Brand Manager, Global Brand Management - Pearson
Annapolis, MD
About the Job
Our Team
The Corporate Marketing & Communications team communicates Pearson's unique position as the world's leading learning company, while building strong and enduring relationships with our key stakeholders around the globe. We focus on helping to strengthen our reputation with consumers, enterprises, media, policymakers, influencers, and the general public. We ensure that our brand, communication, digital, and marketing efforts are being driven with global consistency. Collectively, our work is anchored in building a strong global Pearson brand that resonates with our target audiences and drives value across our products and the company.
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:
Full-time, base annual salary is $110,000 to $145,000
Your Opportunities
The brand team is currently working through a refreshed strategy, architecture, and identity for the Pearson brand. We are looking for an experienced brand architecture expert for the role of Brand Manager, Global Brand Management. This role will support the Director, Global Brand Management with a focus in supporting the new brand architecture development and rollout. This includes working with the agency to finalize the new brand architecture framework, implementing the architecture across the Pearson portfolio, developing architecture tools and guidelines, and leading day-to-day architecture and naming support across the organization. Beyond the architecture focus, we are looking for a team member that can also support the larger team’s efforts to drive strong equity in the brand externally, while helping to foster understanding and excitement about the brand throughout Pearson internally.
This role requires someone who has the ability to work across the organization to understand individual business division strategies and portfolio dynamics, and consider how the architecture will extend to different use applications. The role also requires someone who is comfortable working within ambiguous situations and is able to make recommendations for overcoming hurdles and continuing to drive the new brand work forward.
Your Key Responsibilities:
+ Brand Architecture Strategy and Framework Development/Completion: In partnership with the Director, Global Brand Management, oversee the agency to complete the development of the new brand architecture framework.
+ Pressure test work done to date based on new leadership priorities
+ Finalize product families to meet the needs of the Pearson portfolio
+ Complete definitions for key terms to be socialized as part of rollout
+ Categorize the Pearson portfolio of offerings based on changes required to meet the new brand architecture framework
+ Define naming approach and system
+ Brand Architecture Implementation/Rollout: In partnership with agency, roll new framework out to organization, socializing the work, developing implementation plans, and monitoring progress over time
+ Socialize new brand architecture with divisions, painting the vision, and articulating specifically how the new framework will impact their portfolio
+ Run workshops to deep dive into prioritized businesses as part of overall brand rollout, identifying migrations needed
+ Develop tools for evaluating brand equity in existing brands, determining what should stay vs. sunset
+ For those brands that need to transition, develop migration plan, working with divisions to understand ideal timing, costs required, etc.
+ Monitor progress of rollout, with ability to report to senior leadership
+ Brand Architecture Tool Development: Develop tools for ongoing management of brand architecture, feeding into new brand hub
+ Naming tools and submission forms for evaluating new offering name requests
+ Brand evaluation tools for ongoing categorization of brands
+ Process for ongoing engagement with businesses needing support/requests/etc.
+ Strategic Initiative Engagement: Engage proactively with divisions on key strategic initiatives, to advise on branding and naming of offerings, and potentially leading ad hoc projects with agency
+ Brand Architecture Day-to-Day management: Lead daily management of brand architecture activation, managing ad hoc request, and consulting with businesses and legal
+ Manage all incoming ad hoc requests for brand architecture consulting
+ Manage all incoming ad hoc naming requests
+ Work with legal on naming/trademark requests, ensuring clear communication and alignment on guidance given to divisions
+ Broader Brand Rollout and Training/Education: Contribute to broader new brand rollout initiatives, including training and socialization of brand, acting as a key brand steward
+ Lead architecture portions of training development and onboarding
+ Lead for development of architecture section of brand hub
+ Champion and reinforce the new direction for the Pearson brand to stakeholders at all levels of the organization
+ Inject best practice and draw upon own network to bring new ideas, ways of working, processes and tools and create a culture of constant learning.
Key Attributes:
+ 5-8 years experience in brand/marketing
+ Experience in building, executing, and managing a brand architecture is a must
+ Experience in similar roles ideally within a technology organization and/or similar experience in brand or marketing agencies
+ Highly creative with ability to think out of box
+ Proven ability to develop brand and marketing strategies and effectively communicate recommendations to management
+ Strong analytical skills and data-driven thinking
+ Experience managing agency relationships
+ Advanced communication and interpersonal skills
+ Up-to-date with latest trends and marketing best practices
+ Well-developed interpersonal skills and ability to influence outcomes with persuasiveness and candor.
+ Ability to adapt style and approach to match the diversity of stakeholder interactions.
+ Able to operate in a global environment and demonstrate international cultural agility.
+ A track record of achievement, translating complex strategies into actionable plans.
+ Demonstrated record of driving change and influencing an organization.
