BUSINESS DEVELOPMENT DIRECTOR/MARKETER FOR SKILLED NURSING FACILITY - Driftwood Healthcare Center-Hayward

SUMMARY

Creates and maintains effective markets for facility services by developing and sustaining referral relationships.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

·       Participates in weekly sales team meetings, reporting regularly on referral development and progress on targets. 

·       Develops strategies to maximize admissions of residents in accordance with facility and regional sales plan.

·       Evaluates effectiveness and cost benefit of marketing tactics.  Makes recommendations to alter strategies.

·       Reviews census management practice guidelines, analyzes trends, and takes action to avert deterioration of market share.

·       Develops marketing tools for facility or district within budgetary constraints.

·       Responsible for relationship development and management of health partners and organizations; sources new business.

·       Anticipates and eliminates potential conflicts between internal teams and health partners and/or families/residents.

·       Coordinates external marketing of facilities within the community through health providers and organizations. 

·       Markets the facility’s services to the managed care industry.   

·       Works with local community agencies to generate a positive image and encourage word-of-mouth referrals.

·       Plans and oversees the execution of community based promotional events, open houses, and educational seminars.

·       Communicates with local media sources to ensure community awareness of facility(ies) services.

·       Participates in corporate trade shows, health fairs, and marketing activities, as assigned. 

·       Performs other duties as assigned.

ENTRY QUALIFICATIONS

·       Bachelor’s degree in marketing or a related field is preferred.

·       One to three (1-3) years experience in health care, long-term care industry, or insurance sales/marketing.

·       One (1) year experience with proposal development process.

·       Strong technical writing skills.

·       Public relations experience preferred.

·       Familiar with medical terminology.

·       Superior presentation skills – both one-on-one and group.

·       Proficient in Microsoft Office products (Word, Excel, PowerPoint).

SUPERVISORY RESPONSIBILITIES

Supervises the marketing staff and others for whom they are administratively or professionally responsible.

YEARLY WAGE RANGE RATE: $85,000.00 TO $95,000.00 DEPENDING ON EXPERIENCE