Branded Content Editor - Impact Digital Group, INC

About Impact

Impact is the digital destination for the next generation of changemakers. Our mission is to inspire and empower through accessible information, stories, and resources. Our audience of millions of young people care deeply – they believe in righting the wrongs from their past generations by initiating self-learning, taking action for social causes, supporting historically marginalized communities, and shifting our culture for the better.

As one of the highest engaged platforms on IG (compared to traditional media platforms like NYtimes, WashingtonPost, NowThis, etc), Impact Digital’s two main platforms, Impact & Environment, reach over 40M+ people each month. Our brand partners include value-driven companies like Hinge, Beyond Meat, and KEEN, as well as non-profit organizations like Planned Parenthood, Climate Power, and the Human Rights Campaign. 

Our Impact

The Impact team has fundraised $1.7M+ for social causes and organizations like the ACLU, Planned Parenthood, Ukrainian Refugees, and COVID-19 relief. With many of our content pieces, we aim to provide our readers with action items, directing hundreds of thousands of petition signatures to important causes such as Act for Antonio, Abortion Access, Justice for George Floyd, and many more.

Awards & Nominations: Shorty Impact Awards Winner, Shorty Impact Awards Audience Honor, Anthem Awards Winner, Forbes30U30, Webby Awards Nominee, Webby Awards Honoree

DESCRIPTION

Impact Media is looking for a Branded Content Editor! This position is perfect for someone who is deeply passionate about using media for social good, has a keen understanding of brand storytelling, and knows how to engage an audience effectively through creative content. This role is particularly exciting as it will be the first to work cross-functionally with our client partnerships and editorial teams, ensuring that our branded content not only resonates with our audience but also aligns seamlessly with our partners' objectives.

As a Branded Content Editor, you’ll have the responsibility of shaping and overseeing content that not only aligns with our clients' objectives but also resonates deeply with our audience’s values. In this role, you'll manage and refine branded content projects from inception to execution, collaborating closely with our Client Partnerships team.

The Branded Content Editor will...

• Lead the development and execution of branded content strategies across various digital platforms, ensuring that each piece is compelling, on-brand, and maximizes client engagement.
• Mentor and oversee a team of writers and creatives, ensuring high-quality content production aligned with strategic goals.
• Work with cross-functional teams to design and implement content campaigns that drive revenue and audience growth.
• Stay updated with industry trends to keep our content fresh and relevant.

Responsibilities include...

• Ideate and execute innovative content campaigns in collaboration with brand and non-profit partners.
• Lead development of revenue-driving editorial products initiated by department leadership
• Stay up to date on values-driven marketing and comms landscape
• Spearhead the creation of an organic content strategy that aligns with branded initiatives, focusing on always-on content that supports CSR and ESG goals
• Ensure all content, both organic and branded, is strategically cohesive and prepares the audience for upcoming campaigns.
• Review and edit content submissions, ensuring they meet Impact Media’s standards and voice as well as accomplish the objectives of clients and business partners.
• Manage multiple content projects, ensuring they are delivered on time and within budget.
• Partner with the Impact and Environment editorial teams and the Chief Content Officer to craft proactive, organic content that primes audiences for future branded content verticals.
• Collaborate with the Content Team to conceptualize and execute innovative video campaigns, aligning creative vision with strategic brand objectives

You will...

• Be at the forefront of integrating cutting-edge content strategies with meaningful social issues.
• See your work published across various platforms, reaching millions of people.
• Have the opportunity to lead projects that can change the conversation around significant topics.
• Help grow Impact Media’s reputation as a leader in socially conscious media.

REQUIREMENTS

The ideal candidate has...

• 3-5 years of experience in content creation, copywriting, content strategy, editorial roles, or related fields, with a focus on branded content that drives product or brand goals forward.
• Exceptional writing and editing skills, and a talent for storytelling.
• Experience managing teams and projects in a dynamic, fast-paced environment.
• A profound understanding of how branded content can drive business and social impact.
• Strong organizational skills and the ability to juggle multiple priorities simultaneously.

You’re a great fit if...

• You're a visionary thinker with a knack for innovative content solutions.
• You're driven to merge creativity with client objectives to produce impactful media.
• You care deeply about social justice and are eager to push narratives that promote change.
• You thrive in collaborative settings and are excited to grow with a team that values diversity, creativity, and social impact.

DETAILS

The nitty-gritty:

• Time commitment: Full-time
• Position length: Permanent with an initial 3-month probation period
• Compensation: - $85-$95K Annually
• Work environment: Hybrid Remote, with occasional travel for team meetings and client presentations

Benefits:

• Paid Time Off (Vacation, Sick & Public Holidays)
• Health Care Plan (Medical, Dental & Vision)

Why work at Impact Media?

• We’re incredibly committed to diversity - As a platform that cares about advancing social progress we understand that it’s vital to center those who have these lived experiences. Our team is predominantly POC, Women + Nonbinary, and LGBTQIA, shattering the norms for media companies across the board.
• We care deeply, but still have fun - We choose to operate and act with optimism and joy. We remain hopeful and treat each other with care and kindness. It’s the only way we can sustain the work we do.
• We’re committed to growing personally - Our work is based on the premise that people, systems, and ideas can grow. Within our team, we all aim to grow, whether that be our skills, perspectives, mindsets, or relationships.

Note

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don’t necessarily meet every single point on the job description, please apply!