Business Development Executive - Lift Program - Coats

The Coats Company is seeking a Business Development Executive (BDE) who will report to the Senior Director of Sales. The BDE will develop, expand, and maintain sales opportunities within defined industry channel. BDEs are frontline representatives for Coats and play an essential role in driving brand awareness, product/service interest, and customer engagement.

The Coats Company is headquartered in greater Nashville, TN. With facilities in the U.S., Canada, and abroad, Coats is one of the world’s foremost manufacturers of aftermarket automotive equipment. We are seeking talented innovators eager to be in the driver’s seat for an exciting digital transformation.

Key Responsibilities:

• Increase sales by generating brand awareness and product/service interest with customers of the Coats Lift Inspection Program.
• Become a subject matter expert (SME) in the importance of lift inspection safety and compliance in accordance with ALI standards
• Build relationships with potential customers to drive new business revenue.
• Provide technical explanations of product line, ALI standards, and application support to assist customers in solving industry related issues.
• Attend customer locations, events and tradeshows as needed.
• Travel required: 50% of your time. US, Nationwide.
• Enter and maintain leads through CRM system.
• Gather competitive product data and customer feedback and report key findings to management.
• Consult with customers on shop layout and workflows.
• Develop cross-selling opportunities with the Marketing & Service departments.
• Support Coats Service Network by identifying and communicating equipment service needs.
• Respond to customer inquiries with timeliness and care.

Required Qualifications: 

• Sales skills and extensive knowledge of wheel service-related products and/or proven track record in Automotive Aftermarket specifically in lift and lift products
• Prior experience working with National/Direct automotive accounts is a plus. (OEMs, national tire dealers, etc.)
• Excellent presentation skills, energetic, self-starter with strong work ethic and ability to inspire others. Must be adaptable and able to interact and influence credibly and effectively at all levels of the organization.
• 5 years of sales experience.
• Excellent communication and interpersonal skills.
• Proficiency with Microsoft Office suite (Word, PowerPoint, Excel).
• Willingness and aptitude to learn new software systems and tools.
• Skill and experience in sales planning and selling techniques.
• Strong organizational and time management abilities.

Preferred Qualifications: 

• Experience generating revenue with new accounts.
• BA/BS degree in Business, Marketing, or associated fields.
• Experience with Salesforce or other CRM system.

Benefits: 

• Remote position
• 3 weeks paid vacation.
• Company laptop provided.
• Medical, Vision, and Dental Insurance.
• Health Savings, Flexible Spending, and Dependent Care accounts.
• Tuition assistance in pursuit of approved certifications and degrees.

The Coats Company is an equal opportunity employer that evaluates qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law.

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