Business Data Analytics Lead, TikTok at TikTok
Los Angeles, CA 90001
About the Job
DescriptionAbout TikTokTikTok is the leading destination for short-form mobile video
At TikTok, our mission is to inspire creativity and bring joy
TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo
Why Join UsCreation is the core of TikTok's purpose
Our platform is built to help imaginations thrive
This is doubly true of the teams that make TikTok possible
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team
Status quo? Never
Courage? Always
At TikTok, we create together and grow together
That's how we drive impact - for ourselves, our company, and the communities we serve
Join us.About The livestream industry has seen tremendous growth in recent years and has become the next growth driver for TikTok global business
It also brings great joy to users globally and it creates a new channel for our creators to show themselves.About the teamThe TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe
In support of the AMS TikTok LIVE Operations Team, the Business Data Analytics Lead, TikTok will be responsible for building and scaling a content and user insights function that supports leadership business decision velocity and accuracy
This role will cover the wide gamut of business insights, including the development of content strategy, data storytelling, creator & user segmentation, trends extraction, data interpretation, and insights generation.Responsibilities- Design and perform analysis that uncovers content and user insights necessary for making key business decisions- Develop creator and community segmentation and analyis that leads to strategic plans that drive engagement and connection across TikTok LIVE creators and their audiences- Build content reports to help discover and identify new trends in the content ecosystem- Help define new success criteria and new growth areas for current and future content creators- Manage a team of direct and indirect data analysts that provide operational insights to the various content and business functions of AMS TikTok LIVE- Integrate with central and XFN DA/DS functions to represent AMS teamQualificationsMinimum Qualifications- Bachelors degree in science or engineering fields- 5+ years of experience working in content insights, data analysis, or business intelligence; 3+ years of managing teams- Advanced proficiency in data manipulation, such as SQL- Excellent written, verbal, and professional communication skills- Ability to work independently and manage multiple sensitive / high profile initiativesPreferred Qualifications- Deep passion for TikTok, mobile entertainment, social media, and popular culture - Experience in the live streaming space and understanding of live streaming trends and metrics---TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives
Our platform connects people from across the globe and so does our workplace
At TikTok, our mission is to inspire creativity and bring joy
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach
We are passionate about this and hope you are too.---TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws
If you need assistance or a reasonable accommodation, please reach out to us at
At TikTok, our mission is to inspire creativity and bring joy
TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo
Why Join UsCreation is the core of TikTok's purpose
Our platform is built to help imaginations thrive
This is doubly true of the teams that make TikTok possible
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team
Status quo? Never
Courage? Always
At TikTok, we create together and grow together
That's how we drive impact - for ourselves, our company, and the communities we serve
Join us.About The livestream industry has seen tremendous growth in recent years and has become the next growth driver for TikTok global business
It also brings great joy to users globally and it creates a new channel for our creators to show themselves.About the teamThe TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe
In support of the AMS TikTok LIVE Operations Team, the Business Data Analytics Lead, TikTok will be responsible for building and scaling a content and user insights function that supports leadership business decision velocity and accuracy
This role will cover the wide gamut of business insights, including the development of content strategy, data storytelling, creator & user segmentation, trends extraction, data interpretation, and insights generation.Responsibilities- Design and perform analysis that uncovers content and user insights necessary for making key business decisions- Develop creator and community segmentation and analyis that leads to strategic plans that drive engagement and connection across TikTok LIVE creators and their audiences- Build content reports to help discover and identify new trends in the content ecosystem- Help define new success criteria and new growth areas for current and future content creators- Manage a team of direct and indirect data analysts that provide operational insights to the various content and business functions of AMS TikTok LIVE- Integrate with central and XFN DA/DS functions to represent AMS teamQualificationsMinimum Qualifications- Bachelors degree in science or engineering fields- 5+ years of experience working in content insights, data analysis, or business intelligence; 3+ years of managing teams- Advanced proficiency in data manipulation, such as SQL- Excellent written, verbal, and professional communication skills- Ability to work independently and manage multiple sensitive / high profile initiativesPreferred Qualifications- Deep passion for TikTok, mobile entertainment, social media, and popular culture - Experience in the live streaming space and understanding of live streaming trends and metrics---TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives
Our platform connects people from across the globe and so does our workplace
At TikTok, our mission is to inspire creativity and bring joy
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach
We are passionate about this and hope you are too.---TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws
If you need assistance or a reasonable accommodation, please reach out to us at
https://shorturl.at/cdpT2#LI-HybridRegularExperienced
