B2B eCommerce GTM Strategy & Planning Manager - Hewlett Packard Enterprise Company

This role has been designed as 'Hybrid' with an expectation that you will work on average 2-3 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

The B2B eCommerce GTM Strategy & Planning Manager will be reporting to the VP of Global eCommerce. This role will shape business strategy and success covering customer insights, go-to-market, customer adoption, product and operations. You will:

• Be responsible for influencing the strategies that grow adoption and revenue and make HPE eCommerce a B2B market leader;
• Experiment quickly to drive GTM and customer adoption, and scale insights to grow these initiatives to be scalable playbooks we use going forward;
• Work with sales and account management to contribute to sales content to help create new business opportunities;
• Create innovative solutions to drive growth and operational excellence;
• Establish and monitor performance metrics to ensure goals are met;
• Provide regular updates and reports to senior leadership.

Responsibilities:

• Develop and implement B2B go-to-market strategies to drive business growth
• Oversee the collaboration with marketing to drive the right campaigns for top B2B customers from ideation to completion.
• Identify and analyze market trends, customer needs, and competitor strategies
• Conduct market research and gather insights to inform decision-making
• Partner with product management to create B2B product/service offerings that address customer needs
• Monitor and analyze sales performance metrics to evaluate the effectiveness of strategies and make data-driven recommendations for improvement
• Assist in monitoring and reporting on the content initiatives' performance, using data to suggest strategies for better engagement and broader reach
• Create customer-friendly comms on our roadmap of upcoming releases
• Work with enablement to create playbooks across the various sales roles, such as Development Representatives, Sales Engineers and Executives
• Stay up to date on new products and develop balanced and thoughtful points of view for how to take our products to market through B2B eCommerce in self-service motions
• Review customers analytics and develop strategies to improve customer experience and adoption

Qualifications:

• 5+ years experience in content strategy and creation, particularly with B2B audiences, and portfolio showcasing excellent storytelling, editorial skills and message amplification.
• Bachelor's degree in business, Marketing, Communications or a related field; Masters Preferred
• Previous experience with MS Office Suite and Adobe tools
• Business and marketing background with experience in digital development and sales optimization
• Ability to effectively partner with stakeholders across business units and regions
• Project management skills, with a focus on delivering high-quality content under deadlines.
• Experience being an agile part of a global leadership team and e-commerce thought leader
• Excellent communication skills (oral and written) with the ability to produce clear, compelling narratives for a diverse audience.
• Analytical skills to distill complex information into accessible and engaging content.
• Proficiency in digital media tools, multimedia storytelling techniques, and content management systems.
• Understanding of business principles, economic concepts, and the dynamics of corporate environments.
• Versatility and intellectual curiosity to learn about our product, verticals and content landscapes
• Ability to do systematic, deep research on a variety of topics
• Experience in digital media, including SEO, social media marketing, and content management systems.
• Interpersonal skills: you love engaging internal stakeholders, influencers, customers and prospects for interviews, opinions and stories
• Adaptability to changing priorities and the ability to handle multiple projects simultaneously.

Additional Skills:

Accountability, Accountability, Active Learning (Inactive), Active Listening, Bias, Business Decisions, Business Development, Business Metrics, Business Performance, Business Strategies, Calendar Management, Coaching, Computer Literacy, Creativity, Critical Thinking, Cross-Functional Teamwork, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Leadership, Long Term Planning, Managing Ambiguity, Personal Initiative {+ 5 more}

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have - whether you want to become a knowledge expert in your field or apply your skills to another division.

Diversity, Inclusion & Belonging

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Let's Stay Connected:

Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.

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Job:
Business Planning
Job Level:
Expert

States with Pay Range Requirement

The expected salary/wage range for a U.S. -based hire filling this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. If this is a sales role, then the listed salary range reflects combined base salary and target-level sales compensation pay. If this is a non-sales role, then the listed salary range reflects base salary only. Variable incentives may also be offered. Information about employee benefits offered can be found at https://myhperewards.com/main/new-hire-enrollment.html .

USD Annual Salary: $86,000.00 - $198,000.00

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity .

Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories. .