Braze Marketing Specialist - Contractor - Stride Health

The Role:

Stride is seeking a dynamic and detail-oriented Braze Specialist (contract role, short-term), focusing on planning and executing our Lifecycle marketing campaigns across email, in-app messaging, content cards, push and SMS. This role will be providing leave coverage for an essential role with potential opportunity for additional projects in 2025. The ideal candidate will have deep experience with the Braze platform, strong QA skills and can collaborate effectively within and across teams for design and content creation as well for campaign analysis. 

Key responsibilities include: 

• Campaign planning, execution and QA
  • Helping develop lifecycle campaign, audience and testing strategy focused on team/initiviate goals and KPIs
  • Independently setting up, QA and managing lifecycle campaigns, automated triggers and transactional communications across email, push, in-app messages, and SMS, as well as updating and maintaining content cards in our native app 
  • Updating email HTML and templates to meet campaign requirements and copy structure
  • Managing and updating marketing calendar of upcoming and completed campaigns
• Design & content creation
  • Working closely with Brand team and external partners/resources to maintain template designs and helping guide/build graphics and illustrations, as well as copy and subject lines
• Campaign analysis and reporting 
  • Tracking and analyzing campaign performance metrics, such as open, click rates, as well as analyzing any testing
  • Reporting on the success of campaigns across the organization
• Compliance: 
  • Adhering to privacy, Stride and industry guidelines for all communication channels
  • Bonus: familiarity with CAN-SPAM, TCPA, and HIPAA compliance
• Documentation: 
  • Managing repository of assets, performance docs, and campaign visuals, as well as guidelines and instructions

Experience & Qualifications:

We recognize that underrepresented groups such as women and BIPOC individuals are historically less likely to apply to a role if they don't meet 100% of the listed qualifications. We encourage you to apply if you meet a majority of the qualifications.

When reviewing resumes we'll be looking to see that you have:

• 3+ years working in the Braze Customer Engagement Platform building both campaigns and canvases levering the following solutions:
• Email, In-app messages, SMS, Push notifications, content cards and multi-channel campaigns
• Strong familiarity with delivery validation rules, segmentation, defining target audiences, and liquid logic/personalization
• Comfortable with coding and updating templates, as well as loading and building complex audiences with 15+ filters
• Familiar with Braze's Report Builder and other reporting functionality, particularly downloading and translating results in Google Sheets and/or Excel
• Comfortable with Braze's User Lookup functionality to assess user journey's and support our Customer Experience team
• Basic graphic design skills (i.e. Canva)
• Consumer copywriting / editing experience (e.g., comfortable suggesting or editing subject lines, headlines, etc. for fit and clarity)
• Experience in start-up/ecommerce and/or insurance (this is preferred, but not necessary)

If we have an opportunity to engage you in your interview process, we'll look to assess that you:

• The ability to build and QA complex campaigns (e.g., 20+ segments), often with a quick turnaround, maintaining high-quality output and extreme attention to detail
• Effective communication skills with the ability to build strong working relationships
• An ability to able to raise issues, and share ideas, as well as summarize results and learnings
• A track record of working to deadlines under pressure, while being flexible, organized and hardworking
• Have experience with a task or project management software (Asana)

Contract Details:

• Duration & Hours: ~5 months (Dec 2024 - Apr 2025)
• Training: ~15 hours early - mid Dec'24 + ~20 hours early Jan'25
• Coverage: 12 weeks @ ~20-30 hours/week, expected start 1/20/25 but possibly sooner
• Location: Remote, time availability should have some overlap with 9-5 pm PST
• Compensation: $50 - $75 per hr
• This role offers the potential for extension/other projects based on performance and business needs.

Our Commitment:

We know the confidence gap and imposter syndrome are a real thing. This can get in the way of meeting incredible candidates, so please don't hesitate to apply — we'd love to hear from you!

Stride is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.