B2B Account Based Marketing Specialist - Beacon Hill Staffing Group, LLC
Columbus, OH
About the Job
Our client is looking to add an Account Based Marketing Specialist to their team. This is a 6+ month contract role with potential to extend and would be remote working EST hours. You must use your own equipment for this position.
WHAT YOU'LL DO
The Account Based Marketing Specialist supports the strategy and execution for our client's Account Based Marketing (ABM) program by building customized digital marketing campaign. You will report into the Commercial CX Manager and work cross-functionally with key collaborators across digital marketing, regional marketing, practice areas, and client teams to scale and drive value for the program. This individual will also play a key role in shaping and maintaining our client's ABM Center of Excellence to assist with the onboarding, maintenance, and optimization of self-supported ABM programs. This is an excellent opportunity for marketers with a foundational level of expertise in curating and promoting content across digital channels paired with a deep desire for learning and expanding their skills.
You will...
* Build relationships and trust across team members and with all levels of the organization to collaborate and strive towards the team's goals and best outcomes
* Support design of ABM strategies (including potentially email, web, social media, events, paid media) to drive client engagement with content (e.g., thought leadership), discussions on priority topics with account teams, event participation, and business opportunities
* Support role in designing, monitoring, and reporting on ABM program KPIs, benchmarks and dashboards
* Help document repeatable and scalable processes, best practices and materials for marketing, account, and client team members to leverage
* Coordinate the activation of & communication to collaborators during the onboarding process for all 5+ cross functional teams involved in ABM program: Account & Commercial Marketing Team, Marketing Automation Squad, Enablement, Audience Insights, CRM Teams
* Building and maintaining an Account Based Marketing (ABM) Center of Excellence to assist with the onboarding, maintenance, and optimization of self-supported ABM programs
* Act as Center of Excellence lead to update resources, monitor progress of onboarding, clear roadblocks, update insights and disseminate ABM best practices
* Participate and contribute to meetings in a skilled manner that is inclusive and collaborative in style
* Help proactively manage changes in program scope, identifying potential issues and devising contingency plans. React to change with flexibility, efficiency, and good humor
* Provide and accept feedback from all team members on a regular basis regarding the ABM program, process improvements, and other team issues
* Support ABM meetings by capturing action items and tracking follow-up on commitment
YOU'RE GOOD AT
* Knowledge of digital marketing (ideally with focus on B2B context), bonus: experience and/or relevant course work in product marketing or g-t-m spaces
* Eager to learn more about Account Based Marketing and expanding your skillset
* An organizationally aware and are competent in managing relationships, procedures, process and deadlines
* An influencer who can build strong networks internally and externally, using your relationships to influence all levels of stakeholders without formal authority
* A collaborator to ensure the ability to work cohesively across functions to deliver ABM programs for key accounts
* A strong contributor who adds perspectives to meetings and workshops that add value
* A natural multitasker who can think on your feet. You seek ingenious solutions to complex challenges and are always eager to grow your skills
* A solid communicator who articulates concApply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjM5NTcxLjEwNTA4QGJlYWNvbmhpbGxjb21wLmFwbGl0cmFrLmNvbQ
WHAT YOU'LL DO
The Account Based Marketing Specialist supports the strategy and execution for our client's Account Based Marketing (ABM) program by building customized digital marketing campaign. You will report into the Commercial CX Manager and work cross-functionally with key collaborators across digital marketing, regional marketing, practice areas, and client teams to scale and drive value for the program. This individual will also play a key role in shaping and maintaining our client's ABM Center of Excellence to assist with the onboarding, maintenance, and optimization of self-supported ABM programs. This is an excellent opportunity for marketers with a foundational level of expertise in curating and promoting content across digital channels paired with a deep desire for learning and expanding their skills.
You will...
* Build relationships and trust across team members and with all levels of the organization to collaborate and strive towards the team's goals and best outcomes
* Support design of ABM strategies (including potentially email, web, social media, events, paid media) to drive client engagement with content (e.g., thought leadership), discussions on priority topics with account teams, event participation, and business opportunities
* Support role in designing, monitoring, and reporting on ABM program KPIs, benchmarks and dashboards
* Help document repeatable and scalable processes, best practices and materials for marketing, account, and client team members to leverage
* Coordinate the activation of & communication to collaborators during the onboarding process for all 5+ cross functional teams involved in ABM program: Account & Commercial Marketing Team, Marketing Automation Squad, Enablement, Audience Insights, CRM Teams
* Building and maintaining an Account Based Marketing (ABM) Center of Excellence to assist with the onboarding, maintenance, and optimization of self-supported ABM programs
* Act as Center of Excellence lead to update resources, monitor progress of onboarding, clear roadblocks, update insights and disseminate ABM best practices
* Participate and contribute to meetings in a skilled manner that is inclusive and collaborative in style
* Help proactively manage changes in program scope, identifying potential issues and devising contingency plans. React to change with flexibility, efficiency, and good humor
* Provide and accept feedback from all team members on a regular basis regarding the ABM program, process improvements, and other team issues
* Support ABM meetings by capturing action items and tracking follow-up on commitment
YOU'RE GOOD AT
* Knowledge of digital marketing (ideally with focus on B2B context), bonus: experience and/or relevant course work in product marketing or g-t-m spaces
* Eager to learn more about Account Based Marketing and expanding your skillset
* An organizationally aware and are competent in managing relationships, procedures, process and deadlines
* An influencer who can build strong networks internally and externally, using your relationships to influence all levels of stakeholders without formal authority
* A collaborator to ensure the ability to work cohesively across functions to deliver ABM programs for key accounts
* A strong contributor who adds perspectives to meetings and workshops that add value
* A natural multitasker who can think on your feet. You seek ingenious solutions to complex challenges and are always eager to grow your skills
* A solid communicator who articulates concApply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjM5NTcxLjEwNTA4QGJlYWNvbmhpbGxjb21wLmFwbGl0cmFrLmNvbQ
Source : Beacon Hill Staffing Group, LLC
