Brand Messaging, Senior Copywriter - Comcast Corporation

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Comcast brings together the best in media and technology. We drive innovation to create the world’s best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day.Job Summary:Comcast is seeking a senior copywriter to join the Brand strategy team. This person will support best-in-class development of Xfinity Brand messaging guidelines and implementation of the brand persona across the organization. This role will use the new brand voice guidelines to translate product features, and consumer insights into simple, clear, benefit-led consumer messaging that reinforces the Xfinity brand purpose, principles, and positioning. The ideal candidate will have excellent writing & syntax skills, be a creative thinker, a self-starter, a brilliant communicator, driven by a genuine curiosity and passion for building brands people care about.

Job Description

Primary duties:

• Develop and update brand messaging guidelines for all new and existing Xfinity products, services, features, and initiatives with the new brand voice.
• Adapt messaging and guidance for multiple different channels with different needs, audiences and real estates.
• Work with the brand team and key cross-functional stakeholders to craft consumer messaging in alignment with writing best practices, brand voice and brand strategy
• Act in a creative director aspect in helping other teams bring the brand voice through various channels.

Job requirements:

• 7 – 10 years of recent copywriting experience
• Flexible at managing multiple projects and quick deadlines
• Excellent language & writing skills
• Ability to synthesize and translate insights and data into consumer messaging
• Ability to work in a rapidly changing, dynamic, and fast paced environment
• Self-starter with agility and flexibility to adapt to changing requests in a fast-paced environment
• Follows through to ensure that deadlines are met and deliverables meet specifications.
• Coordinates multiple priorities while meeting simultaneous deadline

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Writing; Brand Messaging; Brand Voice

Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years