Brand & Category Strategy Associate Manager (Marketing) - Reser's Fine Foods

Recipe for Success

Reser’s is the leading provider of fresh refrigerated foods for the supermarket and food service industries.  Family owned and operated, Reser’s has been a proud sponsor of good times at picnics, BBQs, and affordable family meals since 1950.  Reser’s family of brands include Reser’s American Classics, Main Street Bistro, Don Pancho, and more.  Reser’s operates facilities in the US, Mexico and actively supports the communities it serves.

Benefits and Culture

We offer a competitive compensation and benefits package designed to help employees live a healthier life, build rewarding careers and save for the future.  Reser’s offers choices whenever possible, because we recognize the diverse and ever-changing needs of our employees.  Full-time employee benefits include medical, dental, vision, AD&D, life, 401(k) with discretionary match, wellness programs, paid time off, company paid holidays and a variety of voluntary benefit options.

We strive to be Employer of Choice.  As one of our five cornerstones, this means that we go all-out to create an environment that shows we are committed to investing in employee growth and creating a culture of belonging where employees what to build a lasting career.  

Visit our website to learn more about our competitive benefit programs – https://resers.com/careers/#benefits

Job Summary

Responsible for planning, executing, and analyzing various brand, marketing, and business initiatives.  

Essential Position Functions: 

• Assists the brand marketing manager/director in developing and executing marketing plans and brand/marketing initiatives across multiple categories.

• Leads cross-functional teams, including external agencies, on brand and category projects. 

• Researches and analyzes consumer data to monitor product, brand, promotional performance, and market trends.

• Assists in the development of new product ideas and product improvements.

• Generates relevant category performance metrics, identifying opportunities and making recommendations to ensure goals are reached consistently.  

• Communicates brand direction to Communication team to support social media efforts for category-specific products, brand campaigns and retailer programs.

• Develops strategies, analyses, and recommendations for executing pricing actions. 

• Coordinates with Trade marketing team on customer and channel specific projects.

• Analyzes industry and category trends and provides competitive analyses. 

• Proofs and coordinates new branded packaging projects. 

• Provides support for corporate and industry events.

• Prepares and conducts internal and external presentations, as needed.

• Manages budget – tracking, reconciliation and reporting.

• Other job duties as assigned.

Education and Experience:

• Bachelor’s degree in marketing or a related field is required, MBA is preferred.

• 5-10 years of experience in Marketing required; consumer packaged goods industry is preferred.

Knowledge, Skills, and Abilities:

• Strong PC skills are required, including proficiency in MS Office.

• Excellent project management skills

• Ability to successfully juggle multiple projects at once.

• Prior project management experience is preferred.

• Strong communication skills are required.

• Circana/Nielsen experience is preferred.

• Ability to take initiative, to work well both autonomously and as part of a team.

Physical Demands and Working Conditions: 

• Office environment

• Travel up to 15% of the time.

• Occasional lifting of packages in excess of up to 20 lbs. is required.

This position is eligible for a bonus based on company goals/performance.