B2B Marketing Analytics Manager - SGA Inc.

Software Guidance & Assistance, Inc., (SGA), is searching for an B2B Marketing Analytics Manager for a Contract assignment with one of our premier SaaS clients in San Francisco, CA or San Jose, CA .

Responsibilities :

• Explore our data infrastructure, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven stories
• Summarise analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates
• Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy
• Acquire, summarise, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team
• Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV
• Understand and communicate what drives performance and opportunities for product marketing messaging
• Partner with marketing to create data-driven campaigns that optimise prospects conversion
• Build feedback loops to highlight knowledge gaps and drive future analysis and research

Required Skills:

• 5+ years related work experience in Data Analytics, Consulting or Marketing Analytics
• Very strong communication and presentation skills is a key requirement
• Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights
• Proactive self-starter, always on learner, and able to work in a virtual environment
• An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously
• Autonomy in managing stakeholders (Director+) and navigate a matrix environment across time zones
• Experience in data visualisation is required, PowerBI is highly preferred
• Proficiency in SQL, Hive, or Azure Databricks is highly preferred
• Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is preferred
• MBA preferred

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at https://sgainc.com/ .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company EEO page to request an accommodation or assistance regarding our policy.