketing collateral (electronic and/or print) that has been created under your guidance.


Interviews will begin immediately





Pay Rate $63,731 -$71,700 Salary, benefits, and other terms and conditions of employment are highly competitive and will be commensurate with the candidate’s background and experience.



Full-Time/Part-Time Full-Time



Location Grayslake



Total Hours per week 40

+ Work Schedule

8:00am-4:30pm

Must be able to work occasional events or shows.





Interview Process Requirements Writing Samples, Portfolio



EEO Statement

The College of Lake County is an equal opportunity employer and has a strong commitment to diversity. In that spirit, it seeks a broad spectrum of candidates including minorities, women and people with disabilities.





Summary of Essential Functions

Marketing Strategy and Planning | 25%

1) Create, plan, and execute marketing campaigns to diversify and grow the audience base of the JLC for both touring and CLC student shows. Develop compelling and relevant marketing strategies to ensure that the JLC reaches our annual revenue goal.

2) Guide messaging for advertising, web, social media, print and public relations strategies and campaigns for seasons, individual shows, and other programs – including frequency, scope and segmentation. Serve as an internal educator on digital marketing and social media best practices. Work with CLC’s PR/Marketing department to ensure all CLC guidelines and standards are followed.

3) Lead efforts with digital marketing campaigns including SEO , Google Analytics and Ad Words; analyze traffic on web, ads and emails to inform decision making; employ strategies to improve analytics, list segmentation, user experience research and other methods to measure, manage and improve engagement.


Community Relations | 20%

1) Implement market research to gain in-depth understanding of the JLC’s current and prospective audience. Use data to perform competitive analyses of the JLC within the Lake County community and to drive decisions, create relevant and impactful marketing plans, increase ticket sales and shift brand perceptions.

2) Research, develop contacts, establish and maintain relationships with organizations, civic groups and businesses. Identify and implement additional opportunities by developing sponsorship packages and employee promotions to create additional connections between local businesses and the JLC .

3) Identify and execute community outreach opportunities to enhance the bond between audiences and the JLC , increasing brand recognition to both the CLC student and greater Lake County communities, including creating and delivering public presentations.

4) Occasionally works shows as needed to connect with internal and external stakeholders.



Strategic Leadership/Project Management | 25%

1) Stays current in the field by attending ongoing professional development activities, maintaining professional memberships and other field contacts. Stay up to date on technology and other tools used to track, analyze and improve marketing initiatives efficiently.

2) Create annual marketing planning budget allocation, effectively manage expenses to maximize ROI , finding cost saving efficiencies as possible.

3) Create operational plans and schedules to ensure staff are supported in achieving department and college goals.

4) Crisis communication lead as needed.

5) Develop, maintain and improve systems for reporting to track campaign performance; regular analysis and reporting on campaign success to meet or exceed goals.

6) Work closely with artist representatives on promotional/marketing opportunities, including setting up interviews, video shout outs, updated materials, and other targeted efforts to drive ticket sales.


Personnel Management | 25%

1) Direct the marketing team to ensure continuity of business in maintaining and growing our audience base. Maintain an engaging and culturally competent marketing portfolio including a standalone website, mail and e-mail marketing lists, advertising and more. Create processes to ensure that this is done efficiently, including distribution plans to maximize ROI . Monitor metrics and analyze efforts, pivoting as needed to ensure event success. Hire student workers as needed.

2) Direct the Box Office and Front of House staff to ensure that the JLC is represented professionally, with excellent customer service standards, in person, over the phone, and during events. Develop innovative methods to encourage staff as brand ambassadors, shining a light on the JLC’s position in the arts and culture sector. Monitor metrics and analyze efforts, pivoting as needed to ensure event success.



Job Category: Other | 5%

1) Attend and participate in required organizational meetings (Community and Workforce Partnerships unit, Leadership Council, college wide In-Services, JLC Department Staff Meetings, One-on-One meetings with JLC Executive Director and peers)

2) Perform other duties as assigned











Posting Specific Questions - supplemental questions



Required fields are indicated with an asterisk (*).





+ * Do you have a Bachelor’s Degree in Marketing, Business, Graphic Design, Digital Media or related fields?



+ Yes



+ No







+ * Do you have a minimum of two (2) years’ supervisory experience?



+ Yes



+ No







+ * Do you have a minimum of five (5) years of professional experience in managing strategies of advanced marketing, social media, and/or advertising practices?



+ Yes



+ No







+ * Do you have work experience in the arts, performing arts, and/or event management?



+ Yes



+ No







+ * Do you have graphic design experience?



+ Yes



+ No







+ * Are you bilingual and proficient in Spanish and English?



+ Yes



+ No









Applicant Documents

Required Documents



+ Resume



+ Cover Letter



+ Unofficial Transcript 1



+ Media Portfolio



Optional Documents