Billboard: Shortform Content Director - Penske Media Corp.
New York City, NY
About the Job
Billboard is seeking a shortform content director in New York or Los Angeles to lead its social-first content strategy across Billboard's social channels. The shortform content director will report to Billboard's chief brand officer and work in close partnership with Billboard's social director to grow and engage Billboard's social audience across platforms with social-only content, shortform video and coverage of live events, from award shows to sporting events to festivals to conferences.
Responsibilities:
- Lead on-platform short form video content strategy to Billboard social channels in partnership with Social Director
- Sharpen Billboard voice and look/feel across social channels in partnership with Creative Director
- Develop and execute on recurring social franchises for Billboard handles outside of standard article and video amplification
- Execute and assign live coverage of key events and tours for Billboard social channels
- Devise and execute social content rollout for key Billboard tentpoles annually in partnership with Social Director
- Partner with genre leads to develop and execute social-first content plans to support genre handles including Billboard Hip-Hop, Billboard Dance, Billboard Charts
- Create monthly analytics report utilizing in house metrics dashboard, present insights and trends to senior leadership, tracking monetization and audience growth
Requirements:
- Passionate about music and a pop culture junkie
- Familiar with every major and emerging social media platform and the unique ways that music fans engage on each
- Experienced at growing audience and monetizing social video
- Experienced at shooting and editing shortform video
- Talented at writing sharp, snappy and compelling social copy under tight deadline
- A natural trendspotter
- Comfortable engaging social followers in fruitful conversations
- Have 5+ years working in fast-paced digital news organization
- Organized and data-obsessed
Salary range: $90K-$110K
PMC is committed to the health and wellness of our employees. As part of PMC's paid healthcare plan, the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. The total compensation package for this position will include other elements including 401(k) eligibility and paid time off benefits.
Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).
As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.
It's all About You…
At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.
About Billboard:
Billboard is the world's most influential music media brand reaching key executives and tastemakers in and around the music business through Billboard Magazine and millions of music fans through Billboard.com and Billboard Events. The Billboard brand is built on its exclusive charts and unrivaled reporting on the latest news, issues and trends across all genres of music. Billboard receives hundreds of millions of brand impressions daily through many strategic relationships with major companies across various industries. These relationships leverage Billboard's brand recognition, proprietary chart data and information resources to develop products, live events and print, television, radio, digital and mobile platforms. In addition to North America, Billboard operates businesses in Brazil, Greece, Japan, Korea and Russia
About PMC:
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, and Luminate, the premier data and analytics company. PMC's journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Latin Music Week. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visit www.PMC.com
