Audience Platform Lead - CDP - Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to maximize the value of their customer portfolios. Our heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that inform people-based marketing strategies. Our combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology promote improvwed marketing results and competitive advantage. With 9,600 employees, we are headquartered in Columbia, Maryland, with 24 additional offices in the US and 29 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Role Purpose

You will create solution architectures for systems ensuring all recommendations are explored for time, cost and compliance to our client policies while meeting the business' requirements. We are looking for an effective Audience Platform Lead to join our team. You will report to the CDP Delivery Lead

Important Responsibilities

• Design and present technical solution with all data ingestion, transformation & scheduling to review & sign-off with Client.
• Analyze customer use cases, available data to prepare for automated & ongoing data ingestion to meet customer requirements.
• Ensures agreement of requirements, Merkle policies, and industry best practices
• Creates solution design options based on requirements and the standards, patterns and procedures of the Client.
• Architect data feeds, design platform configurations and components needed to run complex automated campaigns.
• Completes detailed solution design documentation, including input into the Client's standard reference models
• Identifies CDP enhancements, extending frameworks and incorporating new ideas
• Creates necessary workflows to extract data, transform the data & load the data into CDP
• Data Transformation & ETL through custom development & automated solution
• Data Ingestion through custom development to meet Client requirements
• Streaming: Architect and develop ongoing solutions to ingest customer data in more real-time using streaming technology
• Batch: Architect and develop ongoing solutions to automate batch ingestion for AEP customers
• Deploys final solution to a production environment (or Client end-state environment)
• Identifies and resolve issues related to overall platform performance from data ingestion to data distribution
• Identifies, creates, enhances internal systems and services based on recurring client requests and evolving industry standards
• Post-Deployment, may provide ongoing maintenance & support of solution & knowledge transfer to appointed team

• 3+ years of hands-on experience with Adobe Experience Platform: (any of RT-CDP, AJO, CJA)
• Experience working in an agency or consulting company across multiple industries.
• Keeps current on market tends ever-shifting industry.
• Successful experience collaborating on large, complex deals and leading teams.
• Personal technical credibility, through direct experience of leading and inspiring teams (directly or indirectly) on main technologies and best practices
• Experience with activation platforms and concepts (e.g. CMS, DAM, ad serving)
• Effectively works independently and under guidance.
• Experience with data security/privacy best practices

Solid Understanding Of:

• Software development and Agile delivery
• Platform architecture with focus on data ingress and egress
• XDM & Mix-Ins (for data modelling)
• Relational database concepts, with exposure to SQL
• Data management, segmentation, ETL best practices
• Scripting and query development

The anticipated salary range for this position is $94,000-$157,500. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information about dentsu benefits, please visit dentsubenefitsplus.com

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This is a remote role.

About dentsu

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:

https://www.dentsu.com/

https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.