Brand & Solutions Marketing Manager - Carmel, IN - Allegion
Remote, IN
About the Job
Creating Peace of Mind by Pioneering Safety and Security
_At Allegion, we help keep the people you know and love safe and secure where they live, work and visit. With more than 30 brands, 12,000+ employees globally and products sold in 130 countries, we specialize in security around the doorway and beyond. Additionally, in 2024 we were awarded the Gallup Exceptional Workplace Award, which recognizes the most engaged workplace cultures in the world._
Brand & Solutions Marketing Manager – Carmel, IN or Remote Indiana
Brand & Solutions Marketing Manager
The Brand and Solutions Marketing Manager is responsible for stewarding brands as well as executing product marketing & solutions strategy for assigned commercial/B2B business unit categories. This position will report directly to the Senior Manager of Brand & Solutions Marketing for the assigned Strategic Business Unit (SBU) and will collaborate closely with the product management and channel marketing teams, aligning brand promise strategy with business initiatives. A successful brand and solutions marketing manager has a high degree of proficiency in strategy development and has the ability to collaborate with cross-functional stakeholders to tell the story of our brands and our product solutions.
What You Will Do:
Brand & Product Positioning
+ Leverage strong knowledge of market and customer needs to create and implement brand promise strategy for assigned SBU(s).
+ Develops & executes portfolio solution marketing strategy by target audience by working in collaboration with Demand Gen, Channel and Audience Marketing Managers.
+ Develops storytelling and customer testimonials of portfolio solutions; creating mid-funnel content that is placed across sales and channel tools, websites, social media, and other mediums.
+ Provide thought leadership within our business and functional teams to inform on connecting market trends to our brands.
Strategic Planning
+ Develops strategic marketing plan for assigned brands supporting annual operating plan (AOP) and long range plan (LRP) based on thorough analysis of relevant data, market trends and competitive landscape.
+ Identifies and coordinates market and customer research.
Commercialization of New Products and Solutions
+ Champions commercialization of new product, solution, or reset following the Product Development milestone process when applicable
+ Directs paid, earned, shared, owned (PESO) media execution for SBU new products or campaigns
+ Develops and manages assets for new products and manages sustaining assets for existing portfolio.
+ Manage budgets associated with product launches and provide return on investment (ROI) analysis.
+ Assist in the development of internal training resources and communications.
Leadership
+ Identify & deploy best practices & consistency across SBU teams.
Sales & Channel Enablement
+ Author and maintain accuracy of content for assigned portfolio of products across a variety of platforms including collateral, web and sales and channel enablement tools.
+ Partner with sales for planning and execution of marketing activities; lead category sales specialist quarterly meetings.
+ Leads the content development and deployment of all sales & channel communications.
Digital & Agency Management
+ Partners with outside agencies to support marketing and business needs.
+ Influences the website design, look and feel and solutions brand promise.
+ Drive plan & execution of web optimization initiatives with Digital Marketing team
What You Need to Succeed:
+ Bachelor’s degree in business, marketing, communications or related field, MBA preferred
+ 5+ years of product marketing or related experience in a business to business (B2B) environment
+ 5+ years in a leadership role preferred
+ Experience in multi-channel, multi-vertical companies, building products preferred
+ Experience (Proven track record) in areas of strategic planning, marketing, market research, brand positioning or management, brand preference research, promotions/advertising and execution of campaigns.
+ Proven track record translating market and customer research to business strategy
+ Knowledge of and experience in agency management.
+ Strong collaboration skills and demonstrated ability to work effectively across functions (product leaders, sales, channel & vertical marketing, etc.).
+ Excellent written and verbal communication skills, with the ability to manage creative output with both strategy (fits with brand expression and objectives) and executional detail (costs, timing, consequences, overruns, capability assessments).
+ Ability to express complex topics in a simple, straightforward manner.
+ Experience managing budget reviews to manage monthly costs and year-to-date finances.
+ Ability to travel up to 10-15%.
+ Candidate must live within ~2 hours driving distance to Carmel, IN for frequent onsite meetings.
Why Work for Us?
Allegion is a Great Place to Grow your Career if:
+ You're seeking a rewarding opportunity that allows you to truly help others. With thousands of employees and customers around the world, there’s plenty of room to make an impact. As our values state, “this is your business, run with it”.
+ You’re looking for a company that will invest in your professional development. As we grow, we want you to grow with us.
+ You want a culture that promotes work-life balance. Our employees enjoy generous paid time off, because at Allegion we recognize that you have a full life outside of work!
What You’ll Get from Us:
+ Health, dental and vision insurance coverage, helping you “be safe, be healthy”.
