AVP, Product Marketing Manager - triumph financial
Dallas, TX 75201
About the Job
Position Summary
The Product Marketing Manager is responsible for post-product development marketing strategy and marketing implementation efforts for Triumph Financial. This individual will act as the voice of the customer by addressing questions around our product, articulating the value of our product to existing and new audiences, determining target customer segmentation, and customer personas to best reach them, and more. This role will collaborate across functions to deliver an effective product marketing strategy to meet the business objectives in the most efficient manner. This will include the development and implementation of email and digital marketing campaigns, for new products and product enhancements, creative oversight for digital and print pieces, in support of the internal and external marketing communication initiatives across the organization.
Essential Duties & Responsibilities
Develops a thorough understanding of the product to effectively communicate the value proposition and identify client pain points.
Communicating product releases and feature enhancements focusing on value proposition and key messaging.
Work closely with sales and product teams to create engaging written and visual product campaigns and content. Blog posts, product demonstrations, white papers, case studies and content for product collateral to support the client journey.
Continuing engagement with prospects and customers via social media and digital platforms.
Managing and editing the content on the website and adding new content in collaboration with product teams and Marketing Operations.
Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators.
Designing the product sales funnel strategies in partnership with Marketing Operations.
Assist sales on client and prospect calls when appropriate to provide deeper dives into the product.
Reviewing product release metrics to ensure high levels of adoption and success.
Represent and present products both internally and externally to promote the story of our product stack.
Experience & Education
Bachelors or Masters in marketing or related discipline
4-7+ years of product marketing, product management, or digital marketing experience, preferably in a related industry
Strong communication skills
Ability to develop, organize, and maintain process documentation
Ability to create, update, and maintain training documents
Excellent grammar, punctuation and spelling skills
Proven track record of executing successful product launches
Excellent written and verbal communication skills and ability to sell ideas well through creative & innovative presentations.
Exceptional project management skills
Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organization, constantly interacting with teammates to communicate with customers.
Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment.
Skills & Abilities Required
Strategic Knowledge and Professional Abilities
Able to research, learn and understand the multimodal transportation and freight industry
Focuses on steering communication in alignment with the brand voice, but also staying abreast of industry changes, industry causes/developments and has a strong hand in helping steer the brand value
Defining metrics and success running digital campaigns
Ability to balance management of projects, multiple vendors/contractors, while working under tight schedules and deadline
Strong writing skills, with attention to detail and ability to plan, manage and taking ideas from concept to completion
Experience collaborating with others to build brand awareness and increase marketshare
Building a global presence for a software product/company
Able to work independently, applying education and professional experience to achieve outstanding results
Advanced proficiency with Microsoft Office and Adobe environment
Proficiency with Adobe Creative Suite - Illustrator, InDesign, Photoshop, preferred
Experience developing/managing marketing campaigns via Salesforce and Marketo
Experience with Word Press or other content marketing tools preferred
Experience with Google Analytics a plus
Existing knowledge of the transportation industry a plus
Partnership and Relationship Building Skills
Highly collaborative, relationship builder with stakeholders across the broader Triumph Financial organization helping take disparate groups and pull together in cohesive alignment for the greater good
Build partnerships to proactively collaborate on goals, objectives, programs and initiatives that promote brand trust and brand equity and product innovation
Figma (or similar graphics tool) basic editing skills for collaboration with the product and UX teams
Team player with a strong work ethic. Demonstrates considerable tact, diplomacy, discretion and judgment with ability to build/maintain effective interpersonal relationships
High level of maturity and stability with an "optimistic" approach
A self-starter able to be both entrepreneurial and strategic in approach with hands-on experience
Work Environment
The work environment characteristics described here maybe encountered while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Moderate noise (i.e. business office with computers, phone, and printers, light traffic).
Ability to work in a confined area.
Ability to sit at a computer terminal for an extended period of time. Occasional stooping or kneeling may be necessary.
While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear and use hands and fingers to operate a computer keyboard and telephone.
Specific vision abilities are required by this job due to computer work.
Light to moderate lifting is required.
Regular, predictable attendance is required.
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