B2B Programmatic Platform Manager - Publicis Groupe
Chicago, IL
About the Job
Overview
How You’ll Make an Impact
A subsidiary of Publicis Groupe, Epsilon is a leading provider of multi-channel marketing services, technologies, and database solutions. We do more than collect and store data, and we might be the most important Internet company you’ve never heard of. Join our team for your chance to work in the digital marketing space and solve meaningful problems on a massive scale—and have fun doing it.
For this role, Epsilon is looking for a Performance Marketing Manager to join our growing Performance Marketing team. This role is focused on B2B lead-generating performance media channels supporting the marketing initiatives of Epsilon. The Performance Marketing team helps to drive client acquisition & sales pipeline across our suite of products. More specifically, we are looking for a person versed in programmatic channels; leveraging B2B audiences & content assets to deliver Epsilon’s message in the best way for efficacy & efficiency.
What You’ll Achieve:
+ Must have a keen understanding of B2B lead-generating practices across paid media channels (video, display, content syndication, PPC, Social) with a focus on programmatic platforms for display & video activation
+ Develop, and manage, an ongoing innovation & testing roadmap in the form of A/B tests, multi-variate, creative message, dynamic testing to innovate across your platforms
+ Draw from previous experience that can offer new perspectives and innovation for a world-class agency to attract new clients
+ You know about the levers to pull to optimize performance across channels to continuously improve KPIs
+ You understand the media landscape, and when to recommend some tactics over others.
+ Drive & own your business, where you can synthesize a data-driven recommendation with confidence. This is an internally visible role that offers autonomy and ownership.
+ Managing complex media budgets with frequency & excellent hygiene for accuracy, as well as media calendars & documentation to share across the organization.
+ Able to lead vendors, both internally and externally to ensure we are leveraging the latest & greatest capabilities to drive our business. You will be the face of Epsilon for our partners.
+ Comfortably communicate with authenticity & honesty across the organization’s different levels & stakeholders.
+ Additional responsibilities as assigned.
Who You Are:
+ What you’ll bring with you:
+ 3-5 years of experience with emphasis on performance marketing & programmatic strategy within the B2B space
+ BS degree in Business, Marketing, Communications, or a related field or applicable experience in which the required knowledge was gained.
+ Track record of translating business goals into outcomes & results.
+ Time management and problem-solving skills, with the ability to manage multiple project simultaneously.
+ Excellent skills in communication, teamwork, problem solving, and attention to detail with ability to work with and present to all levels and functions of the organization.
+ Strong understanding of B2B audience targeting tactics.
+ Applicable industry knowledge (media, advertising, tech, etc.)
+ Able to do your best work in a team setting and autonomously.
+ Well-developed interpersonal and problem-solving skills.
+ Proud to share in team’s success, and wants to grow a career with a great company.
+ You thrive in a hybrid work environment, and able to commute to the equally legendary & beautiful Leo Burnett Building at 35 W. Wacker in downtown Chicago.
+ Why you might stand out from other talent:
+ Certifications with platforms such as Google AdWords & BingAds
+ Achieved certificates in Ad Strategy, PPC, or a similarly related subject matter.
Additional Information
When You Join Us, We’ll Create Something EPIC Together
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
+ Act with integrity. We are transparent and have the courage to do the right thing.
+ Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
+ Innovate with purpose. We shape the market with big ideas that drive big outcomes.
+ Respect all voices. We embrace differences and foster a culture of connection and belonging.
+ Empower with accountability. We trust each other to own and deliver on common goals.
Because You Matter
As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:
+ Time to Recharge: Flexible time off (FTO), 14 paid holidays
+ Time to Recover: Paid sick time
+ Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
+ Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling
Epsilon benefits are subject to eligibility requirements and other terms.
Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.
How You’ll Make an Impact
A subsidiary of Publicis Groupe, Epsilon is a leading provider of multi-channel marketing services, technologies, and database solutions. We do more than collect and store data, and we might be the most important Internet company you’ve never heard of. Join our team for your chance to work in the digital marketing space and solve meaningful problems on a massive scale—and have fun doing it.
For this role, Epsilon is looking for a Performance Marketing Manager to join our growing Performance Marketing team. This role is focused on B2B lead-generating performance media channels supporting the marketing initiatives of Epsilon. The Performance Marketing team helps to drive client acquisition & sales pipeline across our suite of products. More specifically, we are looking for a person versed in programmatic channels; leveraging B2B audiences & content assets to deliver Epsilon’s message in the best way for efficacy & efficiency.
What You’ll Achieve:
+ Must have a keen understanding of B2B lead-generating practices across paid media channels (video, display, content syndication, PPC, Social) with a focus on programmatic platforms for display & video activation
+ Develop, and manage, an ongoing innovation & testing roadmap in the form of A/B tests, multi-variate, creative message, dynamic testing to innovate across your platforms
+ Draw from previous experience that can offer new perspectives and innovation for a world-class agency to attract new clients
+ You know about the levers to pull to optimize performance across channels to continuously improve KPIs
+ You understand the media landscape, and when to recommend some tactics over others.
+ Drive & own your business, where you can synthesize a data-driven recommendation with confidence. This is an internally visible role that offers autonomy and ownership.
+ Managing complex media budgets with frequency & excellent hygiene for accuracy, as well as media calendars & documentation to share across the organization.
+ Able to lead vendors, both internally and externally to ensure we are leveraging the latest & greatest capabilities to drive our business. You will be the face of Epsilon for our partners.
+ Comfortably communicate with authenticity & honesty across the organization’s different levels & stakeholders.
+ Additional responsibilities as assigned.
Who You Are:
+ What you’ll bring with you:
+ 3-5 years of experience with emphasis on performance marketing & programmatic strategy within the B2B space
+ BS degree in Business, Marketing, Communications, or a related field or applicable experience in which the required knowledge was gained.
+ Track record of translating business goals into outcomes & results.
+ Time management and problem-solving skills, with the ability to manage multiple project simultaneously.
+ Excellent skills in communication, teamwork, problem solving, and attention to detail with ability to work with and present to all levels and functions of the organization.
+ Strong understanding of B2B audience targeting tactics.
+ Applicable industry knowledge (media, advertising, tech, etc.)
+ Able to do your best work in a team setting and autonomously.
+ Well-developed interpersonal and problem-solving skills.
+ Proud to share in team’s success, and wants to grow a career with a great company.
+ You thrive in a hybrid work environment, and able to commute to the equally legendary & beautiful Leo Burnett Building at 35 W. Wacker in downtown Chicago.
+ Why you might stand out from other talent:
+ Certifications with platforms such as Google AdWords & BingAds
+ Achieved certificates in Ad Strategy, PPC, or a similarly related subject matter.
Additional Information
When You Join Us, We’ll Create Something EPIC Together
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
+ Act with integrity. We are transparent and have the courage to do the right thing.
+ Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
+ Innovate with purpose. We shape the market with big ideas that drive big outcomes.
+ Respect all voices. We embrace differences and foster a culture of connection and belonging.
+ Empower with accountability. We trust each other to own and deliver on common goals.
Because You Matter
As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:
+ Time to Recharge: Flexible time off (FTO), 14 paid holidays
+ Time to Recover: Paid sick time
+ Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
+ Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling
Epsilon benefits are subject to eligibility requirements and other terms.
Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.
Source : Publicis Groupe