+ A commitment to your future with a 401K plan, offering a 6% company match and no vesting period
+ Tuition Reimbursement
+ Unlimited PTO
+ Employee Discounts through _Perks at Work_
+ Community involvement and opportunities to give back so you can “serve others, not yourself”
+ Opportunities to leverage your unique strengths through CliftonStrengths testing and coaching
Apply Today!
Join our team of experts today and help us make tomorrow’s world a safer place!
_Not sure if your experience perfectly aligns with the role?_ _Studies have shown that some people are less likely to apply to jobs unless they meet every single qualification_ _and_ _every single preferred qualification of a job posting. At Allegion, we are dedicated to building a diverse, inclusive, and authentic workplace. So, if you’re excited about this role but your past experience doesn’t align perfectly with every item in the job description, we encourage you to apply anyway. You may be just the right candidate for this role._
Remote Location Indiana
We Celebrate Who We Are!
Allegion is committed to building and maintaining a diverse and inclusive workplace. Together, we embrace all differences and similarities among colleagues, as well as the differences and similarities within the relationships that we foster with customers, suppliers and the communities where we live and work. Whatever your background, experience, race, color, national origin, religion, age, gender, gender identity, disability status, sexual orientation, protected veteran status, or any other characteristic protected by law, we will make sure that you have every opportunity to impress us in your application and the opportunity to give your best at work, not because we’re required to, but because it’s the right thing to do. We are also committed to providing accommodations for persons with disabilities. If for any reason you cannot apply through our career site and require an accommodation or assistance, please contact our Talent Acquisition Team (Careers@Allegion.com) .
© Allegion plc, 2023 | Block D, Iveagh Court, Harcourt Road, Dublin 2, Co. Dublin, Ireland
REGISTERED IN IRELAND WITH LIMITED LIABILITY REGISTERED NUMBER 527370
Allegion is an equal opportunity and affirmative action employer (https://www.allegion.com/corp/en/careers/equal-opportunity.html)
Privacy Policy
We are Allegion.
A team of experts.
United under a common desire;
Protect today innovate for tomorrow.
And never settle for the status quo.
We believe in anticipating opportunities
by sharpening our skills
and finding new answers
through collaboration.
We believe in a safer, more secure world.
We believe in providing peace of mind.
We believe in being true to ourselves and to those
who trust-in our protection.
We are many. We are one.
We are Allegion.
_At Allegion, we help keep the people you know and love safe and secure where they live, work and visit. With more than 30 brands, 12,000+ employees globally and products sold in 130 countries, we specialize in security around the doorway and beyond. Additionally, in 2024 we were awarded the Gallup Exceptional Workplace Award, which recognizes the most engaged workplace cultures in the world._
Brand & Solutions Marketing Manager – Carmel, IN or Remote Indiana
Brand & Solutions Marketing Manager
The Brand and Solutions Marketing Manager is responsible for stewarding brands as well as executing product marketing & solutions strategy for assigned commercial/B2B business unit categories. This position will report directly to the Senior Manager of Brand & Solutions Marketing for the assigned Strategic Business Unit (SBU) and will collaborate closely with the product management and channel marketing teams, aligning brand promise strategy with business initiatives. A successful brand and solutions marketing manager has a high degree of proficiency in strategy development and has the ability to collaborate with cross-functional stakeholders to tell the story of our brands and our product solutions.
What You Will Do:
Brand & Product Positioning
+ Leverage strong knowledge of market and customer needs to create and implement brand promise strategy for assigned SBU(s).
+ Develops & executes portfolio solution marketing strategy by target audience by working in collaboration with Demand Gen, Channel and Audience Marketing Managers.
+ Develops storytelling and customer testimonials of portfolio solutions; creating mid-funnel content that is placed across sales and channel tools, websites, social media, and other mediums.
+ Provide thought leadership within our business and functional teams to inform on connecting market trends to our brands.
Strategic Planning
+ Develops strategic marketing plan for assigned brands supporting annual operating plan (AOP) and long range plan (LRP) based on thorough analysis of relevant data, market trends and competitive landscape.
+ Identifies and coordinates market and customer research.
Commercialization of New Products and Solutions
+ Champions commercialization of new product, solution, or reset following the Product Development milestone process when applicable
+ Directs paid, earned, shared, owned (PESO) media execution for SBU new products or campaigns
+ Develops and manages assets for new products and manages sustaining assets for existing portfolio.
+ Manage budgets associated with product launches and provide return on investment (ROI) analysis.
+ Assist in the development of internal training resources and communications.
Leadership
+ Identify & deploy best practices & consistency across SBU teams.