What to expect from Pearson
Did you know Pearson is one of the 10 most innovative education companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Job: MARKETING
Organization: Corporate Marketing & Communications
Schedule: FULL_TIME
Workplace Type: Remote
Req ID: 17256
#location
The Corporate Marketing & Communications team communicates Pearson's unique position as the world's leading learning company, while building strong and enduring relationships with our key stakeholders around the globe. We focus on helping to strengthen our reputation with consumers, enterprises, media, policymakers, influencers, and the general public. We ensure that our brand, communication, digital, and marketing efforts are being driven with global consistency. Collectively, our work is anchored in building a strong global Pearson brand that resonates with our target audiences and drives value across our products and the company.
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:
Full-time, base annual salary is $110,000 to $145,000
Your Opportunities
The brand team is currently working through a refreshed strategy, architecture, and identity for the Pearson brand. We are looking for an experienced brand architecture expert for the role of Brand Manager, Global Brand Management. This role will support the Director, Global Brand Management with a focus in supporting the new brand architecture development and rollout. This includes working with the agency to finalize the new brand architecture framework, implementing the architecture across the Pearson portfolio, developing architecture tools and guidelines, and leading day-to-day architecture and naming support across the organization. Beyond the architecture focus, we are looking for a team member that can also support the larger team’s efforts to drive strong equity in the brand externally, while helping to foster understanding and excitement about the brand throughout Pearson internally.
This role requires someone who has the ability to work across the organization to understand individual business division strategies and portfolio dynamics, and consider how the architecture will extend to different use applications. The role also requires someone who is comfortable working within ambiguous situations and is able to make recommendations for overcoming hurdles and continuing to drive the new brand work forward.
Your Key Responsibilities:
+ Brand Architecture Strategy and Framework Development/Completion: In partnership with the Director, Global Brand Management, oversee the agency to complete the development of the new brand architecture framework.
+ Pressure test work done to date based on new leadership priorities
+ Finalize product families to meet the needs of the Pearson portfolio
+ Complete definitions for key terms to be socialized as part of rollout
+ Categorize the Pearson portfolio of offerings based on changes required to meet the new brand architecture framework
+ Define naming approach and system
+ Brand Architecture Implementation/Rollout: In partnership with agency, roll new framework out to organization, socializing the work, developing implementation plans, and monitoring progress over time
+ Socialize new brand architecture with divisions, painting the vision, and articulating specifically how the new framework will impact their portfolio
+ Run workshops to deep dive into prioritized businesses as part of overall brand rollout, identifying migrations needed
+ Develop tools for evaluating brand equity in existing brands, determining what should stay vs. sunset
+ For those brands that need to transition, develop migration plan, working with divisions to understand ideal timing, costs required, etc.
+ Monitor progress of rollout, with ability to report to senior leadership
+ Brand Architecture Tool Development: Develop tools for ongoing management of brand architecture, feeding into new brand hub
+ Naming tools and submission forms for evaluating new offering name requests
+ Brand evaluation tools for ongoing categorization of brands
+ Process for ongoing engagement with businesses needing support/requests/etc.
+ Strategic Initiative Engagement: Engage proactively with divisions on key strategic initiatives, to advise on branding and naming of offerings, and potentially leading ad hoc projects with agency
+ Brand Architecture Day-to-Day management: Lead daily management of brand architecture activation, managing ad hoc request, and consulting with businesses and legal
+ Manage all incoming ad hoc requests for brand architecture consulting
+ Manage all incoming ad hoc naming requests
+ Work with legal on naming/trademark requests, ensuring clear communication and alignment on guidance given to divisions
+ Broader Brand Rollout and Training/Education: Contribute to broader new brand rollout initiatives, including training and socialization of brand, acting as a key brand steward
+ Lead architecture portions of training development and onboarding
+ Lead for development of architecture section of brand hub
+ Champion and reinforce the new direction for the Pearson brand to stakeholders at all levels of the organization
+ Inject best practice and draw upon own network to bring new ideas, ways of working, processes and tools and create a culture of constant learning.
Key Attributes:
+ 5-8 years experience in brand/marketing
+ Experience in building, executing, and managing a brand architecture is a must
+ Experience in similar roles ideally within a technology organization and/or similar experience in brand or marketing agencies
+ Highly creative with ability to think out of box
+ Proven ability to develop brand and marketing strategies and effectively communicate recommendations to management
+ Strong analytical skills and data-driven thinking
+ Experience managing agency relationships
+ Advanced communication and interpersonal skills
+ Up-to-date with latest trends and marketing best practices
+ Well-developed interpersonal skills and ability to influence outcomes with persuasiveness and candor.
+ Ability to adapt style and approach to match the diversity of stakeholder interactions.
+ Able to operate in a global environment and demonstrate international cultural agility.
+ A track record of achievement, translating complex strategies into actionable plans.
+ Demonstrated record of driving change and influencing an organization.
What to expect from Pearson
Did you know Pearson is one of the 10 most innovative education companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Job: MARKETING
Organization: Corporate Marketing & Communications
Schedule: FULL_TIME
Workplace Type: Remote
Req ID: 17256
#location
Source : Pearson
