Aveeno Megabrand Owned Channel Lead - Kenvue Brands LLC

Kenvue is currently recruiting for:
Social Strategist, Aveeno

Who we are
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

Role reports to: Senior Brand Manager, Aveeno Megabrand
Location: Skillman, NJ (Kenvue's corporate headquarters is currently located in Skillman NJ, but is scheduled to move to Summit, NJ in or around early 2025.)
Open to remote
Travel : 10%
Pay: 88,000- 142,600

What you will do
The Social strategist, Aveeno will be responsible for developing and executing the brand's social media strategy across all brand categories (Adult and Baby) to increase brand awareness, engagement and relevance. You will work closely with the multiple cross-functional partners to create compelling content and manage social media platforms to drive business growth.

Key Responsibilities
• Develop and execute creative social media strategies that align with the Aveeno marketing goals - across total adult and baby.
• Perform audit of existing content and develop content strategy for the brand across multiple platforms.
• Partner with community managers to develop quality content that will resonate with core target.
• Work closely with the Influencer Marketing team to integrate influencer content within content calendar strategically.
• Create and manage content calendars for social media platforms, ensuring timely and engaging content is posted regularly, in partnership with community managers.
• Monitor social media trends and stay up-to-date with industry best practices to ensure the Aveeno Megabrand stays ahead of the curve.
• Lead internal and agency teams in developing and executing overarching social marketing strategies tailored to specific campaign goals and target audiences.
• Analyze social media metrics and provide insights to inform future strategy and content development.
• Provide thought leadership on social media vision and best practices for the marketing of today and tomorrow.

What we are looking for
Required Qualifications
• Bachelor's degree in Marketing, Communications, or a related field.
• 6 years of experience in social media strategy and content creation.
• Proven track record of developing and executing successful social media campaigns.
• Strong understanding of social media platforms and their respective audiences.
• Excellent written and verbal communication skills.
• Strong analytical skills and ability to use data to inform decision-making.

Desired Qualifications
• Ability to think creatively and outside the box.
• Advanced skills in social media strategy and content creation.
• Specialized software knowledge in social media management tools.
• Experience in managing social media campaigns for large brands.
• Experience in developing and executing influencer marketing campaigns.
• Strong project management skills and ability to manage multiple projects simultaneously.

What's in it for you
• Annual base salary for new hires in this position ranges from $ 88,000 to $ 142,600 This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.
• Competitive Total Rewards Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Employee Resource Groups
• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

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