Brand Content Lead - BusPatrol

Overview:

Location:  Remote (Must be located in the US, Eastern or Central Time Zone REQUIRED, New York Metropolitan Area preferred)

 

Travel:  No

 

Manages Others: No

 

Education:  Bachelor’s Degree in Communications, Marketing, Public Relations, Journalism, or equivalent

 

Experience:  5+ years of experience in content marketing, communications, or a related field, proven track record of developing and implementing successful content strategies.

 

THE OPPORTUNITY:

We are seeking an exceptional Brand Content Lead to join our dynamic team. In this role, you will be responsible for developing and executing a multi-channel content strategy that amplifies our brand voice and drives engagement across all platforms.

Responsibilities:

• Develop and implement a content strategy aligned with overall marketing objectives and target audience needs
• Lead the creation of high-quality content across various channels, including website copy, tradeshow booth design, social media content, email marketing campaigns, and marketing collateral
• Create high-quality, engaging communications and copy across a variety of channels, including sales collateral, emails, FAQs, talking points, newsletters, videos, websites, announcements, and others
• Play a key role in the RFP response process by collaborating with subject matter experts and crafting compelling content that showcases our expertise and value proposition
• Partner with internal stakeholders across departments (Marketing, Sales, Product) to understand content needs and ensure alignment with overall business goals
• Research, interview, and understand client portfolio to build advocacy stories to promote the BusPatrol program
• Manage and collaborate with a team of freelance writers and editors (if applicable) to ensure consistency and timely delivery of content
• Stay up to date on industry trends and competitor analysis to inform content development and identify new content opportunities
• Propose and execute on new ways of creating and distributing communications, including identifying and driving process improvements
• Analyze content performance metrics and adjust the strategy as needed
• Be a strong brand ambassador, ensuring consistent brand voice and messaging across all communications
• Confidently interface with all levels of the organization, from executives to external partners.

Qualifications:

• 5+ years of experience in content marketing, communications, or a related field
• Proven track record of developing and implementing successful content strategies
• Exceptional writing and editing skills with a strong understanding of brand storytelling
• Strong experience on both the strategy side and executing, working across various content types, such as RFPs, Whitepapers, RFQs, and newsletters
• Experience collaborating with cross-functional teams
• Demonstrated ability to meet deadlines and manage multiple priorities
• Excellent communication and interpersonal skills, with the ability to interface with all levels of an organization
• Strong analytical skills with the ability to track and measure content performance
• A passion for public safety and a genuine interest in creating content that resonates with the target audience
• Experience with content management systems (CMS) and content marketing tools
• Experience with social media marketing and paid advertising
• Experience working with the public sector nice to have
• Experience with video content creation and editing an asset

BusPatrol Value Proposition:

WHO WE ARE

BusPatrol is a technology company with a public safety mission. Through relentless innovation and discovery, we are strengthening trust, safety, and transparency across the student transportation space and making the trip to and from school safer for students.  As a leader in smart transportation, BusPatrol brings cutting-edge AI, machine learning and IoT safety tech solutions to school buses across North America. BusPatrol’s technology has been deployed onto more buses and has been used to issue more school bus stop arm citations than any other company in the world.

 

WHAT WE OFFER

BusPatrol employees get:

• A competitive salary and benefits package 
• Comprehensive personal time off, including volunteering and birthday days off
• An opportunity to help build a company dedicated to children’s safety 
• The chance to join an innovative and dedicated team, focused on leading edge technology 
• The occasion to participate in BusPatrol’s culture of safety, learning, and teamwork 

BusPatrol’s school bus safety programs are violator-funded, meaning that those who break the law pay for the technology that protects children. We build solid partnerships in the communities in which we operate which, coupled with our innovative business model, leads to sustainable efforts to change driver behaviors.

 

HOW WE WORK

On our mission to make the journey to and from school safer for children, the way we work together and with our partners is built on foundational cultural pillars.

• SAFETY
  Safety is our focus, for the children we protect and for each other. We follow the letter and spirit of occupational safety law, relentlessly employ safety best practices, and foster learning and development on our worksites. We are safe to be ourselves and to make mistakes, and we create safe environments for our teams.
• CONNECTION
  We build strong relationships and teams in support of our mission. We promote and provide opportunities for employees to grow together.
• EXCELLENCE
  We commit to innovation and quality work in support of our mission and each other. The children we safeguard are at the forefront of our decisions and actions and we excel on their behalf.
• IMPACT
  We measure success by fulfilling our mission and keeping the company strong. We invest our time and energy in the actions that deliver results for students and for their communities.

We are looking for a valued member of the BusPatrol team to assist us in our quest to improve children’s safety. This is an important role for us and a great opportunity for the right candidate. Our environment is inclusive, diverse, ignited, built on integrity, and deeply committed.

 

The US salary range for this position is provided in this posting. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Partner can share more about the specific salary range for your preferred location and skill level during the hiring process.

 

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, and/or commission (if applicable) or benefits. 

 

EOE/AA Disability-Veteran

Minimum US Base Salary:USD $88,920.00/Yr.Maximum US Base Salary:USD $133,380.00/Yr.