Audience Research Analyst - Delaware Nation Industries

The Office of Policy, Planning, and Resources for Public Diplomacy and Public Affairs’ Research and Evaluation Unit (R/PPR/REU) is looking to add two Audience Research Analysts to their unit.

• Develops integrated audience research approaches diplomacy practitioners in reaching the right audiences with the right messages and programs.
• Conducts formative research into audience needs and country context to guide the development of public diplomacy programs/campaigns and monitoring and evaluation of those programs/campaigns.
• Manages data on audiences and competitors, including from existing audience research, market research, and opinion polling.
• Analyzes gaps in available research, recommends the commission of new research, and oversees the execution of that research.
• Works with the IT development team to create customized interactive reports and dashboards for embassies abroad.
• Uses various analysis tools to understand and identify trends in major (e.g. Facebook, Twitter, Instagram) and specialized social media platforms and websites in general.
• Tracks trends in regional and global media and information environments including news provision and information circulation vis-a-vis foreign policy and public diplomacy.
• Assists government staff with development and review of contracting documents for the procurement of research services.
• Provides consultation to public diplomacy practitioners on how to use audience research to inform and improve programs that advance foreign policy objectives.
• Curates existing research from both USG and non-USG sources.
• Regularly presents results to public diplomacy practitioners, academics, and other interested parties through both formal and informal presentations.
• Looks for new trends and tools in audience data analysis and connects with equivalent governmental and non-governmental organizations and research entities to discover new methods and update best practices.
• Contributes to the development of training modules and courses for public diplomacy practitioners on how to use audience research tools. Conducts training for public diplomacy practitioners as part of a team.

• A Bachelor’s Degree is required; a Master’s Degree or higher is preferred. Training should reflect training in qualitative or quantitative research methods. Training in the use of data visualization and social media analytics software preferred.
• Four or more years experience designing and managing audience research, market research, or opinion polling is required;
• Experience conducting research on one or more of the following topics: nation branding, strategic communication, product marketing, market research, public relations, political campaigns, trust, entertainment education, ICT for development, media effects, disinformation,, interpersonal communication, organizational communication, networks, trust, or public opinion.
• Experience collecting qualitative or quantitative data in foreign countries, including selecting, training or supervising local research teams; overseeing translation of instruments, protocols, and other research materials; and administering instruments in English (or other language, as necessary);
• Experience with audience research and/or opinion polling methods for large-scale initiatives, including identifying key metrics, establishing data collection processes, creating data curation, management and ethics practices; and creating reports;
• Experience with statistical analysis tools such as R or Stata, data visualization software, and/or social media research tools such as Trendkite, NodeXL, Crimson Hexagon (Brandwatch), Quid, Netbase, and Salesforce Marketing Cloud;
• Experience managing complex projects involving multiple stakeholders, with milestones occurring over one to two years;
• Experience with traditional research methods, including but not limited to: surveys, focus group facilitation, content analysis, and textual analysis.
• Ability to approach problems analytically and holistically, considering the individual problem and the impact on the larger system;
• Ability to work on complex projects within a multidisciplinary team;
• Ability to work flexibly and efficiently in a rapidly changing environment, exercising a balance between research rigor and client needs;
• Demonstrate curiosity in continued learning and growth on the job;
• Openness to critique and feedback (including from other disciplines), curiosity to learn from a spectrum of perspectives, and experience or strong interest in collaborating closely with others; and,
• Ability to focus on and understand the needs of internal and external clients.

AAP/EEO Statement:
DNI complies with all federal, state and local laws designed to protect employees and job applicants from discrimination based on race, religion, color, sex, parental status, national origin, age, disability, genetic information, military service, or other non-merit-based factors