Sales & Channel Enablement
+ Author and maintain accuracy of content for assigned portfolio of products across a variety of platforms including collateral, web and sales and channel enablement tools.
+ Partner with sales for planning and execution of marketing activities; lead category sales specialist quarterly meetings.
+ Leads the content development and deployment of all sales & channel communications.
Digital & Agency Management
+ Partners with outside agencies to support marketing and business needs.
+ Influences the website design, look and feel and solutions brand promise.
+ Drive plan & execution of web optimization initiatives with Digital Marketing team
What You Need to Succeed:
+ Bachelor’s degree in business, marketing, communications or related field, MBA preferred
+ 5+ years of product marketing or related experience in a business to business (B2B) environment
+ 5+ years in a leadership role preferred
+ Experience in multi-channel, multi-vertical companies, building products preferred
+ Experience (Proven track record) in areas of strategic planning, marketing, market research, brand positioning or management, brand preference research, promotions/advertising and execution of campaigns.
+ Proven track record translating market and customer research to business strategy
+ Knowledge of and experience in agency management.
+ Strong collaboration skills and demonstrated ability to work effectively across functions (product leaders, sales, channel & vertical marketing, etc.).
+ Excellent written and verbal communication skills, with the ability to manage creative output with both strategy (fits with brand expression and objectives) and executional detail (costs, timing, consequences, overruns, capability assessments).
+ Ability to express complex topics in a simple, straightforward manner.
+ Experience managing budget reviews to manage monthly costs and year-to-date finances.
+ Ability to travel up to 10-15%.
+ Candidate must live within ~2 hours driving distance to Carmel, IN for frequent onsite meetings.
Why Work for Us?
Allegion is a Great Place to Grow your Career if:
+ You're seeking a rewarding opportunity that allows you to truly help others. With thousands of employees and customers around the world, there’s plenty of room to make an impact. As our values state, “this is your business, run with it”.
+ You’re looking for a company that will invest in your professional development. As we grow, we want you to grow with us.
+ You want a culture that promotes work-life balance. Our employees enjoy generous paid time off, because at Allegion we recognize that you have a full life outside of work!
What You’ll Get from Us:
+ Health, dental and vision insurance coverage, helping you “be safe, be healthy”.
+ A commitment to your future with a 401K plan, offering a 6% company match and no vesting period
+ Tuition Reimbursement
+ Unlimited PTO
+ Employee Discounts through _Perks at Work_
+ Community involvement and opportunities to give back so you can “serve others, not yourself”
+ Opportunities to leverage your unique strengths through CliftonStrengths testing and coaching
Apply Today!
Join our team of experts today and help us make tomorrow’s world a safer place!
_Not sure if your experience perfectly aligns with the role?_ _Studies have shown that some people are less likely to apply to jobs unless they meet every single qualification_ _and_ _every single preferred qualification of a job posting. At Allegion, we are dedicated to building a diverse, inclusive, and authentic workplace. So, if you’re excited about this role but your past experience doesn’t align perfectly with every item in the job description, we encourage you to apply anyway. You may be just the right candidate for this role._
Remote Location Indiana
We Celebrate Who We Are!
Allegion is committed to building and maintaining a diverse and inclusive workplace. Together, we embrace all differences and similarities among colleagues, as well as the differences and similarities within the relationships that we foster with customers, suppliers and the communities where we live and work. Whatever your background, experience, race, color, national origin, religion, age, gender, gender identity, disability status, sexual orientation, protected veteran status, or any other characteristic protected by law, we will make sure that you have every opportunity to impress us in your application and the opportunity to give your best at work, not because we’re required to, but because it’s the right thing to do. We are also committed to providing accommodations for persons with disabilities. If for any reason you cannot apply through our career site and require an accommodation or assistance, please contact our Talent Acquisition Team (Careers@Allegion.com) .
© Allegion plc, 2023 | Block D, Iveagh Court, Harcourt Road, Dublin 2, Co. Dublin, Ireland
REGISTERED IN IRELAND WITH LIMITED LIABILITY REGISTERED NUMBER 527370
Allegion is an equal opportunity and affirmative action employer (https://www.allegion.com/corp/en/careers/equal-opportunity.html)
Privacy Policy
We are Allegion.
A team of experts.
United under a common desire;
Protect today innovate for tomorrow.
And never settle for the status quo.
We believe in anticipating opportunities
by sharpening our skills
and finding new answers
through collaboration.
We believe in a safer, more secure world.
We believe in providing peace of mind.
We believe in being true to ourselves and to those
who trust-in our protection.
We are many. We are one.
We are Allegion.
Source : Allegion